//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Bekleidung"
~subject:"Brand image"
~subject:"Consumer attitudes"
~subject:"E-commerce"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Kumar, Archana"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Bekleidung
Brand image
Consumer attitudes
E-commerce
Consumer behaviour
10
Konsumentenverhalten
10
India
6
Indien
6
Markenimage
5
American
3
Amerikanisch
3
Brand
3
Einzelhandel
3
Markenartikel
3
Online retailing
3
Online-Handel
3
Retail trade
3
Auslandsinvestition
2
Beziehungsmarketing
2
Brand management
2
Clothing
2
Electronic Commerce
2
Foreign investment
2
Markenführung
2
Market segmentation
2
Marktsegmentierung
2
National culture
2
Nationalkultur
2
Relationship marketing
2
Structural equation model
2
Strukturgleichungsmodell
2
Brand online social networking
1
Cluster analysis
1
Clusteranalyse
1
Competitive analysis
1
Consumer segmentation
1
Consumer-brand relationships
1
Consumption theory
1
Cultural identity
1
Dienstleistungsqualität
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
8
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
9
Author
All
Kumar, Archana
9
Kim, Youn-kyung
4
Chatterjee, Patrali
2
Beckman, Eric
1
Bhardwaj, Vertica
1
Kim, Youn-Kyung
1
Lee, Hyun-joo
1
Lim, Heejin
1
Pelton, Lou
1
Radon, Anita
1
Richard, James E.
1
Smith, Sylvia
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
3
International journal of retail & distribution management
1
Journal of fashion marketing and management
1
Journal of food products marketing
1
Journal of global marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Variations in consumers' use of brand online social networking : a uses and gratifications approach
Lim, Heejin
;
Kumar, Archana
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 450-457
Persistent link: https://www.econbiz.de/10012115176
Saved in:
2
Understanding local food consumers : theory of planned behavior and segmentation approach
Kumar, Archana
;
Smith, Sylvia
- In:
Journal of food products marketing
24
(
2018
)
2
,
pp. 196-215
Persistent link: https://www.econbiz.de/10011880242
Saved in:
3
Digitalization in retailing : moving beyond e-commerce
Radon, Anita
(
ed.
);
Richard, James E.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011813269
Saved in:
4
Consumer willingness to pay across retail channels
Chatterjee, Patrali
;
Kumar, Archana
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 264-270
Persistent link: https://www.econbiz.de/10011629293
Saved in:
5
The store-as-a-brand strategy : the effect of store environment on customer responses
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of retailing and consumer services
21
(
2014
)
5
,
pp. 685-695
Persistent link: https://www.econbiz.de/10010407241
Saved in:
6
The impact of brand experience on downtown success
Beckman, Eric
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
5
,
pp. 646-658
Persistent link: https://www.econbiz.de/10009791042
Saved in:
7
Indian consumers' brand equity toward a US and local qpparel brand
Lee, Hyun-joo
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of fashion marketing and management
14
(
2010
)
3
,
pp. 469-485
Persistent link: https://www.econbiz.de/10008654343
Saved in:
8
Brand analysis of US global and local brands in India : the case of Levi's
Bhardwaj, Vertica
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of global marketing
23
(
2010
)
1
,
pp. 80-94
Persistent link: https://www.econbiz.de/10003952667
Saved in:
9
Indian consumers' purchase behavior toward US versus local brands
Kumar, Archana
;
Kim, Youn-Kyung
;
Pelton, Lou
- In:
International journal of retail & distribution management
37
(
2009
)
6/7
,
pp. 510-526
Persistent link: https://www.econbiz.de/10009521978
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->