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~subject:"Bekleidung"
~subject:"Brand image"
~subject:"E-commerce"
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Search: "Kumar, Archana"
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Brand image
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6
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6
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5
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Kumar, Archana
8
Kim, Youn-kyung
4
Chatterjee, Patrali
2
Beckman, Eric
1
Bhardwaj, Vertica
1
Kim, Youn-Kyung
1
Lee, Hyun-joo
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Lim, Heejin
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Pelton, Lou
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Radon, Anita
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3
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1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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1
Variations in consumers' use of brand online social networking : a uses and gratifications approach
Lim, Heejin
;
Kumar, Archana
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 450-457
Persistent link: https://www.econbiz.de/10012115176
Saved in:
2
Digitalization in retailing : moving beyond e-commerce
Radon, Anita
(
ed.
);
Richard, James E.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011813269
Saved in:
3
Consumer willingness to pay across retail channels
Chatterjee, Patrali
;
Kumar, Archana
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 264-270
Persistent link: https://www.econbiz.de/10011629293
Saved in:
4
The store-as-a-brand strategy : the effect of store environment on customer responses
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of retailing and consumer services
21
(
2014
)
5
,
pp. 685-695
Persistent link: https://www.econbiz.de/10010407241
Saved in:
5
The impact of brand experience on downtown success
Beckman, Eric
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
5
,
pp. 646-658
Persistent link: https://www.econbiz.de/10009791042
Saved in:
6
Indian consumers' brand equity toward a US and local qpparel brand
Lee, Hyun-joo
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of fashion marketing and management
14
(
2010
)
3
,
pp. 469-485
Persistent link: https://www.econbiz.de/10008654343
Saved in:
7
Brand analysis of US global and local brands in India : the case of Levi's
Bhardwaj, Vertica
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of global marketing
23
(
2010
)
1
,
pp. 80-94
Persistent link: https://www.econbiz.de/10003952667
Saved in:
8
Indian consumers' purchase behavior toward US versus local brands
Kumar, Archana
;
Kim, Youn-Kyung
;
Pelton, Lou
- In:
International journal of retail & distribution management
37
(
2009
)
6/7
,
pp. 510-526
Persistent link: https://www.econbiz.de/10009521978
Saved in:
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