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~subject:"Beschwerdemanagement"
~subject:"E-commerce"
~subject:"Konsumentenpräferenzen"
~subject:"Lieferantenmanagement"
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Beschwerdemanagement
E-commerce
Konsumentenpräferenzen
Lieferantenmanagement
Business-to-business marketing
3,478
B-to-B-Marketing
3,456
Supplier relationship management
1,603
Relationship marketing
790
Beziehungsmarketing
785
Business-to-Business-Marketing
619
Marketingmanagement
469
Marketing management
454
Electronic Commerce
451
Deutschland
363
Germany
354
Theory
339
Theorie
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287
Selling
277
Brand management
276
Markenführung
276
Salespeople
264
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264
Marketing
243
Consumer behaviour
218
Konsumentenverhalten
218
Business network
200
Unternehmensnetzwerk
200
Social Web
195
Social web
195
B2B
181
Online-Marketing
180
Value creation
173
Betriebliche Wertschöpfung
172
Customer satisfaction
167
Kundenzufriedenheit
165
Internet marketing
164
Bundling strategy
161
Leistungsbündel
161
Innovation
153
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148
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148
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171
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Svensson, Göran
20
Kleinaltenkamp, Michael
18
Ulaga, Wolfgang
12
Naudé, Peter
11
Keränen, Joona
10
Kowalkowski, Christian
10
Sharma, Arun
10
Sharma, Piyush
10
Homburg, Christian
9
Johnston, Wesley J.
9
Casidy, Riza
8
Corsaro, Daniela
8
Høgevold, Nils M.
8
Jacob, Frank
8
Agnihotri, Raj
7
Backhaus, Klaus
7
Henneberg, Stephan
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Rodríguez, Rocío
7
Sridhar, Shrihari
7
Brennan, Ross
6
Holmlund, Maria
6
Jalkala, Anne
6
La Rocca, Antonella
6
Nyadzayo, Munyaradzi W.
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Voeth, Markus
6
Zolkiewski, Judy
6
Albers, Sönke
5
Andersen, Poul Houman
5
Bag, Surajit
5
Barnes, Bradley R.
5
Chatterjee, Sheshadri
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Christodoulides, George
5
Cova, Bernard
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Ehret, Michael
5
Falkenreck, Christine
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2
Infoteam Sales Process Consulting
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AMACOM
1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
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Copenhagen Business School
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Fördergesellschaft Marketing an der Universität Augsburg
1
Technische Universität Hamburg
1
TrendForum <Unilever Bestfoods Deutschland GmbH, Hamburg> <12, 2002, Königswinter>
1
Unilever Bestfoods Deutschland GmbH <Hamburg>
1
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Industrial marketing management : the international journal for industrial and high-tech firms
358
The journal of business & industrial marketing
157
Journal of business research : JBR
85
Journal of business-to-business marketing
77
SpringerLink / Bücher
25
Gabler Edition Wissenschaft / Business-to-Business-Marketing
12
Journal of marketing
12
Journal of the Academy of Marketing Science
12
Marketing intelligence & planning
12
Springer eBook Collection / Business and Economics
11
International journal of procurement management
8
Journal of personal selling & sales management
8
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
Journal of strategic marketing
8
The journal of personal selling & sales management : JPSSM
8
Gabler Edition Wissenschaft
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
The journal of services marketing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of customer behaviour
6
Journal of marketing research
6
Journal of service research
6
Asia Pacific journal of marketing and logistics
5
Business-to-business marketing management : strategies, cases and solutions
5
Electronic markets : the international journal on networked business
5
Gabler Research
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing analytics : JMA
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
The service industries journal
5
Berichte aus der Betriebswirtschaft
4
Business-to-Business-Marketing
4
Cogent business & management
4
European journal of marketing
4
European journal of marketing : EJM
4
Forum Marketing
4
International business and economics research journal
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of services and operations management
4
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ECONIS (ZBW)
1,681
RePEc
2
BASE
1
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1
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1,684
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date (oldest first)
1
Understanding B2B customer journeys for complex digital services : the case of cloud computing
Terpoorten, Claas
;
Klein, Jan F.
;
Merfeld, Katrin
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 178-192
Persistent link: https://www.econbiz.de/10014555749
Saved in:
2
A dynamic, relational approach to B2B customer experience : a customer-centric perspective from a longitudinal investigation
Gounaris, Spiros
;
Almoraish, Ahmed
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014550954
Saved in:
3
Buyer-supplier relationship dynamics in buyers' bankruptcy survival
Mani, Sudha
;
Astvansh, Vivek
;
Antia, Kersi D.
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 127-144
Persistent link: https://www.econbiz.de/10014582921
Saved in:
4
Value creation in data-centric B2B platforms : a model based on multiple case studies
Mancuso, Ilaria
;
Messeni Petruzzelli, Antonio
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014555791
Saved in:
5
business-to-business
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
6
Culturally diverse teams and inter-organizational knowledge sharing behavior : the role of perceived morality and relationship orientation
Nguyen Tuyet-Mai
;
Sharma, Piyush
;
Kingshott, Russel
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 120-129
Persistent link: https://www.econbiz.de/10014456186
Saved in:
7
Fintech failure : examining B2B and B2C solutions for two-sided platform adoption
Kankanhalli, Shreya
;
Anderson, Stephen J.
;
Iacovone, …
-
2024
Persistent link: https://www.econbiz.de/10014505981
Saved in:
8
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
9
Proposing a sales performance motivational framework for B2B sellers in services firms
Rodríguez, Rocío
;
Roberts-Lombard, Mornay
;
Høgevold, …
- In:
European research on management and business economics
30
(
2024
)
1
,
pp. 1-14
This study tests a framework of
business-to-business
(B2B) sellers' sales performance motivations in services firms. An …
Persistent link: https://www.econbiz.de/10014518829
Saved in:
10
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
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