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~subject:"Betriebliche Wertschöpfung"
~subject:"Beziehungsmarketing"
~subject:"Dienstleistung"
~subject:"Hotellerie"
~subject:"Lieferantenmanagement"
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Search: subject_exact:"Dienstleistungsmarketing"
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Betriebliche Wertschöpfung
Beziehungsmarketing
Dienstleistung
Hotellerie
Lieferantenmanagement
Dienstleistungsmarketing
1,688
Services marketing
1,670
Relationship marketing
383
Theorie
309
Theory
309
Deutschland
289
Germany
286
Dienstleistungsqualität
276
Service quality
274
Konsumentenverhalten
254
Consumer behaviour
253
Marketing
240
Dienstleistungssektor
210
Service industry
197
Customer satisfaction
164
Kundenzufriedenheit
164
Marketingmanagement
150
Services
150
Marketing management
141
Dienstleistungsmanagement
119
Service management
118
Brand management
115
Markenführung
115
Kundenintegration
101
Marketing theory
101
Marketingtheorie
101
Customer integration
100
Service-dominant logic
100
Service-Dominant Logic
99
Supplier relationship management
92
USA
84
United States
84
Value creation
74
Customer service
63
Kundenservice
63
Dienstleistungsbetrieb
59
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193
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42
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320
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305
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108
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91
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82
Collection of articles of several authors
55
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55
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48
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44
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44
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38
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30
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29
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29
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28
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26
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26
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23
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22
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16
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8
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8
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8
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8
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6
Fallstudiensammlung
4
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4
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4
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3
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3
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3
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2
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2
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English
428
German
310
Polish
3
French
2
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1
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Bruhn, Manfred
32
Meffert, Heribert
21
Grönroos, Christian
15
Kleinaltenkamp, Michael
11
Vargo, Stephen L.
10
Lusch, Robert F.
9
Meyer, Anton
9
Hadwich, Karsten
8
Bitner, Mary Jo
7
Fließ, Sabine
7
Stauss, Bernd
7
Gouthier, Matthias
6
Gremler, Dwayne D.
6
Zeithaml, Valarie A.
6
Baron, Steve
5
Corsten, Hans
5
Rust, Roland T.
5
Schlieper, Thomas
5
Schrand, Axel
5
Bauer, Hans H.
4
Benkenstein, Martin
4
Finsterwalder, Jörg
4
Furrer, Olivier
4
Helmig, Bernd
4
Huang, Ming-Hui
4
Roth, Stefan
4
Scheuer, Thomas
4
Ahlert, Dieter
3
Akaka, Melissa Archpru
3
Baglieri, Enzo
3
Berry, Leonard L.
3
Dev, Chekitan S.
3
Edvardsson, Bo
3
Engelhardt, Werner Hans
3
Fisk, Raymond P.
3
Freiling, Jörg
3
Grove, Stephen J.
3
Gummerus, Johanna
3
Gummesson, Evert
3
Harris, Lloyd C.
3
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Excellence-in-Service-Konferenz <6., 2016, Koblenz>
3
Nomos Verlagsgesellschaft
3
Springer Fachmedien Wiesbaden
3
Duncker & Humblot
2
Excellence-in-Service-Konferenz <5., 2015, Koblenz>
2
American Marketing Association
1
Books on Demand GmbH <Norderstedt>
1
Conference on Services Marketing <1, 1981, Orlando, Fla.>
1
De Gruyter Oldenbourg
1
Deutscher Betriebswirte-Verlag GmbH
1
Deutschland / Bundeswehr / Universität Hamburg
1
Dienstleistungsmarketing-Workshop <8, 2001, Innsbruck>
1
Edward Elgar Publishing
1
Eidgenössische Technische Hochschule Zürich
1
IGI Global
1
Panepistēmio Kypru / Department of Economics
1
RWTH Aachen
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Special Educators' Conference <1, 1981, Orlando, Fla.>
1
Springer-Verlag
1
Springer-Verlag GmbH
1
Svenska Handelshögskolan <Helsinki>
1
Technische Universität Kaiserslautern / Lehrstuhl für Marketing
1
The Wharton Financial Institutions Center
1
UBS AG
1
Universität St. Gallen
1
W. Kohlhammer GmbH
1
Wissenschaftliche Gesellschaft für Innovatives Marketing
1
Workshop Dienstleistungsmarketing <17., 2013, München>
1
Workshop Dienstleistungsmarketing <9, 2002, Hagen>
1
Workshop für Dienstleistungsmarketing <10, 2003, München>
1
Workshop für Dienstleistungsmarketing <13, 2008, Ingolstadt>
1
Workshop für Dienstleistungsmarketing <16, 2012, Kaiserslautern>
1
Workshop für Dienstleistungsmarketing <2, 1993, Innsbruck>
1
Zukunftsinitiative Rheinland-Pfalz
1
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Published in...
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The journal of services marketing
27
SpringerLink / Bücher
24
Industrial marketing management : the international journal for industrial and high-tech firms
15
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
13
Journal of retailing and consumer services
12
Journal of service research : JSR
12
Fokus Dienstleistungsmarketing
11
Journal of service management
11
Services marketing quarterly
11
Springer eBook Collection / Business and Economics
10
European journal of marketing : EJM
9
International journal of contemporary hospitality management
9
Journal of business research : JBR
7
Kundenbeziehungen im Dienstleistungsbereich
7
Marketing theory
7
The service industries journal
7
Gabler Edition Wissenschaft
6
Journal of the Academy of Marketing Science
6
Management in der Hotellerie und Gastronomie : betriebswirtschaftliche Grundlagen
6
Managing service quality : MSQ ; an international journal
6
Basler Schriften zum Marketing
5
Dienstleistungsmarken : Forum Dienstleistungsmanagement
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of service research
5
Managing consumer services : factory or theater?
5
Meffert-Marketing-Edition
5
The journal of business & industrial marketing
5
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
4
European journal of marketing
4
Focus Dienstleistungsmarketing
4
International journal of hospitality management
4
Journal of travel and tourism marketing
4
Kohlhammer Edition Marketing
4
Meddelanden från Svenska Handelshögskolan
4
Meffert Marketing Edition
4
Reihe Dienstleistungsmanagement, Dienstleistungsmarketing
4
Schriften zu Marketing und Management
4
The international journal of bank marketing : IJBM
4
Aktuelle Entwicklungen im Dienstleistungsmarketing
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
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Source
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ECONIS (ZBW)
733
EconStor
1
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
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51
Strategizing for premium positioning : the case of hotel grandeur
Chowdhary, Rupal
;
Anand, Gunjan
;
Kapooria, Pallavi Joshi
; …
- In:
South Asian journal of management : SAJM
28
(
2021
)
3
,
pp. 195-211
Persistent link: https://www.econbiz.de/10012792569
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52
Validating a consumer-based service brand equity (CBSBE) model in the airline industry
Sarker, Moniruzzaman
;
Mohd-Any, Amrul Asraf
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012433421
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53
The effect of customer participation in service industry on encounter satisfaction by the development of relationship
Ahn, Jinwoo
;
Rho, Taeseok
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 94-120
Persistent link: https://www.econbiz.de/10012423203
Saved in:
54
When franchisee service affects demand : an application to the car radiator market and resale price maintenance
Kim, Tongil TI
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 101-121
Persistent link: https://www.econbiz.de/10012493747
Saved in:
55
The influence of service brand perceptions and ideals on consumption intentions
Sciulli, Lisa M.
;
Bebko, Charlene
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 38-56
Persistent link: https://www.econbiz.de/10012607282
Saved in:
56
Nonverbal communication in hotels as a medium of experience co-creation
Shahidul Islam, Mohammad
;
Kirillova, Ksenia
- In:
Tourism management : research, policies, practice
87
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012648372
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57
The influence of perceived risks on yacht voyagers' service appraisals : evaluating customer-to-customer interaction as a risk dimension
Paker, Neslihan
;
Gök, Osman
- In:
Journal of travel and tourism marketing
38
(
2021
)
6
,
pp. 582-596
Persistent link: https://www.econbiz.de/10012623380
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58
Service relationship, service loop and service package examined in a logistics context
Mevel, Olivier
;
Morvan, Thierry
;
Morvan, Nélida
- In:
European review of service economics and management
(
2021
)
2/12
,
pp. 35-68
Persistent link: https://www.econbiz.de/10012819166
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59
Key trends in business-to-business services marketing strategies : developing a practice-based research agenda
Jong, Ad de
;
Ruyter, Ko de
;
Keeling, Debbie Isobel
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012501917
Saved in:
60
Co-creative entrepreneurship
Karami, Masoud
;
Read, Stuart
- In:
Journal of business venturing
36
(
2021
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012591687
Saved in:
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