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~subject:"Betriebliche Wertschöpfung"
~subject:"Marketing"
~type_genre:"Collection of articles of several authors"
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Search: subject:"B-to-B-Marketing"
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Subject
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Betriebliche Wertschöpfung
Marketing
B-to-B-Marketing
103
Business-to-business marketing
103
Lieferantenmanagement
41
Supplier relationship management
41
Business-to-Business-Marketing
27
Marketingmanagement
26
Marketing management
23
Deutschland
22
Investitionsgütermarketing
22
Germany
21
Theorie
21
Theory
21
Beziehungsmarketing
13
Relationship marketing
13
Beschaffung
10
Procurement
10
Business network
9
Innovation management
9
Innovationsmanagement
9
Physical distribution
9
Preismanagement
9
Pricing strategy
9
Unternehmensnetzwerk
9
Vertrieb
9
Strategisches Management
8
Bundling strategy
6
Direktmarketing
6
Leistungsbündel
6
Strategic management
6
Verkauf
6
Dienstleistungsmarketing
5
International marketing
5
Internationales Marketing
5
Investitionsgüterindustrie
5
Marketing theory
5
Marketingtheorie
5
Services marketing
5
USA
5
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Type of publication
All
Book / Working Paper
24
Type of publication (narrower categories)
All
Collection of articles of several authors
Article in journal
217
Aufsatz in Zeitschrift
217
Hochschulschrift
26
Sammelwerk
24
Thesis
20
Lehrbuch
18
Aufsatzsammlung
15
Textbook
15
Bibliografie enthalten
13
Bibliography included
13
Aufsatz im Buch
10
Book section
10
Case study
10
Fallstudie
10
Handbook
7
Handbuch
7
Graue Literatur
6
Non-commercial literature
6
Festschrift
4
Guidebook
4
Ratgeber
4
Konferenzschrift
3
Arbeitspapier
2
Conference proceedings
2
Working Paper
2
Bibliografie
1
Conference paper
1
Fallstudiensammlung
1
Konferenzbeitrag
1
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Language
All
English
13
German
12
Polish
1
Author
All
Hofmaier, Richard
2
Jacob, Frank
2
Kleinaltenkamp, Michael
2
Meffert, Heribert
2
Andersson, Per
1
Axelsson, Björn
1
Bengtsson, Maria
1
Bruhn, Manfred
1
Cova, Bernhard
1
Cravens, David W.
1
Diller, Hermann
1
Ehret, Michael
1
Fließ, Sabine
1
Haase, Michaela
1
Hinterhuber, Andreas
1
Kilian, Dietmar
1
Kock, Sören
1
Lilien, Gary L.
1
Lindgreen, Adam
1
Lundgren-Henriksson, Eva-Lena
1
Mirski, Peter
1
Nataraajan, Rajan
1
Ndubisi, Nelson Oly
1
Näsholm, Malin H.
1
Plinke, Wulff
1
Plötner, Olaf
1
Rosenqvist, Christopher
1
Snelgrove, Todd C.
1
Spekman, Robert E.
1
Strothmann, Karl-Heinz
1
Tscheulin, Dieter K.
1
Waśkowski, Zygmunt
1
Wehrle, Friedrich
1
Zerres, Michael P.
1
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Institution
All
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Institut für Marketing <Münster, Westfalen>
1
Linde Verlag
1
Münsteraner Marketing-Symposium <5, 1999, Münster (Westf)>
1
Wissenschaftliche Gesellschaft für Innovatives Marketing
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
4
Engineering online library
1
Gabler Edition Wissenschaft
1
Hamburger Schriften zur Marketingforschung
1
Journal of marketing management : MM
1
Marketingforschung aktuell
1
Oxford handbooks
1
Oxford handbooks in business and management
1
Psychology & marketing
1
Schriftenreihe Wissenschaft und Praxis : Beiträge zur wirtschaftswissenschaftlichen und technisch-wissenschaftlichen Forschung
1
Technischer Vertrieb
1
Zeszyty naukowe
1
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Source
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ECONIS (ZBW)
24
Showing
1
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10
of
24
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date (oldest first)
1
Organizing marketing and sales : mastering contemporary B2B challenges
Andersson, Per
(
ed.
);
Axelsson, Björn
(
ed.
); …
-
2018
-
First edition
Persistent link: https://www.econbiz.de/10011818320
Saved in:
2
Value first then price : quantifying value in business to business markets from the perspective of both buyers and sellers
Hinterhuber, Andreas
(
ed.
);
Snelgrove, Todd C.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011485834
Saved in:
3
Special issue: Marketing relationships in the new millennium B2B sector
Ndubisi, Nelson Oly
(
ed.
);
Nataraajan, Rajan
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011458421
Saved in:
4
Digital Selling : Erfolgreiche Strategien und Werkzeuge für B2B-Marketing und Vertrieb
Kilian, Dietmar
(
ed.
);
Mirski, Peter
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011629018
Saved in:
5
Special issue on coopetition in industrial markets
Bengtsson, Maria
(
ed.
);
Kock, Sören
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011708692
Saved in:
6
Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
(
ed.
);
Haase, Michaela
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010506440
Saved in:
7
Operatives Vertriebscontrolling in österreichischen B2B-Unternehmen, Gender Differences in Complaint Behaviour, Präferenzmessung :Verbesserungspotentiale am Beispiel der Customer V...
2013
Persistent link: https://www.econbiz.de/10010187295
Saved in:
8
Handbook of business-to-business marketing
Lilien, Gary L.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009492438
Saved in:
9
Special issue: Value in business and industrial marketing
Lindgreen, Adam
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009513239
Saved in:
10
Maschinenbaumarketing
Zerres, Michael P.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009560138
Saved in:
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