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~subject:"Bewertung"
~subject:"Beziehungsmarketing"
~subject:"Internet marketing"
~type_genre:"Book section"
~type_genre:"Glossar enthalten"
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Bewertung
Beziehungsmarketing
Internet marketing
Website
368
E-commerce
71
Electronic Commerce
71
Online-Marketing
53
Consumer behaviour
46
Konsumentenverhalten
46
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46
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46
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44
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41
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36
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36
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34
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34
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21
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20
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20
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19
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17
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Customer satisfaction
16
Kundenzufriedenheit
16
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15
Corporate social responsibility
15
Dienstleistungsqualität
15
Service quality
15
Confidence
13
Data Mining
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Data mining
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Vertrauen
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Aakash, Aakash
2
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2
Benwell, George L.
2
Chmielarz, Witold
2
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2
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2
Lee, Su-fang
2
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1
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1
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1
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1
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1
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1
Ahuja, Vandana
1
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1
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1
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1
Baeza-Yates, Ricardo
1
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1
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1
Becker, Jörg
1
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1
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1
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1
Bernecker, Michael
1
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1
Boehm, Matthias
1
Bondzio, Michael
1
Bordley, Robert F.
1
Bouvain, Petra
1
Brandão, Patrícia Leite
1
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1
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1
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1
Camilleri, Mark Anthony
1
Capitello, Roberta
1
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1
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1
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1
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Bridging the gap between advertising academia and practice
2
Interdisciplinary management research XVI ; 1
2
Leitfaden Online-Marketing ; [Bd. 1]
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Measuring organization information systems success : new technologies and practices
2
Value creation from e-business models
2
Value creation in e-business management : 15th Americas Conference on Information Systems, AMCIS 2009, SIGeBIZ track, San Francisco, CA, USA, August 6 - 9, 2009; selected papers
2
Vertriebsinformationssysteme : Standardisierung, Individualisierung, Hybridisierung und Internetisierung
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advanced e-business research : international trends & issues
1
Analyse ökonomischer Effekte der Bioenergieproduktion
1
Branding and sustainable competitive advantage : building virtual presence
1
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
1
Challenges and opportunities for SMEs in industry 4.0
1
Computer-mediated marketing strategies : social media and online brand communities
1
Conference proceedings trends in business communication 2016
1
Contemporary research in e-branding
1
Contemporary research in e-marketing ; 2
1
Cultural and technological influences on global business
1
Customer-centric marketing strategies : tools for building organizational performance
1
Cutting edge international research
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Die Klinik als Marke : Markenkommunikation und -führung für Krankenhäuser und Klinikketten ; [Praxistipps, Beispiele, Checklisten]
1
Digital transformation in journalism and news media : media management, media convergence and globalization
1
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
1
E-adoption and socio-economic impacts : emerging infrastructural effects
1
E-business applications for product development and competitive growth : emerging technologies
1
E-business models, services and communications
1
E-commerce and web technologies : 11th international conference, EC-Web 2010, Bilbao, Spain, September 1 - 3, 2010 ; proceedings [of the 11th International Conference on Electronic Commerce and Web Technologies]
1
E-commerce trends for organizational advancement : new applications and methods
1
E-marketing ; Vol. 3
1
E-marketing in developed and developing countries : emerging practices
1
E-strategies for resource management systems : planning and implementation
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
Ethical issues in e-business : models and frameworks
1
Field guide to case study research in business-to-business marketing and purchasing
1
Frameworks of IT prosumption for business development
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Fundierte Forschungsergebnisse für erfolgreiches Marketing im Internet für Entwickler und Entscheider
1
Global Trends in Technology Startup Project Development and Management : From Innovation to Startup Creation
1
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ECONIS (ZBW)
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Exploring the effects of Instagram and firm website on corporate performance : a case study of cosmetics firm
Tajdini, Javad
;
Tajeddini, Omid
- In:
Global Trends in Technology Startup Project Development …
,
(pp. 143-153)
.
2023
Persistent link: https://www.econbiz.de/10014429455
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2
Exploring the influence of culture on website design in Canadian and Chinese e-commerce : a data analysis
Merbah, E. D.
- In:
Measuring consumer behavior in hospitality for enhanced …
,
(pp. 190-209)
.
2023
Persistent link: https://www.econbiz.de/10014295132
Saved in:
3
Price comparison websites
Laffe, Desmond
- In:
The SAGE handbook of digital marketing
,
(pp. 198-212)
.
2022
Persistent link: https://www.econbiz.de/10013367082
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4
Website-centric shopping experience
Míková, Ladislava
;
Suková, Lenka
- In:
Achieving Business Competitiveness in a Digital …
,
(pp. 57-86)
.
2022
Persistent link: https://www.econbiz.de/10013343549
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5
Digital CSR communication of Welsh companies
Conte, Francesca
;
Deacon, Jonathan H.
;
Siano, Alfonso
- In:
Key challenges and opportunities for quality, …
,
(pp. 353-375)
.
2021
Persistent link: https://www.econbiz.de/10012506190
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6
A taxonomy of online marketing methods for corporate communication
Hajarian, Mohammad
;
Camilleri, Mark Anthony
;
Díaz, Paloma
- In:
Strategic corporate communication in the digital age
,
(pp. 235-250)
.
2021
Persistent link: https://www.econbiz.de/10012491724
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7
Website quality, perceived flow, trust, and commitment : developing a customer relationship management model
Hossain, Md Shamim
;
Rahman, Mst Farjana
- In:
Impact of globalization and advanced technologies on …
,
(pp. 202-226)
.
2021
Persistent link: https://www.econbiz.de/10012517891
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8
Fuzzy DEMATEL approach to identify the factors influencing efficiency of Indian retail websites
Gaur, Loveleen
;
Agarwal, Vernika
;
Anshu, Kumari
- In:
Strategic system assurance and business analytics
,
(pp. 69-84)
.
2020
Persistent link: https://www.econbiz.de/10012240764
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9
Cultural elements in Spanish SME websites and social media : from localization to transcreation?
Castillo Rodríguez, Celia
;
Olvera-Lobo, María Dolores
; …
- In:
Challenges and opportunities for SMEs in industry 4.0
,
(pp. 155-181)
.
2020
Persistent link: https://www.econbiz.de/10012230358
Saved in:
10
The role of Internet marketing : a case study on the example of Croatian wood industry
Štefanović, Krešimir
;
Stipić, Igor
;
Kelić, Ivan
-
2020
Persistent link: https://www.econbiz.de/10012601632
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