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~subject:"Beziehungsmarketing"
~subject:"Brand"
~subject:"Pricing strategy"
~subject:"Theorie"
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Beziehungsmarketing
Brand
Pricing strategy
Theorie
OR in marketing
88
Theory
43
Consumer behaviour
21
Konsumentenverhalten
21
Preismanagement
21
Advertising
19
Werbung
19
Pricing
16
Game theory
15
Einzelhandel
14
Retail trade
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Spieltheorie
14
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9
Wettbewerb
9
Brand management
7
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Forecasting model
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Markenartikel
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7
Product quality
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Produktqualität
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7
Relationship marketing
7
Vertriebsweg
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Differential games
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E-commerce
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Electronic Commerce
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Lieferkette
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Online retailing
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Online-Handel
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5
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5
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Karray, Salma
4
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2
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2
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2
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2
Martín Herrán, Guiomar
2
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2
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1
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1
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1
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European journal of operational research : EJOR
49
International journal of production economics
4
International journal of production research
1
Journal of management analytics
1
Journal of the Operational Research Society
1
Omega : the international journal of management science
1
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ECONIS (ZBW)
57
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1
How responsive should a firm be to customers' expectations?
Fruchter, Gila E.
;
Wiszniewska-Matyszkiel, Agnieszka
- In:
European journal of operational research : EJOR
314
(
2024
)
1
,
pp. 323-339
Persistent link: https://www.econbiz.de/10014456862
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2
The digital economy and advertising diffusion models : Critical mass and the Stalling equilibrium
Feichtinger, Gustav
;
Grass, Dieter
;
Hartl, Richard F.
; …
- In:
European journal of operational research : EJOR
318
(
2024
)
3
,
pp. 966-978
Persistent link: https://www.econbiz.de/10015048236
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3
The introduction and market expansion effects of green products considering network externalities
Liu, Xiaoxi
- In:
Omega : the international journal of management science
124
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014533561
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4
Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences
Yenipazarli, Arda
- In:
European journal of operational research : EJOR
312
(
2024
)
3
,
pp. 1059-1073
Persistent link: https://www.econbiz.de/10014456466
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5
Optimal promotional mix and pricing when faced with uncertain product value
Wang, Ruibing
;
Wang, Qiao
;
Chiang, Wei-yu Kevin
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 637-651
Persistent link: https://www.econbiz.de/10014456616
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6
Signaling quality through price guarantee window for technology-related products
Li, Zhiguo
;
Xie, Faqi
;
Zhang, Han
;
Zhang, Hongwu
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 669-677
Persistent link: https://www.econbiz.de/10014456621
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7
Pricing and capacity allocation in opaque selling
Zhang, Zihao
;
Zhang, Mengying
- In:
European journal of operational research : EJOR
318
(
2024
)
1
,
pp. 230-241
Persistent link: https://www.econbiz.de/10015047708
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8
Pricing, channel design, and platform operations with buy-online-and-pick-up-in-store in online food delivery market
Liu, Minjian
;
Du, Shaofu
;
Nie, Tengfei
;
Zhu, Yangguang
- In:
International journal of production economics
274
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015051454
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9
A tractable online learning algorithm for the multinomial logit contextual bandit
Agrawal, Priyank
;
Tulabandhula, Theja
;
Avadhanula, Vashist
- In:
European journal of operational research : EJOR
310
(
2023
)
2
,
pp. 737-750
Persistent link: https://www.econbiz.de/10014340774
Saved in:
10
A matheuristic for a customer assignment problem in direct marketing
Bigler, Tamara
;
Kammermann, Manuel Stanley
;
Baumann, Philipp
- In:
European journal of operational research : EJOR
304
(
2023
)
2
,
pp. 689-708
Persistent link: https://www.econbiz.de/10013534557
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