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~subject:"Beziehungsmarketing"
~subject:"Brand management"
~subject:"Lieferkette"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Beziehungsmarketing
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Sales promotion
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Journal of retailing and consumer services
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Journal of business research : JBR
10
International journal of production economics
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Journal of marketing research : JMR
7
International journal of retail & distribution management
6
Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing
5
European journal of operational research : EJOR
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Marketing letters : a journal of research in marketing
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The international review of retail, distribution and consumer research
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International journal of production research
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Journal of the Academy of Marketing Science
3
Management science : journal of the Institute for Operations Research and the Management Sciences
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Omega : the international journal of management science
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Australasian marketing journal
2
California management review
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European journal of marketing : EJM
2
International journal of electronic customer relationship management : IJECRM
2
International journal of logistics : research and applications
2
International journal of market research
2
International journal of value chain management : IJVCM
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Inventi impact: retailing & consumer services
2
Journal of Asian finance, economics and business : JAFEB
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Journal of business economics : JBE
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Journal of marketing communications
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Journal of modelling in management
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of the Operational Research Society : OR
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Operations research
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The journal of applied business research
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The journal of brand management : an international journal
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The journal of consumer marketing
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The journal of personal selling & sales management : JPSSM
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The marketing review
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The service industries journal
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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African journal of economic and management studies : AJEMS
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ECONIS (ZBW)
208
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208
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1
The Net Promoter Score interrogated through a services marketing lens : review and recommendations for service organizations
Lacohee, Hazel
;
Souchon, Anne
;
Dickenson, Peter
;
Krug, …
- In:
International journal of market research
66
(
2024
)
2/3
,
pp. 241-260
Persistent link: https://www.econbiz.de/10014584478
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Price promotions as a threat to brands
Inderst, Roman
;
Obradovits, Martin
- In:
Journal of economics & management strategy : JEMS
33
(
2024
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10014442408
Saved in:
4
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
-
2022
Persistent link: https://www.econbiz.de/10012887823
Saved in:
5
The relationship between net promoter score and insurers' profitability : an empirical analysis at the customer level
Jahnert, Jonas R.
;
Schmeiser, Hato
- In:
The Geneva papers on risk and insurance - issues and …
47
(
2022
)
4
,
pp. 944-972
Persistent link: https://www.econbiz.de/10013387384
Saved in:
6
An inventory model of e-marketplace with a promotional program
Hasan, Md Rakibul
;
Daryanto, Yosef
;
Triki, Chefi
; …
- In:
Journal of modelling in management
19
(
2024
)
3
,
pp. 787-808
Persistent link: https://www.econbiz.de/10014512892
Saved in:
7
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
8
The untested assumption : can a net promoter study be used to improve net promoter score?
Bettencourt, Lance A.
;
Houston, Mark B.
- In:
International journal of market research
66
(
2024
)
2/3
,
pp. 216-240
Persistent link: https://www.econbiz.de/10014584475
Saved in:
9
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
10
Impacts of platform coupons and power structure on an e-commerce supply chain
Wan, Nana
- In:
Managerial and decision economics : MDE ; the …
45
(
2024
)
1
,
pp. 283-299
Persistent link: https://www.econbiz.de/10014443269
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