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~subject:"Beziehungsmarketing"
~subject:"Customer service"
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Beziehungsmarketing
Customer service
Virtuelle Realität
2,428
Virtual reality
2,352
Social Web
648
Social web
648
Consumer behaviour
414
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413
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389
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389
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302
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302
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297
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250
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243
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148
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140
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140
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96
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Ruyter, Ko de
4
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Chylinski, Mathew
3
Heller, Jonas
3
Mahr, Dominik
3
Ciaramitaro, Barbara L.
2
Dieck, M. Claudia tom
2
Flavián Blanco, Carlos
2
Hilken, Tim
2
Hollebeek, Linda D.
2
Ibáñez-Sánchez, Sergio
2
Jung, Timothy
2
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2
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2
Mäder, Ralf
2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
Ba, Sulin
1
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1
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1
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1
Barnes, Stuart J.
1
Baron, Robert A.
1
Barone, Ada Maria
1
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Journal of business research : JBR
7
Journal of retailing and consumer services
7
International journal of retail and distribution management
4
Psychology & marketing
4
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3
Reihe: Marketing : MAR
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of contemporary hospitality management
2
International journal of hospitality management
2
Journal of customer behaviour
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Premier reference source
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Progress in IS
2
Service Design : innovative Services und exzellente Kundenerlebnisse gestalten
2
SpringerLink / Bücher
2
The behavioral enterprise
2
The journal of services marketing
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Advances in business information systems and analytics (ABISA) Book Series
1
African journal of science, technology, innovation and development : AJSTID
1
Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Banking 2000 : Perspektiven und Projekte ; Hermann Meyer zu Selhausen zum 60. Geburtstag
1
British journal of management
1
Business horizons
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
E-collaboration ; Vol. 1
1
E-commerce and web technologies : 6th international conference, EC-Web 2005, Copenhagen, Denmark, August 23 - 26, 2005 ; proceedings
1
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
1
EuroMed journal of business
1
Exploring the grand challenges for next generation e-business : 8th Workshop on E-Business, WEB 2009, Phoenix, AZ, USA, December 15, 2009 ; revised selected papers
1
Gabler Edition Wissenschaft / Informationsmanagement und Computer Aided Team
1
Global sourcing of services : strategies, issues and challenges
1
HMD : Praxis der Wirtschaftsinformatik
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Informationsmanagement und Computer Aided Team
1
Insights, innovation, and analytics for optimal customer engagement
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
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ECONIS (ZBW)
120
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1
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
2
Determinants of game-products repurchasing behaviour in virtual comunity : the role achievement as moderation variable
Zein, Dhani Mifthakhul
;
Puspaningrum, Astrid
;
Rofiq, Ainur
-
2023
Persistent link: https://www.econbiz.de/10014285175
Saved in:
3
The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
4
The effects of anthropomorphised virtual conversational assistants on consumer engagement and trust during service encounters
Fakhimi, Arezoo
;
Garry, Tony
;
Biggemann, Sergio
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
4
,
pp. 314-324
Persistent link: https://www.econbiz.de/10014381402
Saved in:
5
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
6
Buffer bots : the role of virtual service agents in mitigating negative effects when service fails
Sands, Sean
;
Campbell, Colin L.
;
Plangger, Kirk
;
Pitt, …
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2039-2054
Persistent link: https://www.econbiz.de/10013465140
Saved in:
7
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
8
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
9
Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni
;
Si, Wei
;
Chan, Kimmy Wa
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
Saved in:
10
Metaverse : shifting the reality of services
Gleim, Mark
;
McCullough, Heath
;
Ferrell, Odies C.
; …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10014473577
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