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~subject:"Beziehungsmarketing"
~subject:"Hotel industry"
~subject:"Spain"
~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"González-Benito, Óscar"
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Beziehungsmarketing
Hotel industry
Spain
Consumer behaviour
17
Konsumentenverhalten
17
Store brand
10
Einzelhandel
9
Handelsmarke
9
Retail trade
9
Spanien
7
Firm performance
6
Unternehmenserfolg
6
Brand
5
Brand management
5
Markenartikel
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
Preismanagement
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Pricing strategy
5
Relationship marketing
5
Environmental management
4
Umweltmanagement
4
Brand image
3
Dienstleistungsqualität
3
Einzelhandelspreis
3
Hotellerie
3
KMU
3
Markenimage
3
Retail price
3
SME
3
Sales promotion
3
Service quality
3
Theorie
3
Theory
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USA
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Verkaufsförderung
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business performance
3
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14
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Aufsatz in Zeitschrift
Article in journal
14
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Graue Literatur
2
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2
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English
14
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González-Benito, Óscar
11
Martos-Partal, Mercedes
4
Muñoz-Gallego, Pablo A.
3
González-Benito, Javier
2
Hernández-Maestro, Rosa M.
2
Bustos-Reyes, César Augusto
1
Fustinoni-Venturini, Mariana
1
Garrido-Morgado, Álvaro
1
Gonzalez-Benito, Óscar
1
González Benito, Óscar
1
González-Benito, Oscar
1
Nieto García, Marta
1
Nieto-García, Marta
1
Santos-Requejo, Libia
1
Trindade Venturini, Wander
1
Valenzuela-Gálvez, E. Sophía
1
Viglia, Giampaolo
1
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Business strategy and the environment
1
Journal of business economics and management
1
Journal of business research : JBR
1
Journal of knowledge management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Psychology & marketing
1
Small business economics : an entrepreneurship journal
1
The Cornell hospitality quarterly
1
The international review of retail, distribution and consumer research
1
The service industries journal
1
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ECONIS (ZBW)
14
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1
Boost your email marketing campaign! : emojis as visual stimuli to influence customer engagement
Valenzuela-Gálvez, E. Sophía
;
Garrido-Morgado, Álvaro
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014313399
Saved in:
2
Be social! : the impact of self-presentation on peer-to-peer accommodation revenue
Nieto García, Marta
;
Muñoz-Gallego, Pablo A.
;
Viglia, …
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
7
,
pp. 1268-1281
Persistent link: https://www.econbiz.de/10012268387
Saved in:
3
The more the merrier? : understanding how travel frequency shapes willingness to pay
Nieto-García, Marta
;
Muñoz-Gallego, Pablo A.
; …
- In:
The Cornell hospitality quarterly
61
(
2020
)
4
,
pp. 401-415
Persistent link: https://www.econbiz.de/10012307846
Saved in:
4
Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of business economics and management
15
(
2014
)
5
,
pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
Saved in:
5
Rural lodging establishments as drivers of rural development
Hernández-Maestro, Rosa M.
;
González-Benito, Óscar
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
1
,
pp. 83-95
Persistent link: https://www.econbiz.de/10010235905
Saved in:
6
On the consequences of market orientation across varied environmental dynamism and competitive intensity levels
González-Benito, Óscar
;
González-Benito, Javier
; …
- In:
Journal of small business management : JSBM ; a joint …
52
(
2014
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10010249790
Saved in:
7
Retailers' price positioning and the motivational profiling of store-brand shoppers : the case of Spain
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
Psychology & marketing
31
(
2014
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10010253355
Saved in:
8
Role of retailer positioning and product category on the relationship between store brand consumption and store loyalty
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 236-249
Persistent link: https://www.econbiz.de/10009562818
Saved in:
9
Objective quality and business performance in service environments : moderating effects of entrepreneurs' knowledge and involvement
Hernández-Maestro, Rosa M.
;
González-Benito, Óscar
- In:
The service industries journal
31
(
2011
)
13/14
,
pp. 2321-2354
Persistent link: https://www.econbiz.de/10009298988
Saved in:
10
Astudy of determinant factors of stakeholder environmental pressure perceived by industrial companies
González-Benito, Javier
;
González-Benito, Óscar
- In:
Business strategy and the environment
19
(
2010
)
3
,
pp. 164-181
Persistent link: https://www.econbiz.de/10003961378
Saved in:
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