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~subject:"Beziehungsmarketing"
~subject:"Social web"
~type:"article"
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Search: subject:"Loyalty"
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Beziehungsmarketing
Social web
Relationship marketing
3,103
Consumer behaviour
2,617
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2,610
Customer satisfaction
1,729
Kundenzufriedenheit
1,698
Service quality
1,010
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992
Brand management
912
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911
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795
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793
Brand loyalty
782
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639
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637
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636
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577
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567
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561
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542
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541
loyalty
520
customer loyalty
428
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393
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391
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391
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383
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383
brand loyalty
300
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283
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283
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279
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276
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250
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Han, Heesup
30
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14
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13
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13
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11
Bijmolt, Tammo H. A.
10
Bilgihan, Anil
10
Kim, Wansoo
9
Raab, Carola
9
Verhoef, Peter C.
9
Aksoy, Lerzan
8
Bang, Nguyen
8
Hyun, Sunghyup Sean
8
Japutra, Arnold
8
Keiningham, Timothy
8
Loureiro, Sandra Maria Correia
8
Makanyeza, Charles
8
Molinillo, Sebastian
8
Rather, Raouf Ahmad
8
Casidy, Riza
7
Das, Gopal
7
Khan, Imran
7
Meyer-Waarden, Lars
7
Rahman, Zillur
7
Ramaseshan, B.
7
Rodríguez del Bosque, Ignacio A.
7
Rubio Benito, Natalia
7
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7
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7
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6
Al-Hawary, Sulieman Ibraheem Shelash
6
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6
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6
Hussein, Ananda Sabil
6
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6
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6
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6
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6
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Journal of retailing and consumer services
179
Journal of business research : JBR
109
International journal of hospitality management
64
Journal of travel and tourism marketing
47
Journal of hospitality marketing & management
44
Cogent business & management
41
The service industries journal
37
The journal of product & brand management
36
Tourism management : research, policies, practice
35
The journal of services marketing
34
Asia Pacific journal of marketing and logistics
33
The journal of brand management : an international journal
31
International journal of contemporary hospitality management
29
Services marketing quarterly
28
Journal of the Academy of Marketing Science
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
25
Journal of strategic marketing
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The international journal of bank marketing : IJBM
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing intelligence & planning
21
Tourism management perspectives : TMP
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Asian finance, economics and business : JAFEB
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The international review of retail, distribution and consumer research
20
European journal of marketing : EJM
19
Marketing letters : a journal of research in marketing
19
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
19
International journal of retail & distribution management
18
Journal of retailing
18
The journal of business & industrial marketing
18
Australasian marketing journal
17
International journal of internet marketing and advertising : IJIMA
17
Journal of Islamic marketing
17
The TQM journal : the international review of organizational improvement
17
International journal of electronic marketing and retailing : IJEMR
16
Journal of marketing analytics : JMA
16
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
16
International journal of electronic customer relationship management : IJECRM
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
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ECONIS (ZBW)
3,137
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11
Influencer-driven
loyalty
: understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand
loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
12
Enhancing customers' satisfaction using
loyalty
rewards programs : evidence from Jordanian banks
Al-Nsour, Iyad A.
;
Alnsour, Ibrahim R.
;
Alotoum, Firas J.
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
11
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012671035
Saved in:
13
Influence of special treatment benefits on Generation Y students' attitude towards retail point-based
loyalty
programmes : retail point-based
loyalty
programmes
Neves, Jacinta Ana
;
Redda, Ephrem Habtemichael
;
De …
-
2022
Persistent link: https://www.econbiz.de/10013445485
Saved in:
14
Influence of brand
loyalty
on consumer purchase behavior
Ćatić, Lejla
;
Poturak, Mersid
-
2022
Persistent link: https://www.econbiz.de/10013445496
Saved in:
15
Time-limited
loyalty
rewards
Caminal, Ramón
- In:
The journal of industrial economics
70
(
2022
)
4
,
pp. 962-998
Persistent link: https://www.econbiz.de/10014310717
Saved in:
16
Reward point accumulation behaviour of credit card users in Pune city
John, Shilly
- In:
International journal of applied behavioral economics : …
11
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014276910
Saved in:
17
Call it a customer club! : how reward programme's name impacts programme effectiveness
Mimouni Chaabane, Aïda
;
Pez, Virginie
;
Butori, Raphaëlle
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 312-326
Persistent link: https://www.econbiz.de/10014513270
Saved in:
18
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
19
Does reputation lead to student
loyalty
? : the case of a private higher education institution, a state university, and a local college
Lacap, Jean Paolo
;
Cortez, Jaime V.
- In:
The South East Asian journal of management
17
(
2023
)
2
,
pp. 26-49
Persistent link: https://www.econbiz.de/10014429021
Saved in:
20
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
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