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~subject:"Beziehungsmarketing"
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Search: person:"Danaher, Peter J."
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Beziehungsmarketing
Consumer behaviour
11
Konsumentenverhalten
11
Internet marketing
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Relationship marketing
8
Advertising effects
7
Online-Marketing
7
Werbewirkung
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Advertising
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Customer satisfaction
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Werbung
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Australia
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Multimedia
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Multivariate Verteilung
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Multivariate distribution
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Service quality
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Theorie
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Theory
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Customer service
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Dienstleistungsqualität
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Einzelhandel
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Kundenservice
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Kundenzufriedenheit
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Marketing
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Panel
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Panel study
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Retail trade
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probability models
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Australien
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Kundenbindungsprogramm
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Loyalty program
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Marketing management
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Marketingmanagement
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Markov chain
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Danaher, Peter J.
7
Danaher, Tracey S.
4
Dagger, Tracey S.
2
McColl-Kennedy, Janet R.
2
Sajtos, Laszlo
2
Conroy, Denise M.
1
Ferraro, Carla R.
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Gibbs, Brian J.
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Sands, Sean J.
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Sweeney, Jillian C.
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Journal of service research : JSR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising research
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Journal of retailing and consumer services
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Journal of service research
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ECONIS (ZBW)
7
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1
Dynamic customer value cocreation in healthcare
Danaher, Tracey S.
;
Danaher, Peter J.
;
Sweeney, Jillian C.
- In:
Journal of service research
27
(
2024
)
2
,
pp. 177-193
Persistent link: https://www.econbiz.de/10014580413
Saved in:
2
The magnitude of change effect in store remodeling
Ferraro, Carla R.
;
Danaher, Tracey S.
;
Danaher, Peter J.
; …
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 440-457
Persistent link: https://www.econbiz.de/10011790701
Saved in:
3
Tactical use of rewards to enhance loyalty program effectiveness
Danaher, Peter J.
;
Sajtos, Laszlo
;
Danaher, Tracey S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 505-520
Persistent link: https://www.econbiz.de/10012494691
Saved in:
4
Does the reward match the effort for loyalty program members?
Danaher, Peter J.
;
Sajtos, Laszlo
;
Danaher, Tracey S.
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 23-31
Persistent link: https://www.econbiz.de/10011556593
Saved in:
5
The 38-percent-solution : empirical generalizations for repeat viewing of television programs
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 225-233
Persistent link: https://www.econbiz.de/10009618393
Saved in:
6
How often versus how long : the interplay of contact frequency and relationship duration in customer-reported service relationship strength
Dagger, Tracey S.
;
Danaher, Peter J.
;
Gibbs, Brian J.
- In:
Journal of service research : JSR
11
(
2008/09
)
4
,
pp. 371-388
Persistent link: https://www.econbiz.de/10003853582
Saved in:
7
Who wants a relationship anyway? : conditions when consumers expect a relationship with their service provider
Danaher, Peter J.
;
Conroy, Denise M.
;
McColl-Kennedy, …
- In:
Journal of service research : JSR
11
(
2008/09
)
1
,
pp. 43-62
Persistent link: https://www.econbiz.de/10003750012
Saved in:
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