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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Welt
242,244
World
236,969
Entwicklungsländer
80,013
Developing countries
74,139
Theorie
30,842
Theory
30,177
Globalisierung
26,376
Globalization
25,674
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20,360
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19,594
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14,855
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14,661
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14,226
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14,222
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13,699
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13,612
USA
11,666
Auslandsinvestition
11,486
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11,329
EU-Staaten
11,327
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11,300
EU countries
11,181
Klimawandel
10,916
Climate change
10,893
Transnational corporation
10,892
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10,760
Sustainable development
10,676
Wirkungsanalyse
10,364
Impact assessment
10,221
Öffentliches Unternehmen
10,156
Internationaler Finanzmarkt
9,591
Entwicklungshilfe
9,510
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9,448
International financial market
9,432
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8,907
Deutschland
8,775
WTO-Recht
8,711
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8,683
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8,574
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8,550
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36
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English
276
German
100
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Weerth, Carsten
7
Muther, Andreas
5
Rai, R. P.
5
Hansen, Ursula
4
Hollensen, Svend
4
Homburg, Christian
4
Ruyter, Ko de
4
Argote, Linda
3
Chylinski, Mathew
3
Egelman, Carolyn D.
3
Eid, Riyad
3
Ellermann, Horst
3
Hallén, Lars
3
Heller, Jonas
3
Kreutter, Peter
3
Mahr, Dominik
3
Messner, Wolfgang
3
Piller, Frank T.
3
Quaddus, Mohammed
3
Stauss, Bernd
3
Xu, Jun
3
Albuquerque, Rui A.
2
Altinay, Levent
2
Balderjahn, Ingo
2
Bassi, Vittorio
2
Bjerre, Mogens
2
Boersma, Kees
2
Bruhn, Manfred
2
Burns, Shona
2
Ciaramitaro, Barbara L.
2
Dannenberg, Holger
2
Delany, Christine
2
Enkel, Ellen
2
Epple, Dennis
2
Ewing, Michael
2
Ferrell, Odies C.
2
Flavián Blanco, Carlos
2
Fuchs, Erica R.H.
2
Gassmann, Oliver
2
Gbadamosi, Ayantunji
2
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IGI Global
3
American Marketing Association
2
Bundesvereinigung Logistik
2
Kompetenzschwerpunkt E-Business
2
National Bureau of Economic Research
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Canadian International Development Agency
1
DLG-Verlag
1
DLG-Wintertagung <2017, Hannover>
1
Deutsche Landwirtschafts-Gesellschaft
1
Deutscher Logistik-Kongress <17, 2000, Berlin>
1
Deutscher Logistik-Kongress <18, 2001, Berlin>
1
European Marketing Academy
1
Information Resources Management Association
1
Institut für Weltwirtschaft und Internationales Management <Bremen>
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Centre of Research and Information on the Public and Cooperative Economy
1
International Conference on Services Management <North Cyprus)>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Jahreswirtschaftstagung <6, 1999, Bremen>
1
Ludwig-Maximilians-Universität München
1
Springer Fachmedien Wiesbaden
1
Universität Hannover / Institut für Marketing & Management
1
Vereinte Nationen / Statistical Office
1
Wirtschaftsjunioren Hamburg
1
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Journal of business research : JBR
8
Journal of retailing and consumer services
7
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of retail and distribution management
4
Premier reference source
4
SpringerLink / Bücher
4
Gabler Edition Wissenschaft
3
International journal of contemporary hospitality management
3
International journal of hospitality management
3
Journal of customer behaviour
3
Journal of service management
3
Psychology & marketing
3
Reihe Electronic Commerce
3
Reihe: Marketing : MAR
3
Research
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Betriebswirtschaftliche Studien
2
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
2
Europäische Kulturen in der Wirtschaftskommunikation
2
ICTs, citizens and governance : after the hype!
2
Intelligent information systems
2
International journal of electronic commerce : IJEC
2
Journal of marketing
2
Journal of service research : JSR
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
NBER working paper series
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
2
Schriften zu Marketing und Management
2
Schriftenreihe Marketing, Management
2
Statistical papers / M / United Nations, Department of International Economic and Social Affairs, Statistical Office
2
The behavioral enterprise
2
The international review of retail, distribution and consumer research
2
The journal of business & industrial marketing
2
The journal of services marketing
2
Thunderbird international business review
2
A management report
1
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ECONIS (ZBW)
368
USB Cologne (EcoSocSci)
1
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1
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369
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1
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
2
Determinants of game-products repurchasing behaviour in virtual comunity : the role achievement as moderation variable
Zein, Dhani Mifthakhul
;
Puspaningrum, Astrid
;
Rofiq, Ainur
-
2023
Persistent link: https://www.econbiz.de/10014285175
Saved in:
3
The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
4
The effects of anthropomorphised virtual conversational assistants on consumer engagement and trust during service encounters
Fakhimi, Arezoo
;
Garry, Tony
;
Biggemann, Sergio
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
4
,
pp. 314-324
Persistent link: https://www.econbiz.de/10014381402
Saved in:
5
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
6
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
7
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
8
Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni
;
Si, Wei
;
Chan, Kimmy Wa
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
Saved in:
9
Metaverse : shifting the reality of services
Gleim, Mark
;
McCullough, Heath
;
Ferrell, Odies C.
; …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10014473577
Saved in:
10
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
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