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~subject:"Beziehungsmarketing"
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Search: subject_exact:"B-to-B-Markenführung"
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Beziehungsmarketing
B-to-B-Marketing
3,456
Business-to-business marketing
3,456
Lieferantenmanagement
1,454
Supplier relationship management
1,454
Relationship marketing
745
Marketingmanagement
432
Marketing management
424
Electronic Commerce
345
E-commerce
339
Deutschland
295
Theory
294
Germany
292
Theorie
292
Verkauf
277
Selling
270
Brand management
264
Markenführung
264
Salespeople
258
Verkaufspersonal
258
Business-to-Business-Marketing
253
Consumer behaviour
205
Konsumentenverhalten
205
Marketing
190
Business network
187
Unternehmensnetzwerk
187
Social Web
182
Social web
182
B2B
167
Online-Marketing
164
Value creation
163
Betriebliche Wertschöpfung
162
Customer satisfaction
158
Kundenzufriedenheit
158
Bundling strategy
157
Leistungsbündel
157
Internet marketing
154
Customer value
143
Kundenwert
143
Innovation
135
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368
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63
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Article
627
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51
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Hochschulschrift
32
Thesis
24
Graue Literatur
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Non-commercial literature
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English
673
German
65
Polish
2
French
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Svensson, Göran
11
Kleinaltenkamp, Michael
10
Kowalkowski, Christian
8
Terho, Harri
7
Keränen, Joona
6
La Rocca, Antonella
6
Naudé, Peter
6
Andersen, Poul Houman
5
Casidy, Riza
5
Grewal, Rajdeep
5
Itani, Omar S.
5
Kumar, V.
5
Schmitz, Christian
5
Schwepker, Charles H. <Jr.>
5
Ulaga, Wolfgang
5
Burton, Jamie
4
Bush, Alan J.
4
Gil Saura, Irene
4
Good, Megan C.
4
Ivens, Björn Sven
4
Jalkala, Anne
4
Krafft, Manfred
4
Nyadzayo, Munyaradzi W.
4
Raddats, Chris
4
Rodriguez, Michael
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Agnihotri, Raj
3
Akrout, Houcine
3
Barry, James M.
3
Baxter, Roger
3
Cabanelas, Pablo
3
Chatterjee, Sheshadri
3
Echchakoui, Saïd
3
Eggert, Andreas
3
Ehret, Michael
3
Evanschitzky, Heiner
3
Graça, Sandra S.
3
Grewal, Dhruv
3
Guo, Chiquan
3
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Verein Deutscher Ingenieure
1
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Industrial marketing management : the international journal for industrial and high-tech firms
157
The journal of business & industrial marketing
85
Journal of business-to-business marketing
35
Journal of business research : JBR
34
Journal of marketing
10
Journal of the Academy of Marketing Science
9
SpringerLink / Bücher
8
The journal of personal selling & sales management : JPSSM
8
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Journal of customer behaviour
6
Management decision : MD
6
European journal of marketing : EJM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
The journal of services marketing
5
Cogent business & management
4
International journal of procurement management
4
Journal of personal selling & sales management
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
European journal of marketing
3
Gabler Edition Wissenschaft
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International business and economics research journal
3
International journal of business environment : IJBE
3
International journal of services and operations management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of purchasing and supply management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of strategic marketing
3
Marketing theory
3
Springer eBook Collection
3
Springer eBook Collection / Business and Economics
3
The service industries journal
3
Total quality management & business excellence
3
Asia Pacific journal of marketing and logistics
2
Businesses
2
Cross cultural & strategic management
2
Electronic markets : the international journal on networked business
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
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ECONIS (ZBW)
741
Showing
1
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10
of
741
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date (oldest first)
1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Fintech failure : examining B2B and B2C solutions for two-sided platform adoption
Kankanhalli, Shreya
;
Anderson, Stephen J.
;
Iacovone, …
-
2024
Persistent link: https://www.econbiz.de/10014505981
Saved in:
3
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
4
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
5
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
6
Understanding B2B customer journeys for complex digital services : the case of cloud computing
Terpoorten, Claas
;
Klein, Jan F.
;
Merfeld, Katrin
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 178-192
Persistent link: https://www.econbiz.de/10014555749
Saved in:
7
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
8
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
9
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
10
A dynamic, relational approach to B2B customer experience : a customer-centric perspective from a longitudinal investigation
Gounaris, Spiros
;
Almoraish, Ahmed
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014550954
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