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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Marketingmanagement
16,804
Marketing management
16,123
Marketing
3,427
Consumer behaviour
2,482
Konsumentenverhalten
2,482
Theory
2,243
Theorie
2,242
Relationship marketing
1,851
Deutschland
1,642
Germany
1,598
Brand management
1,350
Markenführung
1,350
USA
1,290
United States
1,262
Online-Marketing
1,133
Strategisches Management
1,124
Internet marketing
1,096
Unternehmenserfolg
1,030
Firm performance
1,026
Strategic management
881
Innovation
845
SME
760
KMU
759
Internationales Marketing
748
International marketing
726
Marktforschung
687
Social Web
663
Social web
663
Werbung
629
Markenimage
596
Brand image
593
Advertising
582
Market research
576
Marketingtheorie
548
Marketing theory
538
Innovationsmanagement
532
Innovation management
514
Lieferantenmanagement
501
Supplier relationship management
501
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Undetermined
577
Free
205
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Article
1,232
Book / Working Paper
621
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Article in journal
993
Aufsatz in Zeitschrift
993
Aufsatz im Buch
231
Book section
231
Hochschulschrift
126
Thesis
104
Graue Literatur
81
Non-commercial literature
81
Collection of articles of several authors
66
Sammelwerk
66
Aufsatzsammlung
49
Arbeitspapier
46
Working Paper
46
Case study
41
Fallstudie
41
Bibliografie enthalten
35
Bibliography included
35
Ratgeber
32
Guidebook
30
Handbook
29
Handbuch
29
Lehrbuch
29
Textbook
25
Konferenzschrift
16
Conference proceedings
10
Reprint
8
Conference paper
7
Konferenzbeitrag
7
Collection of articles written by one author
6
Sammlung
6
Festschrift
5
Glossar enthalten
4
Glossary included
4
Bibliografie
2
CD-ROM, DVD
2
Accompanied by computer file
1
Company information
1
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1
Elektronischer Datenträger als Beilage
1
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English
1,468
German
383
French
3
Polish
3
Czech
1
Romanian
1
Russian
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Bruhn, Manfred
17
Homburg, Christian
17
Kumar, V.
15
Terho, Harri
9
Grönroos, Christian
8
Verhoef, Peter C.
8
Bauer, Hans H.
7
Palmatier, Robert W.
7
Wilde, Klaus D.
7
Fink, Klaus-J.
6
Hollensen, Svend
6
Kleinaltenkamp, Michael
6
Knittel, Christopher R.
6
Neslin, Scott A.
6
Payne, Adrian
6
Quach, Sara
6
Ratten, Vanessa
6
Stango, Victor
6
Casidy, Riza
5
Finne, Åke
5
Gupta, Sunil
5
Hippner, Hajo
5
Krafft, Manfred
5
Ormrod, Robert P.
5
Petersen, J. Andrew
5
Schumann, Jan Hendrik
5
Sheth, Jagdish N.
5
Vrontis, Demetris
5
Ahlert, Dieter
4
Bjerre, Mogens
4
Dannenberg, Holger
4
Ehrlich, Evelyn
4
Eisingerich, Andreas B
4
Fanelli, Duke
4
Gebhardt-Seele, Stephan
4
Günter, Bernd
4
Hennig-Thurau, Thorsten
4
Hougaard, Søren
4
Ko, Eunju
4
Ko, Wai Wai
4
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American Marketing Association
10
IGI Global
3
AMACOM
2
Erich-Schmidt-Verlag <Berlin>
2
Harvard Graduate School of Business Administration
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Chartered Institute of Marketing
1
Cranfield School of Management
1
Econometrisch Instituut <Rotterdam>
1
Freie Universität Berlin
1
Fundacja Uniwersytetu Ekonomicznego w Krakowie
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Helmut-Schmidt-Universität
1
INSEAD
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
Münchener Marketing-Symposium <23, 1997, München>
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
RWTH Aachen
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Svenska Handelshögskolan <Helsinki>
1
SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
1
Universität Mannheim
1
Universität St. Gallen
1
Universität St. Gallen / Institut für Marketing
1
Universität Trier / Lehrstuhl für Marketing und Innovation
1
Uniwersytet Ekonomiczny w Krakowie / Faculty of Management
1
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
1
Wiley-VCH
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of business research : JBR
45
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
23
SpringerLink / Bücher
21
European journal of marketing : EJM
17
Journal of the Academy of Marketing Science
16
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
Springer eBook Collection / Business and Economics
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
Gabler Edition Wissenschaft
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
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ECONIS (ZBW)
1,852
USB Cologne (EcoSocSci)
1
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51
Social first? : not always! : brand co-creation through regional marketing at Deutsche Telekom
Weretecki, Patrick
;
Kristal, Samuel
- In:
Transfer : Zeitschrift für Kommunikation und …
70
(
2024
)
1
,
pp. 67-71
Persistent link: https://www.econbiz.de/10014560709
Saved in:
52
Loyalty to higher education institutions and the relationship with reputation : an integrated model with multi-stakeholder approach
García-Rodríguez, Francisco J.
;
Gutiérrez-Taño, …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 223-245
Persistent link: https://www.econbiz.de/10014566958
Saved in:
53
AI-driven marketing research and data analytics
Masengu, Reason
(
ed.
);
Chiwaridzo, Option Takunda
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014514192
Saved in:
54
Transforming customer experience : a story of ambition, values, beliefs, and digital capabilities
Meehan, Sean A.
- In:
AMS review : official publication of the Academy of …
14
(
2024
)
1/2
,
pp. 158-167
Persistent link: https://www.econbiz.de/10014584117
Saved in:
55
Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay
;
Laker, Benjamin
;
Bamel, Umesh
;
Sharma, …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
Saved in:
56
Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
;
AMA Winter Academic …
;
…
-
2024
Persistent link: https://www.econbiz.de/10014550866
Saved in:
57
Two forms of customer involvement and new product development performance in the digital context : the moderating role of new product development stage
Lu, Keying
;
Zou, Tengjian
;
Du, Jian
- In:
Technovation : an international journal of technical …
134
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014552136
Saved in:
58
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
59
An emprical examination of customer value proposition implementation
Grimes-Rose, Marsha
;
Zboja, James J.
;
Laird, Mary Dana
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 15-26
Persistent link: https://www.econbiz.de/10014555667
Saved in:
60
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
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