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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Sportveranstaltung
2,390
Sport event
2,387
Sport
712
Sports
699
Football
618
Fußball
618
Professional sports
591
Profisport
591
Großveranstaltung
458
Sportmarketing
456
Sports marketing
456
Big event
450
Consumer behaviour
338
Konsumentenverhalten
338
Welt
282
World
280
Wirkungsanalyse
239
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USA
220
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218
Event-Marketing
173
Olympic Games
171
Event marketing
166
Deutschland
163
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162
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149
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149
Tourismus
147
Tourism
143
Sports economics
140
Sportökonomik
140
Sport organization
133
Sportorganisation
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Ball game
132
Ballsport
132
Management
121
Athletes
95
Sportler
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Chanavat, Nicolas
3
Adair, Daryl
2
Alexandris, Kostas
2
Brandes, Leif
2
Cornwell, T. Bettina
2
Morgan, Ashlee
2
Sveinson, Katherine
2
Taylor, Tracy
2
Theiler, Philipp
2
Walker, Matthew
2
Wong, IpKin Anthony
2
Abbas Adamu, Adamu
1
Akyol, Ayşe
1
Alexandris, Kostantinos
1
Annamalai, Balamurugan
1
Arumugam, Thangaraja
1
Asaad, Yousra
1
Baek, Wooyeul
1
Bahng, Chang-ki
1
Balouei Jamkhaneh, Hadi
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Barnes, Donald C.
1
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Bodet, Guillaume
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Byon, Kevin K.
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Cronin, J. J.
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DePerno, Daniel
1
Dehghan, Ali
1
Dickson, Geoff
1
Drengner, Jan
1
Fazal-e-Hasan, Syed
1
Ferrand, Alain
1
Fidella Nga Huong Tiew
1
Fotiadis, Anestis K.
1
Franck, Egon
1
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European Sport management quarterly : ESMQ
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Sport management review
5
International journal of event and festival management
4
Journal of business research : JBR
4
International journal of sport management and marketing : IJSMM
2
Journal of travel and tourism marketing
2
Sport, Business and Management : an international journal ; SBM
2
The service industries journal
2
Tourism management : research, policies, practice
2
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal
1
European journal of marketing
1
Gabler Research / Event- und Impaktforschung
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of management and marketing research : IJMMR
1
International journal of management, economics and social sciences : IJMESS
1
International journal of services and operations management
1
Journal of destination marketing & management
1
Journal of management & organization : journal of Australian and New Zealand Academy of Management
1
Journal of sports economics
1
Managing sport business : an introduction
1
Services marketing quarterly
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The global sport economy : contemporary issues
1
Theoretical and applied economics : GAER review
1
Tourismus und Sport : wirtschaftliche, soziologische und gesundheitliche Aspekte des Sport-Tourismus
1
Working papers / Harvard Business School, Division of Research
1
Working papers / Institute for Strategy and Business Economics, University of Zurich
1
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ECONIS (ZBW)
55
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1
New sports stadia for Africa? : the impact of sportscape features on attendance intentions in sub-Saharan African club football
Quansah, Tommy Kweku
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
2
,
pp. 404-427
Persistent link: https://www.econbiz.de/10014564376
Saved in:
2
Global multi-sport events : content strategy for driving fan engagement on Twitter
Shabbirhusain RV
;
Annamalai, Balamurugan
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
4
,
pp. 450-469
Persistent link: https://www.econbiz.de/10014317874
Saved in:
3
Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.
;
Chanavat, Nicolas
;
Su, Che-Jen
; …
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
1
,
pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
Saved in:
4
An extensive framework of customer-to-customer value co-creation practices : a study in a running event context
Nguyen Bac Nguyen
;
Menezes, João
- In:
Services marketing quarterly
45
(
2024
)
2
,
pp. 182-224
Persistent link: https://www.econbiz.de/10014566259
Saved in:
5
What makes sport spectating family-friendly? : a phenomenological study of mothers' sport fan game-day experiences
Sveinson, Katherine
;
Toffoletti, Kim
- In:
Journal of sport management : the official journal of …
37
(
2023
)
2
,
pp. 102-115
Persistent link: https://www.econbiz.de/10014246182
Saved in:
6
Olympic Games, media coverage and brand image/performance from fan and gender perspectives
Smith-Ditizio, Amber
;
Smith, Alan David
- In:
Benchmarking : an international journal
30
(
2023
)
2
,
pp. 503-531
Persistent link: https://www.econbiz.de/10014231863
Saved in:
7
From the land of Gama : event attachment scale (EAS) development exploring fans' attachment and their intentions to spectate at traditional gaming events
Rehman, Junaid
;
Kashif, Muhammad
;
Arumugam, Thangaraja
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 363-379
Persistent link: https://www.econbiz.de/10014320152
Saved in:
8
The role of a mega-sporting event in attracting domestic tourists : the case of Seoul
Jeong, Yunduk
;
Kim, Sukkyu
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 306-321
Persistent link: https://www.econbiz.de/10013163331
Saved in:
9
It's not whether you win or lose, it's how you play : customer delight in unpredictable experiential encounters
Barnes, Donald C.
;
Pelletier, Mark J.
;
Collier, Joel E.
; …
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2216-2249
Persistent link: https://www.econbiz.de/10013457336
Saved in:
10
Testing the relationships among event personality, event image and runners' loyalty : a study of an international running event
Lianopoulos, Yannis
;
Theodorakis, Nicholas D.
; …
- In:
Sport, Business and Management : an international …
12
(
2022
)
2
,
pp. 189-207
Persistent link: https://www.econbiz.de/10013274354
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