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~subject:"Brand"
~subject:"Markenführung"
~subject:"Markenimage"
~subject:"Schätzung"
~type_genre:"Reprint"
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Search: subject:"Personality"
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Brand
Markenführung
Markenimage
Schätzung
Brand image
53
Consumer behaviour
40
Führungspersönlichkeit
40
Konsumentenverhalten
40
Leadership personality
40
Brand management
35
Personality psychology
28
Persönlichkeitspsychologie
28
Markenartikel
25
Führungsstil
22
Leadership style
22
USA
12
United States
12
Führungskräfte
8
Managers
8
Marketing management
8
Marketingmanagement
8
Theorie
8
Theory
8
Arbeitspsychologie
7
International marketing
7
Internationales Marketing
7
Organizational psychology
7
Brand extension
6
Corporate culture
6
Markentransfer
6
Personalauswahl
6
Personnel selection
6
Unternehmenskultur
6
Multinationales Unternehmen
5
Social psychology
5
Sozialpsychologie
5
Transnational corporation
5
Cultural identity
4
Cultural sociology
4
Kulturelle Identität
4
Kultursoziologie
4
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Type of publication
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Article
55
Type of publication (narrower categories)
All
Reprint
Article in journal
8,177
Aufsatz in Zeitschrift
8,177
Aufsatz im Buch
843
Book section
843
Graue Literatur
481
Non-commercial literature
481
Working Paper
393
Arbeitspapier
373
Hochschulschrift
322
Thesis
236
Case study
104
Fallstudie
104
Collection of articles of several authors
73
Sammelwerk
73
Conference paper
72
Konferenzbeitrag
72
Aufsatzsammlung
40
Collection of articles written by one author
20
Sammlung
20
Konferenzschrift
17
Bibliografie enthalten
13
Bibliography included
13
Ratgeber
9
Guidebook
8
Handbook
8
Handbuch
8
Lehrbuch
7
Interview
6
Systematic review
6
Übersichtsarbeit
6
Conference proceedings
5
Fallstudiensammlung
5
Mikroform
4
Bibliografie
3
Festschrift
3
Textbook
3
Umfrage
3
Accompanied by computer file
2
Elektronischer Datenträger
2
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Language
All
English
55
Author
All
Keller, Kevin Lane
6
Aaker, Jennifer
3
Park, C. Whan
3
Schmitt, Bernd
3
Batra, Rajeev
2
Benet-Martínez, Verónica
2
Erdem, Tülin
2
Garolera, Jordi
2
Hoeffler, Steve
2
Roth, Martin S.
2
Valenzuela, Ana
2
Alden, Dana
1
Alford, Bruce L.
1
Almquist, Eric
1
Alpert, Frank
1
Austin, Jon R.
1
Auty, Susan
1
Azoulay, Audrey
1
Belk, Russell W.
1
Bhat, Sobodh
1
Biel, Alexander L.
1
Bird, M.
1
Boush, David M.
1
Brown, Tom
1
Burt, Steven
1
Calder, Bobby J.
1
Capella, Louis M.
1
Carlson, Brad D.
1
Channon, C.
1
Chung, Jay Young
1
Cote, Joseph A.
1
Cotte, June
1
Czellar, Sandor
1
Dawar, Niraj
1
DelVecchio, Devon
1
Devlin, James F.
1
Ehrenberg, Andrew S. C.
1
Elliott, Richard
1
Faircloth, James B.
1
Fernie, John
1
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Published in...
All
Brand management ; Vol. 3
8
Brand management ; Vol. 2
7
The evolution of brands : from signals of quality to storehouses of trust
7
Brand management ; Vol. 1
6
Cross-cultural and critical perspectives on brands
6
International marketing ; Vol. 2
5
Brand management ; Vol. 4
4
Marketing-mix strategies - product strategy and promotion strategy
4
Measuring and managing brands
4
Corporate brand and corporate reputation
3
The evolution of integrated marketing communications : the customer-driven marketplace
1
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Source
All
ECONIS (ZBW)
55
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1
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10
of
55
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date (oldest first)
1
Social versus psychological brand community : the role of psychological sense of brand community
Carlson, Brad D.
;
Suter, Tracy A.
;
Brown, Tom
-
2010
Persistent link: https://www.econbiz.de/10003924381
Saved in:
2
The process of negotiating brand meaning : a symbolic interactionist perspective
Ligas, Mark
;
Cotte, June
-
2009
Persistent link: https://www.econbiz.de/10003784633
Saved in:
3
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
4
The effect of corporate branding dimensions on consumers' product evaluation : a cross-cultural analysis
Souiden, Nizar
;
Kassim, Norizan M.
;
Hong, Heung-Ja
-
2010
Persistent link: https://www.econbiz.de/10003922775
Saved in:
5
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
-
2010
Persistent link: https://www.econbiz.de/10003922786
Saved in:
6
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
7
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
8
Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
9
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
10
Exploring the brand value-shareholder value nexus for consumer goods companies
Kerin, Roger A.
;
Sethuraman, Raj
-
2010
Persistent link: https://www.econbiz.de/10003924129
Saved in:
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