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~subject:"Brand"
~subject:"Markenführung"
~subject:"Retail trade"
~subject:"Spain"
~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"González-Benito, Óscar"
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Brand
Markenführung
Retail trade
Spain
Consumer behaviour
17
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17
Store brand
10
Einzelhandel
9
Handelsmarke
9
Spanien
7
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6
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6
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5
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Aufsatz in Zeitschrift
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González-Benito, Óscar
14
Martos-Partal, Mercedes
8
Fustinoni-Venturini, Mariana
3
Garrido-Morgado, Álvaro
2
González-Benito, Javier
2
González-Benito, Oscar
2
Muñoz-Gallego, Pablo A.
2
Ailawadi, Kusum L.
1
Hernández-Maestro, Rosa M.
1
Loyola-Galván, Zaira I.
1
Ma, Yu
1
Martínez-Ruiz, María Pilar
1
Mollá Descals, Alejandro
1
San Martín, Sonia
1
Santos-Requejo, Libia
1
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Journal of retailing and consumer services
2
Marketing letters : a journal of research in marketing
2
Business research quarterly : BRQ
1
Business strategy and the environment
1
Decision support systems : DSS ; the international journal
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business economics and management
1
Journal of marketing
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Psychology & marketing
1
Small business economics : an entrepreneurship journal
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
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The service industries journal
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ECONIS (ZBW)
16
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
3
Brands as substitutes for the need for touch in online shopping
González-Benito, Óscar
;
Martos-Partal, Mercedes
;
San …
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 121-125
Persistent link: https://www.econbiz.de/10011388101
Saved in:
4
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
5
Brand equity and store brand tiers : an analysis on an experimental design
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
1
,
pp. 73-94
Persistent link: https://www.econbiz.de/10010529569
Saved in:
6
Merchandising at the point of sale : differential effect of end of aisle and islands
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Business research quarterly : BRQ
18
(
2015
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10011457776
Saved in:
7
Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of business economics and management
15
(
2014
)
5
,
pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
Saved in:
8
On the consequences of market orientation across varied environmental dynamism and competitive intensity levels
González-Benito, Óscar
;
González-Benito, Javier
; …
- In:
Journal of small business management : JSBM ; a joint …
52
(
2014
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10010249790
Saved in:
9
Retailers' price positioning and the motivational profiling of store-brand shoppers : the case of Spain
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
Psychology & marketing
31
(
2014
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10010253355
Saved in:
10
Store brand and store loyalty : the moderating role of store brand positioning
Martos-Partal, Mercedes
;
González-Benito, Óscar
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10009305517
Saved in:
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