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~subject:"Brand"
~subject:"Markenführung"
~subject:"Spain"
~subject:"Theory"
~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"González-Benito, Óscar"
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Consumer behaviour
17
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17
Store brand
10
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9
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9
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9
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6
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González-Benito, Óscar
13
Martos-Partal, Mercedes
7
Fustinoni-Venturini, Mariana
3
González-Benito, Javier
3
González-Benito, Oscar
2
Muñoz-Gallego, Pablo A.
2
Ailawadi, Kusum L.
1
Garrido-Morgado, Álvaro
1
Gonzalez-Benito, Javier
1
Gonzalez-Benito, Oscar
1
Hernández-Maestro, Rosa M.
1
Lannelongue, Gustavo
1
Loyola-Galván, Zaira I.
1
Ma, Yu
1
Martínez-Ruiz, María Pilar
1
Mollá Descals, Alejandro
1
San Martín, Sonia
1
Santos-Requejo, Libia
1
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Journal of retailing and consumer services
2
Business strategy and the environment
1
Decision support systems : DSS ; the international journal
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business economics and management
1
Journal of business ethics : JOBE
1
Journal of marketing
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Small business economics : an entrepreneurship journal
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
The service industries journal
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ECONIS (ZBW)
16
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1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
4
Brand equity and store brand tiers : an analysis on an experimental design
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
1
,
pp. 73-94
Persistent link: https://www.econbiz.de/10010529569
Saved in:
5
Brands as substitutes for the need for touch in online shopping
González-Benito, Óscar
;
Martos-Partal, Mercedes
;
San …
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 121-125
Persistent link: https://www.econbiz.de/10011388101
Saved in:
6
On the consequences of market orientation across varied environmental dynamism and competitive intensity levels
González-Benito, Óscar
;
González-Benito, Javier
; …
- In:
Journal of small business management : JSBM ; a joint …
52
(
2014
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10010249790
Saved in:
7
Retailers' price positioning and the motivational profiling of store-brand shoppers : the case of Spain
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
Psychology & marketing
31
(
2014
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10010253355
Saved in:
8
Environmental motivations : the pathway to complete environmental management
Lannelongue, Gustavo
;
Gonzalez-Benito, Oscar
; …
- In:
Journal of business ethics : JOBE
124
(
2014
)
1
,
pp. 135-147
Persistent link: https://www.econbiz.de/10010424758
Saved in:
9
Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of business economics and management
15
(
2014
)
5
,
pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
Saved in:
10
Objective quality and business performance in service environments : moderating effects of entrepreneurs' knowledge and involvement
Hernández-Maestro, Rosa M.
;
González-Benito, Óscar
- In:
The service industries journal
31
(
2011
)
13/14
,
pp. 2321-2354
Persistent link: https://www.econbiz.de/10009298988
Saved in:
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