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~subject:"Brand"
~subject:"Retail trade"
~type_genre:"Reprint"
~type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Brand image"
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Brand
Retail trade
Markenimage
59
Brand image
58
Consumer behaviour
37
Konsumentenverhalten
37
Brand management
35
Markenführung
35
Markenartikel
26
Marketing management
9
Marketingmanagement
9
Brand extension
6
International marketing
6
Internationales Marketing
6
Markentransfer
6
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4
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4
Markenpolitik
4
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4
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3
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3
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3
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3
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3
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3
Marketing
3
Marktforschung
3
Relationship marketing
3
Store brand
3
Theorie
3
Theory
3
Vergleich
3
Wirtschaftskultur
3
Communication
2
Corporate reputation
2
Culture
2
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Reprint
Übersichtsarbeit
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2,730
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2,730
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165
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165
Graue Literatur
63
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63
Arbeitspapier
54
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54
Hochschulschrift
51
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43
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30
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30
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14
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14
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13
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10
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10
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6
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3
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3
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3
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2
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1
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1
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1
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Aaker, Jennifer
3
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Bentele, Günter
2
Buchele, Mark-Steffen
2
Erdem, Tülin
2
Garolera, Jordi
2
Hoepfner, Jörg
2
Liebert, Tobias
2
Valenzuela, Ana
2
Alden, Dana
1
Alford, Bruce L.
1
Almquist, Eric
1
Austin, Jon R.
1
Auty, Susan
1
Azoulay, Audrey
1
Batra, Rajeev
1
Baumgarth, Carsten
1
Bird, M.
1
Burt, Steven
1
Calder, Bobby J.
1
Capella, Louis M.
1
Channon, C.
1
Chung, Jay Young
1
Cote, Joseph A.
1
Czellar, Sandor
1
Ehrenberg, Andrew S. C.
1
Elliott, Richard
1
Faircloth, James B.
1
Fernie, John
1
Glynn, Simon E.
1
Grønhaug, Kjell
1
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1
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1
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1
Hogan, Suzanne
1
Holt, Douglas B.
1
Iacobucci, Dawn
1
Kapferer, Jean-Noël
1
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The evolution of brands : from signals of quality to storehouses of trust
6
Brand management ; Vol. 2
4
Cross-cultural and critical perspectives on brands
4
Brand management ; Vol. 1
2
Brand management ; Vol. 3
2
Brand management ; Vol. 4
2
International marketing ; Vol. 2
2
Corporate brand and corporate reputation
1
Gabler Edition Wissenschaft
1
Gabler Research
1
Marketing-mix strategies - product strategy and promotion strategy
1
Online Plus
1
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ECONIS (ZBW)
27
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1
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27
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date (oldest first)
1
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
2
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
3
Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
4
Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
5
The effect of brand attitude and brand image on brand equity
Faircloth, James B.
;
Capella, Louis M.
;
Alford, Bruce L.
-
2010
Persistent link: https://www.econbiz.de/10003924366
Saved in:
6
Brand image and brand usage
Bird, M.
;
Channon, C.
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924368
Saved in:
7
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
8
Do brand personality scales really measure brand personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
Saved in:
9
Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
10
Consumer evaluation of vertical brand extensions and core brands
Kim, Chung K.
;
Lavack, Anne M.
;
Smith, Margo
-
2010
Persistent link: https://www.econbiz.de/10003924416
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