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Search: subject:"OR in Marketing"
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OR in marketing
88
Theory
43
Consumer behaviour
21
Konsumentenverhalten
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21
Pricing strategy
21
Advertising
19
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Karray, Salma
2
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2
Ma, Shaohui
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2
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2
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1
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1
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European journal of operational research : EJOR
42
International journal of production economics
3
International journal of production research
1
Journal of management analytics
1
Omega : the international journal of management science
1
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ECONIS (ZBW)
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How responsive should a firm be to customers' expectations?
Fruchter, Gila E.
;
Wiszniewska-Matyszkiel, Agnieszka
- In:
European journal of operational research : EJOR
314
(
2024
)
1
,
pp. 323-339
Persistent link: https://www.econbiz.de/10014456862
Saved in:
2
The digital economy and advertising diffusion models : Critical mass and the Stalling equilibrium
Feichtinger, Gustav
;
Grass, Dieter
;
Hartl, Richard F.
; …
- In:
European journal of operational research : EJOR
318
(
2024
)
3
,
pp. 966-978
Persistent link: https://www.econbiz.de/10015048236
Saved in:
3
The introduction and market expansion effects of green products considering network externalities
Liu, Xiaoxi
- In:
Omega : the international journal of management science
124
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014533561
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4
Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences
Yenipazarli, Arda
- In:
European journal of operational research : EJOR
312
(
2024
)
3
,
pp. 1059-1073
Persistent link: https://www.econbiz.de/10014456466
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5
Optimal promotional mix and pricing when faced with uncertain product value
Wang, Ruibing
;
Wang, Qiao
;
Chiang, Wei-yu Kevin
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 637-651
Persistent link: https://www.econbiz.de/10014456616
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6
Signaling quality through price guarantee window for technology-related products
Li, Zhiguo
;
Xie, Faqi
;
Zhang, Han
;
Zhang, Hongwu
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 669-677
Persistent link: https://www.econbiz.de/10014456621
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7
Pricing and capacity allocation in opaque selling
Zhang, Zihao
;
Zhang, Mengying
- In:
European journal of operational research : EJOR
318
(
2024
)
1
,
pp. 230-241
Persistent link: https://www.econbiz.de/10015047708
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8
A tractable online learning algorithm for the multinomial logit contextual bandit
Agrawal, Priyank
;
Tulabandhula, Theja
;
Avadhanula, Vashist
- In:
European journal of operational research : EJOR
310
(
2023
)
2
,
pp. 737-750
Persistent link: https://www.econbiz.de/10014340774
Saved in:
9
A matheuristic for a customer assignment problem in direct marketing
Bigler, Tamara
;
Kammermann, Manuel Stanley
;
Baumann, Philipp
- In:
European journal of operational research : EJOR
304
(
2023
)
2
,
pp. 689-708
Persistent link: https://www.econbiz.de/10013534557
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10
Manufacturer's product line selling strategy and add-on policy in product sharing
Zhang, Yu
;
Huang, Min
;
Tian, Lin
;
Cai, Gangshu
;
Jin, Delong
- In:
European journal of operational research : EJOR
308
(
2023
)
3
,
pp. 1332-1343
Persistent link: https://www.econbiz.de/10014311900
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