Sanan Waheed Khan; Zaman, Umer - In: Pakistan journal of commerce and social sciences 15 (2021) 3, pp. 586-613
impact on consumers' perceptions of psychological ownership, brand trust and brand attitude. Notably, the customer …'s psychological ownership, brand trust, and brand attitude significantly mediate celebrity endorsement and luxury brand purchase … celebrity endorsement for luxury brands, especially pinpointing the potential mediating channels (i.e.,psychological ownership …