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~subject:"Brand associations"
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Brand associations
Sportmarketing
2,051
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886
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841
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696
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Anagnostopoulos, Christos
1
Bouzdine-Chameeva, Tatiana
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Chadwick, Simon
1
Chanavat, Nicolas
1
Doyle, Jason P.
1
Ferrand, Alain
1
Filo, Kevin
1
Funk, Daniel C.
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Manoli, Argyro Elisavet
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Valette-Florence, Pierre
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Sport management review
2
International journal of sports marketing & sponsorship
1
Journal of strategic marketing
1
The journal of product & brand management
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ECONIS (ZBW)
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1
Strategic brand management in and through sport
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 814-821
Persistent link: https://www.econbiz.de/10015051757
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2
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros
;
Anagnostopoulos, Christos
;
Chadwick, Simon
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
Saved in:
3
Out with the old and in with the new : a study of new kit sponsorship and brand associations in the Barclays Premier League
Thomas, Robert James
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 229-251
Persistent link: https://www.econbiz.de/10011378282
Saved in:
4
Measurement and segmentation of sport fans using brand association networks : application to Union of European Football Associations (UEFA) Champions League (UCL)
Bouzdine-Chameeva, Tatiana
;
Ferrand, Alain
; …
- In:
Sport management review
18
(
2015
)
3
,
pp. 407-420
Persistent link: https://www.econbiz.de/10011381876
Saved in:
5
Exploring sport brand double jeopardy : the link between team market share and attitudinal loyalty
Doyle, Jason P.
;
Filo, Kevin
;
McDonald, Heath
;
Funk, …
- In:
Sport management review
16
(
2013
)
3
,
pp. 285-297
Persistent link: https://www.econbiz.de/10009787479
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