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~subject:"Brand attitude"
~subject:"E-commerce"
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Search: subject_exact:"Markenloyalität"
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Brand attitude
E-commerce
Brand loyalty
819
Markentreue
819
Konsumentenverhalten
584
Consumer behaviour
583
Brand management
553
Markenführung
553
Beziehungsmarketing
528
Relationship marketing
527
Brand image
409
Markenimage
409
Markenartikel
399
Brand
398
brand loyalty
152
Customer satisfaction
150
Kundenzufriedenheit
150
Social Web
147
Social web
147
Internet marketing
118
Online-Marketing
118
Confidence
85
Vertrauen
85
Emotion
61
Kundenbindung
56
Customer retention
52
Customer integration
42
Kundenintegration
42
Personality psychology
38
Persönlichkeitspsychologie
38
USA
33
Dienstleistungsqualität
31
Service quality
31
United States
31
Viral marketing
30
Virales Marketing
30
brand trust
30
Deutschland
29
Hotel industry
29
Hotellerie
29
Marketing management
28
Structural equation model
28
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10
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2
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12
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1
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12
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12
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English
12
German
1
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Civelek, Mustafa Emre
2
Ertemel, Adnan Veysel Veysel
2
Esmaeilpour, Fariba
2
Abbes, Intissar
1
Abdolvand, Mohammad Ali
1
Arroyo-Cañada, Francisco-Javier
1
Cyr, Dianne J.
1
Dang Ha Anh Le
1
Dash, Satyabhusan
1
Deale, Cynthia S.
1
Dinh Toan Nguyen
1
Hallem, Yousra
1
Han, Heesup
1
Huber, Frank
1
Joseph, Joshy
1
Kim, Jinkyung Jenny
1
Lee, Jaeyong
1
Lee, Jin-soo
1
Lee, Seung Hyun
1
Linh Giang Truong
1
Mathew, Shawn
1
Meyer, Frederik
1
Mishra, Abhishek
1
Ngan Giang Truong
1
Oh, Ah-Hyun
1
Park, Hye-Yoon
1
Sanchez Torres, Javier A.
1
Sethi, Amit Rakesh
1
Sivakumaran, Bharadhwaj
1
Stickdorn, Ute
1
Taga, Nadia
1
Viet Vinh Vu
1
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Asia Pacific journal of marketing and logistics
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
Journal of fashion marketing and management
2
International journal of contemporary hospitality management
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Journal of revenue and pricing management
1
Reihe: Marketing : MAR
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
13
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1
Analyzing the effect of one-stop shopping on purchase intention in-commerce
Ertemel, Adnan Veysel Veysel
;
Civelek, Mustafa Emre
- In:
International journal of information systems in the …
14
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014291808
Saved in:
2
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
3
The effect of Generation Z's perceptions of brand activism on brand loyalty : evidence from Vietnam
Dinh Toan Nguyen
;
Dang Ha Anh Le
;
Linh Giang Truong
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1494-1512
Persistent link: https://www.econbiz.de/10014286065
Saved in:
4
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
5
The effect of airline's professional models on brand loyalty : focusing on mediating effect of brand attitude
Oh, Ah-Hyun
;
Park, Hye-Yoon
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
5
,
pp. 155-166
Persistent link: https://www.econbiz.de/10012667655
Saved in:
6
Does it pay to book direct? : customers’ perceptions of online channel distributors, price, and loyalty membership on brand dimensions
Lee, Seung Hyun
;
Deale, Cynthia S.
;
Lee, Jaeyong
- In:
Journal of revenue and pricing management
21
(
2022
)
6
,
pp. 657-667
Persistent link: https://www.econbiz.de/10013463859
Saved in:
7
Analyzing the effect of one-stop shopping on purchase intention in e-commerce
Ertemel, Adnan Veysel Veysel
;
Civelek, Mustafa Emre
- In:
International journal of information systems in the …
14
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014311596
Saved in:
8
Second-hand shopping and brand loyalty : the role of online collaborative redistribution platforms
Abbes, Intissar
;
Hallem, Yousra
;
Taga, Nadia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132170
Saved in:
9
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
10
Building brand loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
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