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~subject:"Brand image"
~subject:"Produktinformation"
~subject:"Viral marketing"
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Search: subject_exact:"Technische Information"
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Brand image
Produktinformation
Viral marketing
Product information
849
Consumer behaviour
507
Konsumentenverhalten
507
Online retailing
119
Online-Handel
119
Product labelling
110
Warenkennzeichnung
110
Virales Marketing
99
Information behaviour
93
Informationsverhalten
93
Theorie
93
Theory
93
Internet marketing
87
Online-Marketing
87
Lebensmittel
86
Food
83
USA
82
United States
82
Product quality
75
Produktqualität
75
Eating habit
57
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57
Electronic Commerce
46
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45
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45
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45
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45
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45
Deutschland
43
Consumer protection
42
Germany
41
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41
Social web
41
Ernährung
40
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40
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40
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38
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245
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90
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57
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57
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54
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39
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13
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755
German
91
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4
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Burton, Scot
13
Jin, Ginger Zhe
9
Groenen, Patrick J. F.
8
Grunert, Klaus G.
8
Howlett, Elizabeth
8
Kagie, Martijn
8
Shavell, Steven
7
Chesnes, Matthew
6
Gabaix, Xavier
6
Hitt, Lorin M.
6
Berry, Christopher
5
Cawley, John H.
5
Daysal, N. Meltem
5
Kees, Jeremy
5
Newell, Richard G.
5
Orsini, Chiara
5
Viswanathan, Madhu
5
Wezel, Michiel van
5
Xiao, Mo
5
Fraser, Iain M.
4
Ishihara, Masakazu
4
Li, Xinxin
4
Newman, Christopher L.
4
Polinsky, Alan Mitchell
4
Susskind, Alex
4
Waldfogel, Joel
4
Willage, Barton
4
Andrews, J. Craig
3
Balcombe, Kelvin G.
3
Boztuğ, Yasemin
3
Briers, Barbara
3
Chandon, Pierre
3
Chatterjee, Chirantan
3
Cui, Geng
3
Elste, Rainer
3
Forsythe, Sandra
3
Granlund, David
3
Guo, Liang
3
Hagen, Kornelia
3
Heiman, Amir
3
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National Bureau of Economic Research
9
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2
Universität Stuttgart
2
Berliner Wissenschafts-Verlag
1
Consumer Research Institute, inc.
1
Deutsches Institut für Normung
1
Eidgenössisches Büro für Konsumentenfragen
1
Eric Cuvillier <Firma>
1
European Centre of Tort and Insurance Law
1
European Society for Agricultural and Food Ethics
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Europäische Kommission / Generaldirektion Gesundheit und Lebensmittelsicherheit / Directorate B - Health Systems, Medical Products and Innovation / Unit B5 - Medicines: Policy, Authorisation and Monitoring
1
Europäische Kommission / Generaldirektion Maritime Angelegenheiten und Fischerei
1
FernUniversität in Hagen
1
Frankreich / Section de l'Environnement
1
IGI Global
1
Kanada / Government
1
Organisation for Economic Co-operation and Development
1
Technische Universität Hamburg
1
Universität Kaiserslautern
1
Universität St. Gallen
1
Universität Stuttgart / Institut für Arbeitswissenschaft und Technologiemanagement
1
Verlag Dr. Kovač
1
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
1
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Published in...
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Journal of business research : JBR
24
Psychology & marketing
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Journal of consumer behaviour : an international research review
13
Food policy : economics planning and politics of food and agriculture
12
Information systems research : ISR
12
International journal of consumer studies
12
Working paper / National Bureau of Economic Research, Inc.
11
Journal of marketing research : JMR
10
Journal of retailing and consumer services
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of food products marketing
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
NBER working paper series
9
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
NBER Working Paper
8
International journal of hospitality management
7
Journal of institutional and theoretical economics : JITE
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Marketing letters : a journal of research in marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of internet commerce
6
Journal of marketing communications
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
ERIM report series research in management
5
German journal of agricultural economics : GJAE
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of marketing management : MM
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
The international review of retail, distribution and consumer research
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
4
European journal of marketing : EJM
4
Information systems for economics in transition : papers presented at the International Conference ISET-IC, March 4 - 7, 1996, Ghaziabad, India
4
International journal of electronic commerce : IJEC
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
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ECONIS (ZBW)
849
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41
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41
How consumer and provider responses to nutritional labelling interact : an online shopping experiment with implications for policy
Robertson, Deirdre A.
;
Andersson, Ylva
;
Lunn, Pete
- In:
Food policy : economics planning and politics of food …
121
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014489034
Saved in:
42
The challenge of a prominent position : decomposing shopping goals in sponsored search advertising
Huang, Qing
;
Shao, Bingjia
;
Li, Xiaoling
;
He, Tao
;
Liu, …
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 115-132
Persistent link: https://www.econbiz.de/10014233771
Saved in:
43
The effect of information nudges on online purchases of meat alternatives
Segovia, Michelle S.
;
Yu, No-Ya
;
Van Loo, Ellen J.
- In:
Applied economic perspectives and policy
45
(
2023
)
1
,
pp. 106-127
Persistent link: https://www.econbiz.de/10014240068
Saved in:
44
Listing product benefits on an extra affixed label : effects on claim credibility and product evaluation
Ku, Hsuan-Hsuan
;
Chen, Pei-Ting
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 454-471
Persistent link: https://www.econbiz.de/10014229061
Saved in:
45
Dynamics of demand-side and supply-side responses to front-of-pack nutrition labels : a narrative review
De Marchi, Elisa
;
Cavaliere, Alessia
;
Pucillo, Flavia
; …
- In:
European review of agricultural economics
50
(
2023
)
2
,
pp. 201-231
Persistent link: https://www.econbiz.de/10014313250
Saved in:
46
Distributions distract : how distributions on attribute filters and other tools affect consumer judgments
Davis, Derick F.
- In:
Journal of consumer research : JCR ; an …
49
(
2023
)
6
,
pp. 1074-1094
Persistent link: https://www.econbiz.de/10014314329
Saved in:
47
"If you loved our product" : do conditional review requests harm retailer loyalty?
Koukova, Nevena T.
;
Wang, Rebecca Jen-Hui
;
Isaac, Mathew S.
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 85-101
Persistent link: https://www.econbiz.de/10014283363
Saved in:
48
Meaning or importance? : E-commerce consumers interest in product features presented in online offerings : the role of self-relevance and information processing
Trzebiński, Wojciech
;
Marciniak, Beata
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 224-243
Persistent link: https://www.econbiz.de/10014288100
Saved in:
49
Information multidimensionality in online customer reviews
Wang, Fang
;
Du, Zhao
;
Wang, Shan
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014288105
Saved in:
50
Exploration of the applicability of the front-of-package nutrition label to advertising in comparison with the label on the product package
Shin, Sumin
;
Park, SangHee
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 413-430
Persistent link: https://www.econbiz.de/10014276004
Saved in:
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