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~subject:"Brand image"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Festschrift"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Service quality
Social web
Consumer behaviour
50,189
Konsumentenverhalten
50,159
Relationship marketing
6,889
Beziehungsmarketing
6,888
Brand management
5,875
Markenführung
5,875
Markenimage
5,454
Customer satisfaction
4,652
Kundenzufriedenheit
4,651
Online retailing
4,086
Online-Handel
4,086
Dienstleistungsqualität
3,678
Social Web
3,658
Theory
3,601
Theorie
3,595
Internet marketing
3,555
Online-Marketing
3,552
Brand
3,221
Markenartikel
3,171
USA
2,970
United States
2,962
Einzelhandel
2,950
Retail trade
2,948
Advertising effects
2,737
Werbewirkung
2,737
Emotion
2,585
E-commerce
2,525
Electronic Commerce
2,511
Viral marketing
2,276
Virales Marketing
2,276
Experiment
2,221
Advertising
2,133
Werbung
2,107
Confidence
1,972
Vertrauen
1,971
Preismanagement
1,668
Pricing strategy
1,668
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7,371
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1,203
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11,843
Book / Working Paper
22
Journal
2
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Amtsdruckschrift
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11,858
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575
Book section
575
Graue Literatur
268
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268
Hochschulschrift
226
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195
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195
Thesis
146
Conference paper
111
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111
research-article
90
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67
Sammelwerk
67
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48
Reprint
39
Case study
29
Fallstudie
29
Konferenzschrift
23
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22
Sammlung
22
Bibliografie enthalten
13
Bibliography included
13
conceptual-paper
11
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7
review-article
4
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11,822
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42
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1
French
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Han, Heesup
50
Loureiro, Sandra Maria Correia
33
Mattila, Anna S.
28
Diamantopoulos, Adamantios
27
Hollebeek, Linda D.
26
Phau, Ian
26
Filieri, Raffaele
25
Prentice, Catherine
24
Jang, Soocheong
23
Bang, Nguyen
22
Sreejesh, S.
22
Dwivedi, Yogesh Kumar
21
Japutra, Arnold
20
Veloutsou, Cleopatra
20
Bilgihan, Anil
19
Melewar, T. C.
19
Paul, Justin
19
Sarkar, Abhigyan
19
Guzman, Francisco
18
Hyun, Sunghyup Sean
18
Park, Jungkun
18
Balaji, M. S.
17
Ekinci, Yuksel
17
Flavián Blanco, Carlos
17
Ko, Eunju
17
Quach, Sara
17
Wong, IpKin Anthony
17
Johnson, Lester W.
16
Line, Nathaniel D.
16
Rather, Raouf Ahmad
16
Vrontis, Demetris
16
Gursoy, Dogan
15
Hanks, Lydia
15
Law, Chun Hung Roberts
15
Lee, Seonjeong
15
Pelsmacker, Patrick de
15
Ahn, Jiseon
14
Casaló, Luis V.
14
Das, Gopal
14
Eisingerich, Andreas B
14
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Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
GfK Belgium <Körperschaft>
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Springer Fachmedien Wiesbaden
1
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Published in...
All
Journal of business research : JBR
635
Journal of retailing and consumer services
570
International journal of hospitality management
268
The journal of product & brand management
265
The journal of brand management : an international journal
233
Psychology & marketing
159
Asia Pacific journal of marketing and logistics
134
The journal of services marketing
128
Journal of travel and tourism marketing
127
Journal of marketing communications
116
International journal of contemporary hospitality management
114
Cogent business & management
113
Journal of hospitality marketing & management
113
International journal of internet marketing and advertising : IJIMA
112
European journal of marketing : EJM
106
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
96
Journal of international consumer marketing
95
International journal of consumer studies
93
Journal of strategic marketing
92
The service industries journal
87
Journal of the Academy of Marketing Science
84
Marketing intelligence & planning
84
Technological forecasting & social change : an international journal
84
Journal of marketing
83
Journal of promotion management : innovations in planning and applied research
80
Tourism management : research, policies, practice
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of global marketing
77
Services marketing quarterly
77
The journal of consumer marketing
77
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
International journal of advertising : the review of marketing communications
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
International journal of electronic marketing and retailing : IJEMR
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of internet commerce
68
Journal of marketing management : MM
67
Journal of fashion marketing and management
66
Journal of Islamic marketing
65
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ECONIS (ZBW)
11,867
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11,531
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11531
The impact of customer education on customer participation, functional service quality and trust in restaurant services
Yin, Cheng-yue
;
Yang, Xue
- In:
International journal of services, economics and management
1
(
2007/09
)
3
,
pp. 233-249
Persistent link: https://www.econbiz.de/10003837086
Saved in:
11532
The development of Chinese brands for the global market
He, Ping
;
Omar, Ogenyi
- In:
The journal of retail marketing management research : JRMMR
2
(
2009/10
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003838084
Saved in:
11533
Are consumers what they consume? : linking lifestyle segmentation to product attributes ; an exploratory study of the Chinese mobile phone market
Zhu, Hengyuan
;
Wang, Qing
;
Yan, Ligang
;
Wu, Guisheng
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 295-314
Persistent link: https://www.econbiz.de/10003838534
Saved in:
11534
The effects of regulatory focus on service recovery programs
Wu, Couchen
;
Weng, Ying-chieh
- In:
Journal of international marketing and marketing research
34
(
2009
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10003804962
Saved in:
11535
Does brand social power mean market might? : exploring the influence of brand social power on brand evaluations
Crosno, Jody L.
;
Freling, Traci H.
;
Skinner, Steven J.
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 91-121
Persistent link: https://www.econbiz.de/10003812255
Saved in:
11536
Factors affecting the acquisition and transfer of novel attribute relationships to new product categories
Shapiro, Stewart
;
Spence, Mark T.
;
Gregan-Paxton, Jennifer
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 122-144
Persistent link: https://www.econbiz.de/10003812262
Saved in:
11537
Package design as a communications vehicle in cross-cultural values shopping
Limon, Yonca
;
Kahle, Lynn R.
;
Orth, Ulrich R.
- In:
Journal of international marketing
17
(
2009
)
1
,
pp. 30-57
Persistent link: https://www.econbiz.de/10003859516
Saved in:
11538
Scale-dependent automatic shifts in brand evaluation standards
Dimofte, Claudiu V.
;
Johansson, Johny K.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
2
,
pp. 158-170
Persistent link: https://www.econbiz.de/10003860494
Saved in:
11539
Position-based beliefs : the center-stage effect
Valenzuela, Ana
;
Raghubir, Priya
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
2
,
pp. 185-196
Persistent link: https://www.econbiz.de/10003860496
Saved in:
11540
Effects of comparative advertising format on consumer responses : the moderating effects of brand image and attribute relevance
Yagci, Mehmet I.
;
Biswas, Abhijit
;
Dutta, Sujay
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 768-774
Persistent link: https://www.econbiz.de/10003861041
Saved in:
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