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~subject:"Brand image"
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Brand image
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Mosca, Joseph B.
2
Rizkallah, Elias G.
2
Rocereto, Joseph F.
2
Ainscough, Thomas L.
1
Auruskeviciene, Vilte
1
Gum, John R.
1
Lee, Kelvin
1
Martin, Gillian Coote
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Miller, Chip E.
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Miller, Heather
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Reardon, James
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Salciuviene, Laura
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Journal of business & economics research
8
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ECONIS (ZBW)
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1
The importance of customer equity and branding : a research note
Martin, Gillian Coote
- In:
Journal of business & economics research
13
(
2015
)
3
,
pp. 153-154
Persistent link: https://www.econbiz.de/10011372847
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2
National versus private-label brands : dynamics, conceptual framework, and empirical perspective
Rizkallah, Elias G.
;
Miller, Heather
- In:
Journal of business & economics research
13
(
2015
)
2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10011288766
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3
The differential roles of product brand image and store brand image in retail loyalty : a self-concept image congruity perspective
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
2
,
pp. 77-95
Persistent link: https://www.econbiz.de/10009507084
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4
Community as a brand : an exploratory investigation
Wright-Isak, Christine
- In:
Journal of business & economics research
10
(
2012
)
3
,
pp. 131-142
Persistent link: https://www.econbiz.de/10009522356
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5
Brand-consumer relationship and corporate social responsibility : myth or reality & do consumers really care?
Rizkallah, Elias G.
- In:
Journal of business & economics research
10
(
2012
)
6
,
pp. 333-343
Persistent link: https://www.econbiz.de/10009567451
Saved in:
6
Self-concept, gender, and product type : an investigation of brand loyalty
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10009500638
Saved in:
7
Consumer rental car choice : price, agent, and brand effects
Ainscough, Thomas L.
;
Trocchia, Philip J.
;
Gum, John R.
- In:
Journal of business & economics research
7
(
2009
)
7
,
pp. 39-47
Persistent link: https://www.econbiz.de/10003869843
Saved in:
8
Need for cognition as a moderator of affective and cognitive elements in online attitude toward the brand formation
Miller, Chip E.
;
Reardon, James
;
Salciuviene, Laura
; …
- In:
Journal of business & economics research
7
(
2009
)
12
,
pp. 65-72
Persistent link: https://www.econbiz.de/10003945759
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