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~subject:"Brand image"
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Search: subject:"Personality"
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Subject
All
Brand image
Persönlichkeitspsychologie
12,286
Personality psychology
12,185
Markenimage
10,534
Consumer behaviour
8,010
Konsumentenverhalten
8,010
Brand management
6,925
Markenführung
6,923
Brand
3,250
Markenartikel
3,213
Führungspersönlichkeit
2,740
Leadership personality
2,739
Führungsstil
2,438
Leadership style
2,428
Beziehungsmarketing
2,032
Relationship marketing
2,032
Managers
1,687
Führungskräfte
1,676
Personality trait
1,472
Persönlichkeitsmerkmal
1,465
Entrepreneurship
1,464
Entrepreneurship approach
1,400
USA
1,280
United States
1,268
Unternehmensgründung
1,263
Deutschland
1,250
Business start-up
1,249
Emotion
1,233
Social Web
1,222
Social web
1,222
Germany
1,209
Theorie
1,102
Theory
1,100
Kognition
1,062
Cognition
1,053
Advertising effects
1,047
Werbewirkung
1,046
Unternehmenskultur
999
Corporate culture
990
Experiment
980
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Online availability
All
Undetermined
4,639
Free
1,588
Type of publication
All
Article
8,688
Book / Working Paper
1,835
Journal
3
Type of publication (narrower categories)
All
Article in journal
7,843
Aufsatz in Zeitschrift
7,843
Aufsatz im Buch
807
Book section
807
Graue Literatur
287
Non-commercial literature
287
Hochschulschrift
285
Arbeitspapier
213
Working Paper
213
Thesis
208
Case study
101
Fallstudie
101
Collection of articles of several authors
67
Conference paper
67
Konferenzbeitrag
67
Sammelwerk
67
Reprint
53
Aufsatzsammlung
38
Konferenzschrift
14
Bibliografie enthalten
13
Bibliography included
13
Collection of articles written by one author
13
Sammlung
13
Handbook
8
Handbuch
8
Lehrbuch
7
Conference proceedings
5
Fallstudiensammlung
5
Systematic review
5
Übersichtsarbeit
5
Guidebook
4
Interview
4
Mikroform
4
Ratgeber
4
Bibliografie
3
Textbook
3
Umfrage
3
Accompanied by computer file
2
Elektronischer Datenträger
2
Elektronischer Datenträger als Beilage
2
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English
9,674
German
826
French
19
Polish
9
Italian
5
Russian
2
Valencian
1
Spanish
1
Serbian
1
Swedish
1
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Author
All
Burmann, Christoph
71
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
29
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
Huber, Frank
24
Sattler, Henrik
24
De Chernatony, Leslie
22
Gierl, Heribert
22
Guzman, Francisco
22
Romaniuk, Jenni
22
Bauer, Hans H.
21
Usman, Osly
21
Foroudi, Pantea
20
Han, Heesup
20
Japutra, Arnold
19
Baumgarth, Carsten
18
Fetscherin, Marc
18
Sarkar, Abhigyan
18
Christodoulides, George
17
King, Ceridwyn
17
Wiedmann, Klaus-Peter
17
Ekinci, Yuksel
16
Gupta, Suraksha
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Bruhn, Manfred
15
Gil Saura, Irene
15
Khan, Imran
15
Park, C. Whan
15
Pelsmacker, Patrick de
15
Veloutsou, Cleopatra
15
Völckner, Franziska
15
Wong, IpKin Anthony
15
Kumar, Vikas
14
Paul, Justin
14
Sarkar, Juhi Gahlot
14
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Institution
All
Springer Fachmedien Wiesbaden
27
NetLibrary, Inc
4
Friedrich-Schiller-Universität Jena
3
IGI Global
3
Books on Demand GmbH <Norderstedt>
2
Centre d'Observation Economique
2
Christian-Albrechts-Universität zu Kiel
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
Haufe-Lexware GmbH & Co. KG
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
Universität Mannheim
2
American Marketing Association
1
Arbeitskreis Sportökonomie
1
Brandsboard e.V.
1
Business Information Centre <Toronto>
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Communiquer autrement, le vin dans l'imaginaire <Veranstaltung> <2015, Ferrals-les-Corbières>
1
Credit Suisse Group AG
1
EBS Business School
1
Eidgenössisches Institut für Geistiges Eigentum
1
Erich-Schmidt-Verlag <Berlin>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European University Institute
1
European University Institute / Department of Economics
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Finansovyj Universitet
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
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Published in...
All
Journal of business research : JBR
474
The journal of brand management : an international journal
335
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
73
The journal of consumer marketing
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of global marketing
63
Journal of marketing management : MM
62
SpringerLink / Bücher
62
Marketing letters : a journal of research in marketing
61
Journal of marketing
60
Journal of strategic marketing
59
Cogent business & management
58
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
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Source
All
ECONIS (ZBW)
10,526
Showing
11
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20
of
10,526
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11
Maneuvering angry consumers toward brand forgiveness and repatronage : the moderating role of
personality
and recovery strategies
Najam, Faryal
;
Azar, Sana
- In:
The Lahore journal of business
10
(
2022
)
2
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014280602
Saved in:
12
A study on cryptocurrency investors’ purchase intentions : revisiting the brand
personality
theory
Chittineni, Jyothi
- In:
International journal of economics and financial issues …
12
(
2022
)
4
,
pp. 28-33
Persistent link: https://www.econbiz.de/10013348321
Saved in:
13
Impact of self-esteem and self-gifting on masstige purchase intentions
Khan, Mumtaz Muhammad
;
Ishaq, Muhammad Ishtiaq
;
Iqbal, …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465970
Saved in:
14
Is this really me? : investigating brand
personality
self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
15
Brand
personality
measurement with the Neo-Jungian Archetypes framework
Burmann, Christoph
;
Varvier, Jean-Louis
-
2022
Persistent link: https://www.econbiz.de/10012802130
Saved in:
16
Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Raimondo, Maria Antonietta
;
Cardamone, Ernesto
;
Miceli, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133
Saved in:
17
The role of personal branding in entrepreneurship education
Männikus, Grete
;
Kuura, Arvi
- In:
Piccola impresa : rivista internazionale di studi e ricerche
(
2022
)
1
,
pp. 18-36
Persistent link: https://www.econbiz.de/10013459568
Saved in:
18
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
19
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
20
Addressing the inherent ethereality and mutability of organisational identity and image : a Bakhtinian response
Goby, Valerie Priscilla
;
Karimova, Gulnara Z.
- In:
International journal of organizational analysis
32
(
2024
)
2
,
pp. 286-298
Persistent link: https://www.econbiz.de/10014493820
Saved in:
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