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~subject:"Brand image"
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Brand image
Consumer behaviour
6
Brand management
5
Designation of origin
5
Herkunftsbezeichnung
5
Konsumentenverhalten
5
Markenführung
5
Markenimage
5
Brand
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Brand origin recognition accuracy
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Markenartikel
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Rules of origin
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Ursprungsregeln
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Country of origin
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Indonesia
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Brand origin
2
Foreign brands
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Global branding
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Indonesien
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Laptop
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brand origin recognition accuracy
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ArUco fiducial markers
1
BORA (brand origin recognition accuracy)
1
Brand evaluation
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Cognition
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Country image
1
Country of association
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Facial Image Quality
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Global marketing
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Hierarchical linear modelling
1
Intelligent Adaptive System
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International marketing
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Internationales Marketing
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Kognition
1
Linear Regression Model
1
Quality Index
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Recognition Accuracy
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Stereotype Content Model
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augmented reality
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Tjiptono, Fandy
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Andrianombonana, Haja Tiana Rakotondrainibe
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Arli, Denni
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Dewi Retno Rosari, Theresia Sri
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Dholakia, Ruby R.
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Duan, Jingyi
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Laroche, Michel
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Magnusson, Peter
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Sambath, Alice
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Journal of promotion management : JPM
2
Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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1
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
2
The COO construct : methodological and related issues in a globalized world
Dholakia, Ruby R.
;
Zhao, Miao
;
Duan, Jingyi
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012201059
Saved in:
3
Understanding cosmopolitanism and brand origin
recognition
accuracy
: the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
4
Examining brand origin
recognition
accuracy
in Indonesia
Tjiptono, Fandy
;
Andrianombonana, Haja Tiana Rakotondrainibe
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 878-897
Persistent link: https://www.econbiz.de/10011616850
Saved in:
5
Assessing brand origin
recognition
accuracy
and its antecedents in a developing country
Tjiptono, Fandy
;
Arli, Denni
;
Dewi Retno Rosari, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011433590
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