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~subject:"Brand loyalty"
~subject:"Brand"
~subject:"Marketing management"
~subject:"Pricing strategy"
~subject:"Spain"
~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"González-Benito, Óscar"
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Brand loyalty
Brand
Marketing management
Pricing strategy
Spain
Consumer behaviour
17
Konsumentenverhalten
17
Store brand
10
Einzelhandel
9
Handelsmarke
9
Retail trade
9
Spanien
7
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6
Unternehmenserfolg
6
Beziehungsmarketing
5
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5
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5
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5
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4
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4
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3
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3
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3
Hotel industry
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SME
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Service quality
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business performance
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Aufsatz in Zeitschrift
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18
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2
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English
18
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González-Benito, Óscar
15
Martos-Partal, Mercedes
6
Muñoz-Gallego, Pablo A.
5
González-Benito, Javier
4
Fustinoni-Venturini, Mariana
2
Garrido-Morgado, Álvaro
2
González-Benito, Oscar
2
Nieto-García, Marta
2
Ailawadi, Kusum L.
1
Gonzalez-Benito, Óscar
1
Hernández-Maestro, Rosa M.
1
Loyola-Galván, Zaira I.
1
Ma, Yu
1
Martínez-Ruiz, María Pilar
1
Mollá Descals, Alejandro
1
Santos-Requejo, Libia
1
Valenzuela-Gálvez, E. Sophía
1
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Marketing letters : a journal of research in marketing
2
Business strategy and the environment
1
Decision support systems : DSS ; the international journal
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
European journal of marketing : EJM
1
International journal of hospitality management
1
Journal of business economics and management
1
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Psychology & marketing
1
Small business economics : an entrepreneurship journal
1
The Cornell hospitality quarterly
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
The service industries journal
1
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ECONIS (ZBW)
18
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18
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1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Boost your email marketing campaign! : emojis as visual stimuli to influence customer engagement
Valenzuela-Gálvez, E. Sophía
;
Garrido-Morgado, Álvaro
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014313399
Saved in:
4
The more the merrier? : understanding how travel frequency shapes willingness to pay
Nieto-García, Marta
;
Muñoz-Gallego, Pablo A.
; …
- In:
The Cornell hospitality quarterly
61
(
2020
)
4
,
pp. 401-415
Persistent link: https://www.econbiz.de/10012307846
Saved in:
5
Tourists' willingness to pay for an accommodatio : the effect of eWOM and internal reference price
Nieto-García, Marta
;
Muñoz-Gallego, Pablo A.
; …
- In:
International journal of hospitality management
62
(
2017
),
pp. 67-77
Persistent link: https://www.econbiz.de/10011702650
Saved in:
6
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
7
On the consequences of market orientation across varied environmental dynamism and competitive intensity levels
González-Benito, Óscar
;
González-Benito, Javier
; …
- In:
Journal of small business management : JSBM ; a joint …
52
(
2014
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10010249790
Saved in:
8
Retailers' price positioning and the motivational profiling of store-brand shoppers : the case of Spain
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
Psychology & marketing
31
(
2014
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10010253355
Saved in:
9
Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of business economics and management
15
(
2014
)
5
,
pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
Saved in:
10
Store brand and store loyalty : the moderating role of store brand positioning
Martos-Partal, Mercedes
;
González-Benito, Óscar
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10009305517
Saved in:
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