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~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliography included"
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Brand management
Konsumentenverhalten
Relationship marketing
Marketingtheorie
622
Marketing theory
621
Theorie
171
Theory
171
USA
93
United States
93
Marketing
77
Marketing management
65
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65
History of economic thought
64
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64
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56
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56
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40
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40
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25
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23
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23
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22
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22
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14
Unternehmensgründung
14
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13
Online-Marketing
13
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12
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12
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372
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84
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67
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61
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32
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Bruhn, Manfred
3
Dobscha, Susan
3
Ozanne, Julie L.
3
Tadajewski, Mark
3
Belk, Russell W.
2
Fournier, Susan
2
Foxall, Gordon R.
2
Hadwich, Karsten
2
Herrmann, Andreas
2
Saren, Michael
2
Sherry, John F.
2
Aaker, David A.
1
Aaker, Jennifer
1
Agarwal, James
1
Ahlert, Dieter
1
Albers, Sönke
1
Anand, Sandip
1
Athanasula-Reppa, Anastasia
1
Avery, Jill
1
Backhaus, Klaus
1
Balderjahn, Ingo
1
Banning, Thomas E.
1
Bargh, John A.
1
Baumgarth, Carsten
1
Bettany, Shona
1
Bhattacharya, C. B.
1
Birks, David F.
1
Bode, Matthias
1
Bolton, Ruth N.
1
Bradshaw, Alan
1
Brasel, S. Adam
1
Breazeale, Michael
1
Bunge, Bettina
1
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1
Caridà, Angela
1
Chalip, Laurence Hilmond
1
Chaminda, Dushan Jayawickrama
1
Christensen, Clayton M.
1
Colurcio, Maria
1
Cook, Scott
1
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The impact of theory on representations of the consumer and the marketing organisation
7
The SAGE handbook of marketing theory
6
Critical marketing : issues in contemporary marketing
3
Expanding disciplinary space : on the potential of critical marketing
3
Neue Herausforderungen an das Dienstleistungsmarketing
3
The history of marketing science
3
Brand research : [an outcome of the second International Conference on Brand Management]
2
Major theoretical debates and contemporary issues in marketing theory
2
The marketing book
2
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Brand management ; Vol. 2
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Contemporary thoughts on corporate branding and corporate identity management
1
Critical marketing : defining the field
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Customer Relationship Management : the ultimate guide to efficient use of CRM
1
Developing digital marketing : relationship perspectives
1
Enterprise as an instrument of civilization : an anthropological approach to business administration
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Europäische Hochschulschriften / 5
1
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft: Forschungsberichte aus der Grazer Management-Werkstatt
1
Handbook of qualitative research methods in marketing
1
Handbook of relationship marketing
1
Handbook of research on customer engagement
1
Handbook of research on retailer-consumer relationship development
1
History of marketing thought ; Volume 2
1
History of marketing thought ; Volume 3
1
Innovating in practice : perspectives and experiences
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Internet advertising : theory and research
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Kellogg on marketing
1
Konsum und Verhalten
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Managing event operations
1
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
1
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
1
Marketing
1
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ECONIS (ZBW)
93
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93
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1
Kundenorientierung, Kundenzentrierung und Customer-Dominant Logic : welche Beiträge leisten die Konzepte für die kundenorientierte Unternehmensführung?
Bruhn, Manfred
;
Hadwich, Karsten
;
Saleschus, Maxim
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 109-145)
.
2023
Persistent link: https://www.econbiz.de/10013555049
Saved in:
2
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
3
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
4
The role of consumer engagement in recovering online service failures : an application of service-dominant logic
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Handbook of research on customer engagement
,
(pp. 456-469)
.
2019
Persistent link: https://www.econbiz.de/10013163406
Saved in:
5
Conceptualizing resource integration to advance service innovation
Colurcio, Maria
;
Caridà, Angela
;
Edvardsson, Bo
- In:
Innovating in practice : perspectives and experiences
,
(pp. 237-259)
.
2017
Persistent link: https://www.econbiz.de/10011569973
Saved in:
6
Consumer behaviour
Gabbott, Mark
;
Hogg, Gill
- In:
The marketing book
,
(pp. 151-165)
.
2016
Persistent link: https://www.econbiz.de/10011471643
Saved in:
7
Marketing research
Birks, David F.
- In:
The marketing book
,
(pp. 166-190)
.
2016
Persistent link: https://www.econbiz.de/10011471644
Saved in:
8
Contemplating the futures of branding
Breazeale, Michael
;
Fournier, Susan
;
Avery, Jill
; …
- In:
Strong brands, strong relationships
,
(pp. 395-414)
.
2015
Persistent link: https://www.econbiz.de/10011316647
Saved in:
9
Manifestation of ethical consumption behaviour through five precepts of buddhism
Ratnayake, Nilanthi
;
Chaminda, Dushan Jayawickrama
- In:
Technological solutions for sustainable business …
,
(pp. 83-104)
.
2015
Persistent link: https://www.econbiz.de/10011317739
Saved in:
10
Ethische Dimensionen von Marketingtheorien : das Beispiel von Transaktionen und Beziehungen
Haase, Michaela
-
2015
Persistent link: https://www.econbiz.de/10010482890
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