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~subject:"Brand management"
~subject:"Markenführung"
~type:"article"
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Brand management
Markenführung
Relationship marketing
883
Beziehungsmarketing
879
Consumer behaviour
704
Konsumentenverhalten
701
Customer satisfaction
647
Kundenzufriedenheit
622
Kundenbindung
549
Customer retention
545
Service quality
439
customer loyalty
431
Dienstleistungsqualität
430
Customer loyalty
394
customer satisfaction
164
Customer Loyalty
95
Confidence
92
Vertrauen
91
service quality
86
Einzelhandel
85
Retail trade
85
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81
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81
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74
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72
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Journal of retailing and consumer services
7
Journal of business research : JBR
4
International journal of hospitality management
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing analytics : JMA
3
The journal of product & brand management
3
Cogent business & management
2
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
International journal of contemporary hospitality management
2
International journal of economic research
2
Inventi impact: retailing & consumer services
2
Journal of Indian business research
2
Journal of international economic review
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Strong brands, strong relationships
2
The journal of brand management : an international journal
2
Administrative Sciences : open access journal
1
Advances in mergers and acquisitions
1
Arab economic and business journal
1
Asia Pacific journal of marketing and logistics
1
Baltic journal of management : BJM
1
Brand management in emerging markets : theories and practice
1
Brands : interdisciplinary perspectives
1
Business horizons
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
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Economic and business review : EBR
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Entrepreneurial business and economics review : EBER
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European journal of international management : EJIM
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European journal of marketing
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European research studies
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Information systems research : ISR
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International business review : the official journal of the European International Business Academy
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International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
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International journal of business and economics
1
International journal of financial engineering
1
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41
Influences of place attachment and social media affordances on online brand community continuance
Wang, Kai
;
Tai, Jeffrey C. F.
;
Chang, Hsin-Lu
- In:
Information systems and e-business management : ISeB
19
(
2021
)
2
,
pp. 459-493
Persistent link: https://www.econbiz.de/10012616927
Saved in:
42
Does brand love matter to casual restaurants? : a multi-group path analysis
Shen, Ye
;
Huang, Shuyue
;
Choi, Hwansuk Chris
;
Morrison, …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
Saved in:
43
Relational dynamics between customer engagement, brand experience, and customer loyalty : an empirical investigation
Rasool, Aaleya
;
Shah, Farooq Ahmad
;
Tanveer, Muhammad
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 273-292
Persistent link: https://www.econbiz.de/10012549662
Saved in:
44
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
45
Role of MNCs in changing preferences for food consumption in Russia under import substitution
Chernova, Veronica Yu.
;
Starostin, Vasily S.
; …
- In:
European research studies
20
(
2017
)
4B
,
pp. 158-166
Persistent link: https://www.econbiz.de/10012219571
Saved in:
46
The relationship between brand experience, brand personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
47
Brand value with reference to Maruti Service Masters, Chennai
Krishnakumar, T.
;
Ambuli, V.
;
Tharik, Mohamed
- In:
Journal of international economic review
10
(
2017
)
2
,
pp. 187-195
Persistent link: https://www.econbiz.de/10011924271
Saved in:
48
How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust
Nadeem, Waqar
;
Khani, Amir H.
;
Schultz, Carsten D.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012269062
Saved in:
49
Experiential brand loyalty: towards an extended conceptualisation of consumer allegiance to brands
Obiegbu, Chinedu James
;
Larsen, Gretchen
;
Ellis, Nick
- In:
Marketing theory
20
(
2020
)
3
,
pp. 251-271
Persistent link: https://www.econbiz.de/10012271426
Saved in:
50
Dealer loyalty and brand loyalty : united or divided?
Holmes, Gary R.
;
Pettijohn, Charles E.
;
Mitra, Subhro
- In:
Journal of marketing channels : distribution systems, …
26
(
2020
)
4
,
pp. 263-275
Persistent link: https://www.econbiz.de/10012385203
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