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~subject:"Brand management"
~subject:"Relationship marketing"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Graue Literatur"
~type_genre:"Textbook"
~type_genre:"Thesis"
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Search: subject:"B-to-B-Marketing"
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Brand management
Relationship marketing
Theorie
B-to-B-Marketing
2,837
Business-to-business marketing
2,837
Lieferantenmanagement
1,325
Supplier relationship management
1,325
Beziehungsmarketing
682
Marketingmanagement
367
Marketing management
361
Electronic Commerce
296
E-commerce
294
Theory
282
Deutschland
255
Germany
252
Markenführung
234
Salespeople
232
Verkaufspersonal
232
Selling
227
Verkauf
227
Consumer behaviour
182
Konsumentenverhalten
182
B2B
166
Business network
166
Unternehmensnetzwerk
166
Business-to-Business-Marketing
162
Social Web
162
Social web
162
Value creation
148
Betriebliche Wertschöpfung
147
Customer satisfaction
144
Kundenzufriedenheit
144
Bundling strategy
134
Customer value
134
Kundenwert
134
Leistungsbündel
134
Online-Marketing
129
Internet marketing
126
Marketing
126
Brand image
120
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Undetermined
429
Free
60
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Article
861
Book / Working Paper
232
Type of publication (narrower categories)
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Article in journal
Aufsatz im Buch
Graue Literatur
Textbook
Thesis
Aufsatz in Zeitschrift
731
Hochschulschrift
196
Book section
134
Bibliografie enthalten
77
Bibliography included
77
Non-commercial literature
64
Case study
33
Collection of articles of several authors
33
Fallstudie
33
Sammelwerk
33
Aufsatzsammlung
24
Arbeitspapier
22
Working Paper
22
Lehrbuch
18
Conference paper
10
Konferenzbeitrag
10
Guidebook
5
Handbook
5
Handbuch
5
Konferenzschrift
5
Ratgeber
5
Festschrift
4
Systematic review
4
Übersichtsarbeit
4
Collection of articles written by one author
2
Conference proceedings
2
Reprint
2
Sammlung
2
Bibliografie
1
Fallstudiensammlung
1
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1
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1
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Language
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English
790
German
301
French
1
Swedish
1
Author
All
Kleinaltenkamp, Michael
18
Backhaus, Klaus
12
Svensson, Göran
11
Homburg, Christian
9
Kowalkowski, Christian
9
Baumgarth, Carsten
7
Christodoulides, George
7
Keränen, Joona
7
Kumar, V.
7
Terho, Harri
7
Casidy, Riza
6
Naudé, Peter
6
Andersen, Poul Houman
5
Binckebanck, Lars
5
Itani, Omar S.
5
Ivens, Björn Sven
5
Krafft, Manfred
5
Nyadzayo, Munyaradzi W.
5
Plinke, Wulff
5
Sarkar, Soumya
5
Schwepker, Charles H. <Jr.>
5
Brown, Brian P.
4
Burmann, Christoph
4
Burton, Jamie
4
Bush, Alan J.
4
Gil Saura, Irene
4
Good, Megan C.
4
Grewal, Dhruv
4
Jalkala, Anne
4
La Rocca, Antonella
4
Mohan, Mayoor
4
Raddats, Chris
4
Rodriguez, Michael
4
Schmitz, Christian
4
Ulaga, Wolfgang
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Agnihotri, Raj
3
Akrout, Houcine
3
Albers, Sönke
3
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Institution
All
Fördergesellschaft Marketing an der Universität Augsburg
1
Institut für Markt- und Distributionsforschung <Köln>
1
Logos Verlag Berlin
1
Ruhr-Universität Bochum
1
Springer Fachmedien Wiesbaden
1
Technische Universität Dresden
1
Verein Deutscher Ingenieure
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
208
The journal of business & industrial marketing
97
Journal of business research : JBR
42
Journal of business-to-business marketing
41
Gabler Edition Wissenschaft
20
Journal of marketing
12
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Europäische Hochschulschriften / 5
11
Journal of the Academy of Marketing Science
11
Gabler Edition Wissenschaft / Business-to-Business-Marketing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of personal selling & sales management : JPSSM
9
Journal of customer behaviour
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Entwicklungen des Investitionsgütermarketing
6
European journal of marketing : EJM
6
Management decision : MD
6
Journal of strategic marketing
5
Marketing intelligence & planning
5
The journal of product & brand management
5
The journal of services marketing
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Cogent business & management
4
DUV / Wirtschaftswissenschaft
4
European journal of marketing
4
Gabler-Edition Wissenschaft
4
International journal of business environment : IJBE
4
International journal of procurement management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of personal selling & sales management
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
4
Neue betriebswirtschaftliche Forschung : Nbf
4
Schriften zum innovativen Marketing
4
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
4
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Berichte aus der Betriebswirtschaft
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
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Source
All
ECONIS (ZBW)
1,093
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1
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10
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Fintech failure : examining B2B and B2C solutions for two-sided platform adoption
Kankanhalli, Shreya
;
Anderson, Stephen J.
;
Iacovone, …
-
2024
Persistent link: https://www.econbiz.de/10014505981
Saved in:
3
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
4
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
5
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
6
Understanding B2B customer journeys for complex digital services : the case of cloud computing
Terpoorten, Claas
;
Klein, Jan F.
;
Merfeld, Katrin
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 178-192
Persistent link: https://www.econbiz.de/10014555749
Saved in:
7
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
8
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
9
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
10
A dynamic, relational approach to B2B customer experience : a customer-centric perspective from a longitudinal investigation
Gounaris, Spiros
;
Almoraish, Ahmed
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014550954
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