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~subject:"Brand management"
~subject:"Strategisches Management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Interview"
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Brand management
Strategisches Management
Corporate reputation
771
Firmenimage
771
Deutschland
148
Germany
148
Public relations
142
Öffentlichkeitsarbeit
142
Markenführung
110
Corporate Social Responsibility
93
Corporate social responsibility
93
Corporate culture
86
Unternehmenskultur
86
Reputation
82
HR marketing
72
Personalmarketing
72
USA
46
United States
46
Social Web
40
Social web
40
Stakeholder
40
Brand image
38
Markenimage
38
Strategic management
37
Theorie
34
Theory
34
Human Resource Management
29
Personalmanagement
29
Risikomanagement
27
Risk management
27
Multinationales Unternehmen
25
Transnational corporation
25
Internal communication
24
Interne Kommunikation
24
Bank
23
Confidence
23
Vertrauen
23
Consumer behaviour
22
Großbritannien
22
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22
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12
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146
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Aufsatz im Buch
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Article in journal
432
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432
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146
Case study
47
Fallstudie
47
Collection of articles of several authors
33
Sammelwerk
33
Hochschulschrift
31
Thesis
26
Graue Literatur
22
Non-commercial literature
22
Arbeitspapier
19
Working Paper
19
Aufsatzsammlung
15
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11
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6
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5
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5
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4
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4
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4
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4
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3
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2
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1
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German
87
English
59
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Hatch, Mary Jo
4
Schultz, Majken
4
Balmer, John M. T.
3
Esch, Franz-Rudolf
3
Barry, David
2
Elmes, Michael
2
Erz, Antonia
2
Forster, Anja
2
Ingenhoff, Diana
2
Jenewein, Wolfgang
2
Kreutzer, Ralf T.
2
Liehr-Gobbers, Kerstin
2
Markovič, Peter
2
Pollák, František
2
Schäfer, Julian
2
Storck, Christopher
2
Trost, Armin
2
Whittington, Richard
2
Yakis-Douglas, Basak
2
Adams, Nicholas
1
Adrion, Matthias
1
Agha, Kakul
1
Ahmad, Zeti Azreen
1
Andreis, Federico de
1
Anslinger, Tobias
1
Antil, Anjuman
1
Backhaus, Christof
1
Barjot, Dominique
1
Bauer, Florian
1
Baumgarth, Carsten
1
Becker, Kip
1
Bentele, Günter
1
Bharti, Megha
1
Bierwirth, Andreas
1
Blankenfeldt, Lutz
1
Blauhorn, Dina
1
Bode, Sabine
1
Bonin, Hubert
1
Both, Julia
1
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1
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Employer Branding : Arbeitgeber positionieren und präsentieren
16
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
14
Corporate brand and corporate reputation
8
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
5
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
3
Contemporary thoughts on corporate branding and corporate identity management
3
Corporate reputation : managing opportunities and threats
3
Employer branding for competitive advantage : models and implementation strategies
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
Reputation Management
3
The Oxford handbook of corporate reputation
3
Best practice der Markenführung
2
CSR und Brand Management : Marken nachhaltig führen
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
2
Global aspects of reputation and strategic management
2
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
2
Organizational identity in practice
2
Swarm Branding : Markenführung im Zeitalter von Web 2.0
2
Talent Management : Strategien, Umsetzung, Perspektiven
2
Africapitalism : rethinking the role of business in Africa
1
Auf dem Weg zur Arbeit 4.0 : Innovationen in HR
1
Brand management in emerging markets : theories and practice
1
Business power : creating new wealth from IP assets
1
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Contemporary themes in strategic people management : a case-based approach
1
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Das neue strategische Management : Perspektiven und Elemente einer zeitgemäßen Unternehmensführung
1
Design Management konkret
1
Digital transformation and new approaches in trade, economics, finance and banking
1
Emerging research on Islamic marketing and tourism in the global economy
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Erfolgreiches Personalmanagement im demografischen Wandel
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Ethics in the economy : handbook of business ethics
1
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ECONIS (ZBW)
146
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Reputation of family-owned businesses : parent companies vs. their brands in the context of global pandemic
Markovič, Peter
;
Pollák, František
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 917-937)
.
2024
Persistent link: https://www.econbiz.de/10014575120
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2
Reputation analysis of selected European and US brands in the context of the COVID-19 pandemic
Pollák, František
;
Markovič, Peter
;
Konečný, Michal
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 895-915)
.
2024
Persistent link: https://www.econbiz.de/10014575013
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3
Corporate brand identity : social media communication in the transportation industry
Cuomo, Maria Teresa
;
Andreis, Federico de
;
Genovino, Cinzia
- In:
Corporate Branding in Logistics and Transportation : …
,
(pp. 57-69)
.
2024
Persistent link: https://www.econbiz.de/10014536309
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4
Contextualization of opinion mining as a consumer-oriented brand reputation management tool for the banking industry
Tuna, Murat Fatih
- In:
Digital transformation and new approaches in trade, …
,
(pp. 241-253)
.
2022
Persistent link: https://www.econbiz.de/10013448697
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5
Corporate social responsibility and brand development in emerging markets : lessons from the COVID-19 interventions in Nigeria
Ogbu, Silk Ugwu
- In:
Marketing Communications and Brand Development in …
,
(pp. 157-179)
.
2022
Persistent link: https://www.econbiz.de/10013280194
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6
Examining the Significance of corporate social responsibility in building employee value proposition and brand value in the United Arab Emirates
Agha, Kakul
;
Fitzsimmons, Jason
- In:
Marketing Communications and Brand Development in …
,
(pp. 183-210)
.
2022
Persistent link: https://www.econbiz.de/10013280196
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7
Corporate social responsibility and corporate brand building in Africa's emerging markets
Meru, Abel Kinoti
;
Kinoti, Mary Wanjiru
- In:
Marketing Communications and Brand Development in …
,
(pp. 211-231)
.
2022
Persistent link: https://www.econbiz.de/10013280199
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8
The role of employer branding in the creation of powerful corporate brands
Mishra, Harsh
;
Sharma, Aditi
- In:
Employer branding for competitive advantage : models …
,
(pp. 33-50)
.
2021
Persistent link: https://www.econbiz.de/10012545614
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9
Employer branding and social media : the case of world's best employers
Bharti, Megha
;
Antil, Anjuman
- In:
Employer branding for competitive advantage : models …
,
(pp. 69-87)
.
2021
Persistent link: https://www.econbiz.de/10012545623
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10
Corporate social responsibility to corporate environment ready : a paradigm shift to organizational branding
Veer, Chandan
;
Kumar, Pavnesh
- In:
Employer branding for competitive advantage : models …
,
(pp. 89-102)
.
2021
Persistent link: https://www.econbiz.de/10012545624
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