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~subject:"Brand management"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Service-Dominant Logic"
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Brand management
Service-dominant logic
670
Service-Dominant Logic
666
Betriebliche Wertschöpfung
351
Value creation
351
Kundenintegration
298
Customer integration
297
Beziehungsmarketing
205
Relationship marketing
205
Marketing theory
201
Marketingtheorie
201
service-dominant logic
124
Customer value
120
Kundenwert
120
Dienstleistung
105
Services
105
Value co-creation
93
Services marketing
90
Dienstleistungsmarketing
89
Innovation
85
Dienstleistungsqualität
82
Service quality
82
Consumer behaviour
77
Konsumentenverhalten
77
Lieferantenmanagement
68
Supplier relationship management
68
Dienstleistungssektor
63
Service industry
63
Resource-based view
57
Ressourcenorientierter Ansatz
57
Business network
50
Unternehmensnetzwerk
50
Customer satisfaction
47
Kundenzufriedenheit
47
value co-creation
47
Innovation management
43
Innovationsmanagement
43
Service innovation
41
Marketing management
40
Marketingmanagement
40
Service dominant logic
38
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19
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1
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Article
26
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Article in journal
Aufsatz im Buch
Aufsatz in Zeitschrift
23
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3
Case study
1
Conference paper
1
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English
24
German
2
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Andreini, Daniela
2
Fang, Yu-Hui
2
Pedeliento, Giuseppe
2
Solerio, Chiara
2
Zarantonello, Lia
2
Aal, Kotaiba
1
Abbasi, Amir Zaib
1
Ackfeldt, Anna-Lena
1
Albinsson, Pia A.
1
Athanasula-Reppa, Anastasia
1
Bae, Joonheui
1
Berndt, Adele
1
Bozkurt, Sıddık
1
Brodie, Roderick J.
1
Casidy, Riza
1
Collins, Nathalie
1
Daskou, Sofia
1
Di Pietro, Laura
1
Drengner, Jan
1
Durchholz, Christian
1
Edvardsson, Bo
1
Eklund, Andreas Aldogan
1
Ferdinand, Augusty Tae
1
Gabrielsson, Mika
1
Ghazali, Zulkipli
1
Glanfield, Keith
1
Glynn, Mark S.
1
Guglielmetti Mugion, Roberta
1
Haverila, Kai
1
Haverila, Matti
1
He, Yong
1
Huan, Tzung-cheng
1
Jahn, Steffen
1
Jang, Kyeong Kook
1
Johnson, Lester W.
1
Khan, Imran
1
Kim, Kyung Hoon
1
Kovalchuk, Marina
1
Leckie, Civilai
1
Lee, Seoki
1
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Journal of business research : JBR
4
International journal of hospitality management
2
Asian journal of business and accounting : AJBA
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Die Betriebswirtschaft : DBW
1
European business review
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the review of marketing communications
1
International journal of innovation and technology management : IJITM
1
International journal of retail & distribution management
1
Inventi impact: service sector
1
Journal of consumer marketing
1
Journal of general management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of service management
1
Journal of strategic marketing
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing-mix strategies - product strategy and promotion strategy
1
Nankai business review international
1
The journal of services marketing
1
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ECONIS (ZBW)
26
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1
How does ergo-functional value resonance enhance intention to use? : An SDL perspective
Rini, Gilang Puspita
;
Ferdinand, Augusty Tae
- In:
International journal of innovation and technology …
21
(
2024
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014495773
Saved in:
2
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
3
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
4
The impact of value co-creation behaviour within the social media context
Sleilati, Esther Bassil
;
Sfeir, Cynthia Jabbour
- In:
Asian journal of business and accounting : AJBA
14
(
2021
)
1
,
pp. 33-58
Persistent link: https://www.econbiz.de/10012587270
Saved in:
5
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
6
Development of a brand community engagement model : a service-dominant logic perspective
Haverila, Kai
;
Haverila, Matti
;
McLaughlin, Caitlin
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10013165325
Saved in:
7
Orchestrating an experiential value proposition : the case of a Scandinavian automotive manufacturer
Eklund, Andreas Aldogan
;
Berndt, Adele
;
Sandberg, Susanne
- In:
European business review
34
(
2022
)
5
,
pp. 624-641
Persistent link: https://www.econbiz.de/10013412401
Saved in:
8
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
9
Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Jang, Kyeong Kook
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 384-397
Persistent link: https://www.econbiz.de/10012544840
Saved in:
10
Enhancing brand equity of branded mobile apps via motivations : a service-dominant logic perspective
Tran, Trang P.
;
Mai, Enping
;
Taylor, Erik C.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 239-251
Persistent link: https://www.econbiz.de/10012494089
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