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~subject:"Brand management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
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Brand management
Marketing management
2,237
Marketingmanagement
2,237
Deutschland
299
Germany
299
Theorie
247
Theory
247
Beziehungsmarketing
232
Relationship marketing
232
Markenführung
182
Consumer behaviour
176
Konsumentenverhalten
176
Marketing
159
Internet marketing
158
Online-Marketing
158
USA
148
United States
148
Social Web
119
Social web
119
International marketing
102
Internationales Marketing
102
KMU
93
SME
93
Innovation
81
Strategic management
76
Strategisches Management
76
Target group
74
Zielgruppe
74
Advertising
62
Werbung
62
Market research
59
Marktforschung
59
E-commerce
58
Electronic Commerce
58
Marketing theory
58
Marketingtheorie
58
Public relations
58
Öffentlichkeitsarbeit
58
B-to-B-Marketing
51
Business-to-business marketing
51
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Aufsatz im Buch
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830
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830
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180
Graue Literatur
39
Non-commercial literature
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37
Collection of articles of several authors
36
Sammelwerk
36
Case study
30
Fallstudie
30
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30
Aufsatzsammlung
28
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16
Working Paper
16
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11
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9
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8
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6
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6
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4
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3
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3
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2
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2
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1
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1
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1
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1
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English
111
German
71
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Keller, Kevin Lane
6
Adeola, Ogechi
3
Baumgarth, Carsten
3
Esch, Franz-Rudolf
3
Meffert, Heribert
3
Woisetschläger, David
3
Aaker, David A.
2
Burmann, Christoph
2
Gierl, Heribert
2
Hackley, Christopher E.
2
Hinson, Robert
2
Jaworski, Bernard J.
2
MacInnis, Deborah J.
2
Michaelis, Manuel
2
Mogaji, Emmanuel
2
Nguyen Phong Nguyen
2
Park, C. Whan
2
Sakkthivel, A. M.
2
Siegert, Gabriele
2
Viardot, Eric
2
Agarwal, Sanjeev
1
Agbokanzo, Koffi Selom
1
Ahlert, Dieter
1
Althoff, Stephan
1
Anand, Sandip
1
Anderson, James C.
1
Arslan, Yusuf
1
Athanasula-Reppa, Anastasia
1
Atristain Suarez, Connie
1
Aymerich-Franch, Laura
1
Balensiefer, Rainer
1
Barbery-Montoya, Danny C.
1
Barbosa, Belem
1
Barker, Ryan
1
Belz, Christian
1
Berdi, Christoph
1
Berentzen, Johannes
1
Beverland, Michael B.
1
Biel, Alexander L.
1
Binckebanck, Lars
1
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Measuring and managing brands
6
Kellogg on marketing : the marketing faculty of the kellog school of management
5
Improving marketing strategies for private label products
4
Fashion branding and communication : core strategies of European luxury brands
3
The evolution of brands : from signals of quality to storehouses of trust
3
Aufbruch : Ingredient Branding schafft Werte
2
Brand management ; Vol. 1
2
Brand management in emerging markets : theories and practice
2
Cases on branding strategies and product development : successes and pitfalls
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Innovation in advertising and branding communication
2
Innovative Markenführung und -implementierung
2
Integrated brand marketing and measuring returns
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Markenkommunikation auf dem Prüfstand : [Markendialog, Februar 2003]
2
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
2
Medien im Marketing : Optionen der Unternehmenskommunikation
2
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
2
The Cornell School of hotel administration handbook of applied hospitality strategy
2
Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
2
2006 Business & Economics Society International Conference ; Vol. 1
1
AI-driven marketing research and data analytics
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
1
Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
1
Brand management ; Vol. 2
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Brands : interdisciplinary perspectives
1
Breaking new ground in theory and practice
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Building corporate identity, image and reputation in the digital era
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
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ECONIS (ZBW)
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AI-driven marketing success stories : a case note of industry pioneers
Sankar, Jeganathan Gomathi
- In:
AI-driven marketing research and data analytics
,
(pp. 48-66)
.
2024
Persistent link: https://www.econbiz.de/10014558840
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2
Influencing the influencers through co-creation : approaches to successful brand strategies
Nair, Poornima
;
Kumar, Sunita
- In:
Using influencer marketing as a digital business strategy
,
(pp. 129-146)
.
2024
Persistent link: https://www.econbiz.de/10014462487
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3
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
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4
Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Yee Wen Lim
;
French, Juliana Angeline
;
Shafiullah Anis
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 205-217)
.
2024
Persistent link: https://www.econbiz.de/10014528181
Saved in:
5
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
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6
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
7
The process of selecting influencers for marketing purposes in an organisation
Huttula, Tia
;
Karjaluoto, Heikki
- In:
Industry 5.0 : Creative and Innovative Organizations
,
(pp. 27-53)
.
2023
Persistent link: https://www.econbiz.de/10014317822
Saved in:
8
Please do not buy our brand : how consumers respond to green-demarketing messages
Herm, Steffen
;
Möller-Herm, Jana
;
Wache, Catalina
; …
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 105-118)
.
2023
Persistent link: https://www.econbiz.de/10014276969
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9
Crafting a positioning strategy : capturing the customer mindshare
McTigue, Kevin
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 151-166)
.
2023
Persistent link: https://www.econbiz.de/10014283164
Saved in:
10
Building strong brands
Chernev, Alexander
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 169-187)
.
2023
Persistent link: https://www.econbiz.de/10014283165
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