//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
~type_genre:"Fallstudie"
~type_genre:"Konferenzschrift"
~type_genre:"Reprint"
~type_genre:"Übersichtsarbeit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Customer relationship management"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Beziehungsmarketing
608
Relationship marketing
608
Deutschland
203
Germany
203
Theorie
90
Theory
90
Kundenmanagement
79
Marketingmanagement
69
Marketing management
65
Marketing
61
Lieferantenmanagement
51
Supplier relationship management
51
Consumer behaviour
45
Konsumentenverhalten
45
Unternehmen
39
Social Web
38
Social web
38
Customer satisfaction
37
Kundenzufriedenheit
37
Kundenorientierung
36
Dienstleistungsqualität
33
Service quality
33
USA
33
United States
33
Welt
33
World
33
Innovationsmanagement
32
Innovation management
31
Beziehungsmanagement
30
Qualitätsmanagement
30
Electronic Commerce
29
Markenführung
29
Strategisches Management
29
E-commerce
28
Quality management
28
Kundenbindung
25
Prozessmanagement
24
Strategic management
24
Business process management
23
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
22
Book / Working Paper
7
Type of publication (narrower categories)
All
Fallstudie
Konferenzschrift
Reprint
Übersichtsarbeit
Article in journal
2,006
Aufsatz in Zeitschrift
2,006
Aufsatz im Buch
141
Book section
141
Hochschulschrift
55
Thesis
44
Collection of articles of several authors
30
Sammelwerk
30
Graue Literatur
29
Non-commercial literature
29
Aufsatzsammlung
23
Case study
18
Conference paper
16
Konferenzbeitrag
16
Arbeitspapier
15
Working Paper
15
Guidebook
12
Ratgeber
12
Handbook
6
Handbuch
6
Lehrbuch
3
Textbook
3
Collection of articles written by one author
2
Conference proceedings
2
Sammlung
2
Festschrift
1
Interview
1
Systematic review
1
more ...
less ...
Language
All
English
19
German
10
Author
All
Lips, Peter
2
Ahujy, Vandana
1
Armbrecht, Wolfgang
1
Bigné Alcañiz, J. Enrique
1
Bock, Andreas H.
1
Braekler, Michael
1
Brodie, Roderick J.
1
Bruhn, Manfred
1
Bungay Stanier, Michael
1
Calloway, Joe
1
Canniford, Robin
1
Crepaz, Marc-Philipp
1
Dall'Olmo Riley, Francesca
1
Das, Gurcharan
1
De Chernatony, Leslie
1
Ferrell, Odies C.
1
Fournier, Susan
1
Fries, Andreas
1
Glynn, Mark S.
1
Guercini, Simone
1
Ivens, Björn Sven
1
Jakubanecs, Alexander
1
John, Doris Rajakumari
1
Kammerlander, Nadine
1
Kienzle, Kerstin
1
Little, Victoria
1
Lukas, Bryan A.
1
Olsen, Lars Erling
1
Peretz, Adrian
1
Raich, Margit
1
Rauschnabel, Philipp A.
1
Rosengren, Sara
1
Roth, Martin S.
1
Sinha, Rajiv K.
1
Spieth, Peter
1
Stauss, Bernd
1
Stockburger-Sauer, Nicola E.
1
Supphellen, Magne
1
Suresh, K.
1
Thompson, Scott A.
1
more ...
less ...
Institution
All
Gesellschaft zur Erforschung des Markenwesens
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
ICORIA <17., 2018, Valencia>
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <2, 1998, Frankfurt, Main>
1
Springer Fachmedien Wiesbaden
1
more ...
less ...
Published in...
All
Brand management ; Vol. 2
2
The journal of brand management : an international journal
2
Advances in advertising research
1
Best practice der Markenführung
1
Brand management ; Vol. 4
1
Corporate brand and corporate reputation
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Diversity in European marketing : text and cases
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
European Advertising Academy
1
Handbook of research on effective marketing in contemporary globalism
1
Harvard business review on emerging markets
1
International marketing ; Vol. 2
1
Journal of marketing theory and practice
1
Journal of strategic marketing
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Marketing intelligence & planning
1
Marketing-mix strategies - product strategy and promotion strategy
1
Marktorientierte Unternehmensführung
1
Relational and functional integration
1
Research
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
1
The IUP journal of brand management : IJBRM
1
more ...
less ...
Source
All
ECONIS (ZBW)
29
Showing
1
-
10
of
29
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
2
Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
(
ed.
);
Rosengren, Sara
(
ed.
)
-
ICORIA <17., 2018, Valencia>
-
2019
Persistent link: https://www.econbiz.de/10011950106
Saved in:
3
Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises
Rauschnabel, Philipp A.
;
Kammerlander, Nadine
;
Ivens, …
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 381-410
Persistent link: https://www.econbiz.de/10011600557
Saved in:
4
Customer
Relationship
Management
der BMW Group : Backbone des integrierten Marketing
Armbrecht, Wolfgang
;
Braekler, Michael
;
Wortmann, Ulrike
- In:
Best practice der Markenführung
,
(pp. 303-332)
.
2009
Persistent link: https://www.econbiz.de/10003770998
Saved in:
5
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
Saved in:
6
Brand Community Management : Offline- versus Online-Instrumente und deren Erfolgswirkungen
Stockburger-Sauer, Nicola E.
;
Toma, Boris
;
Kienzle, Kerstin
- In:
Social Media und Brand Community Marketing : …
,
(pp. 89-114)
.
2013
Persistent link: https://www.econbiz.de/10009700360
Saved in:
7
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
Saved in:
8
"Telekom hilft" : Kundenservice im Social Web ist mehr als das neue Marketing
Bock, Andreas H.
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 253-262)
.
2012
Persistent link: https://www.econbiz.de/10009553520
Saved in:
9
The consumer as a co-producer and prosumer : convenience food marketing
Troye, Sigurd V.
;
Supphellen, Magne
;
Jakubanecs, Alexander
- In:
Diversity in European marketing : text and cases
,
(pp. 179-192)
.
2012
Persistent link: https://www.econbiz.de/10009531587
Saved in:
10
Tradition : Bedeutung der Historie als Kundenbindungsinstrument
Spieth, Peter
- In:
Erfolgsfaktor Kundenzufriedenheit : Handbuch für …
,
(pp. 231-241)
.
2012
Persistent link: https://www.econbiz.de/10009697110
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->