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Search: isPartOf:"Asia-Pacific Journal of Business Administration"
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Brand management
Consumer behaviour
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25
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Asia-Pacific journal of business administration
14
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ECONIS (ZBW)
14
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1
Subjective norms as a moderator in the consumption behaviour of branded functional beverages post-COVID-19 pandemic : a pragmatic view
Natarajan, Thamaraiselvan
;
Geetha Raveendran Nair, Jayadevan
- In:
Asia-Pacific journal of business administration
16
(
2024
)
2
,
pp. 307-330
Persistent link: https://www.econbiz.de/10014514416
Saved in:
2
Emotional attachment : a bridge between brand reputation and brand advocacy
Ahmadi, Arash
;
Ataei, Afsoon
- In:
Asia-Pacific journal of business administration
16
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014455575
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3
The moderating role of complaint handling on brand hate in the cancel culture
Abbasi, Amir Zaib
;
Fayyaz, Muhammad Shahzeb
;
Ding Hooi Ting
- In:
Asia-Pacific journal of business administration
15
(
2023
)
1
,
pp. 46-71
Persistent link: https://www.econbiz.de/10013537196
Saved in:
4
The impact of green marketing mix elements on green customer based brand equity in an emerging market
Bang Nguyen Viet
- In:
Asia-Pacific journal of business administration
15
(
2023
)
1
,
pp. 96-116
Persistent link: https://www.econbiz.de/10013537562
Saved in:
5
Social media communication with intensified pandemic fears : evaluating the relative impact of user- and firm-generated content on brand loyalty
Lee Heng Wei
;
Ong, Chuan Huat
;
Arumugam, Prakash V.
- In:
Asia-Pacific journal of business administration
15
(
2023
)
2
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014313701
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6
Internal branding, employees' brand commitment and moderation role of transformational leadership : an empirical study in Indian telecommunication context
Binu Raj, Asha
- In:
Asia-Pacific journal of business administration
14
(
2022
)
3
,
pp. 285-308
Persistent link: https://www.econbiz.de/10013288049
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7
Luxury brand purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
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8
An investigation of antecedents and consequences of brand love in India
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
; …
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 179-196
Persistent link: https://www.econbiz.de/10011471545
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9
Influencing the willingness to pay for private labels : the role of branding
Kandapa Thanasuta
;
Metharom, Rinrada
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 197-215
Persistent link: https://www.econbiz.de/10011471598
Saved in:
10
The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
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