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~subject:"Brand management"
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Search: subject:"Counterfeiting"
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Brand management
Produktpiraterie
1,436
Product counterfeiting
1,410
Consumer behaviour
509
Konsumentenverhalten
496
Intellectual property rights
394
Immaterialgüterrechte
392
Functional food
343
Funktionelle Lebensmittel
343
Welt
235
World
234
Theorie
206
Theory
205
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153
Urheberrecht
134
Copyright law
131
Luxury goods
125
Luxusgüter
124
China
120
USA
119
United States
119
Deutschland
117
Counterfeiting
112
Internet
112
Germany
108
Brand image
105
Markenimage
103
Copyright infringement
99
Urheberrechtsverletzung
99
Eating habit
92
Ernährungsverhalten
92
Geldfälschung
90
Money counterfeiting
90
Digital goods
89
Digitale Güter
89
Brand
87
Markenartikel
87
Piracy
86
Markenführung
81
Markenrecht
81
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74
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8
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Qian, Yi
10
Chen, Yuxin
4
Gong, Qiang
4
Wilson, Jeremy M.
4
Bobrie, François
3
Le Roux, André
3
Amaral, Nelson Borges
2
Bian, Xuemei
2
Ding, Yucheng
2
Horen, Femke van
2
Jüttner, Clemens
2
Loken, Barbara
2
Pieters, Rik
2
Roy, Yves
2
Thebault, Marinette
2
Valette-Florence, Pierre
2
Walsh, Gianfranco
2
Yang, Deli
2
Ahmed, Tanvir
1
Amaral, Nelson
1
Apaolaza, Vanessa
1
Ayres, Adriano
1
Bachmann, Frank
1
Baghi, Ilaria
1
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1
Bartikowski, Boris
1
Belfanti, Carlo
1
Borah, Sourav Bikash
1
Burgess, Lois
1
Castaño, Raquel
1
Chan, Fiona
1
Chang, Hua
1
Chiu, Weisheng
1
Crettez, Bertrand
1
Deb, Madhurima
1
Diercks, Stephanie
1
Dommer, Sara Loughran
1
Doss, Farrell
1
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1
Eisend, Martin
1
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National Bureau of Economic Research
2
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The journal of brand management : an international journal
9
Journal of business research : JBR
5
The journal of product & brand management
3
Working paper / National Bureau of Economic Research, Inc.
3
Asia Pacific journal of marketing and logistics
2
Journal of marketing research : JMR
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
NBER Working Paper
2
NBER working paper series
2
Ausgewählte Fragestellungen im internationalen Marketing
1
Business history
1
Business horizons
1
Creativity and innovation management
1
Discussion papers in economics / Center for Economic Analysis, Department of Economics, University of Colorado at Boulder : Working paper
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
1
European journal of marketing
1
European management journal
1
Gabler Research
1
Gabler Research / Marktorientiertes Management
1
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
1
Harvard business review : HBR
1
International journal of business and globalisation : IJBG
1
International journal of consumer studies
1
International journal of production economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Jahrbuch des Instituts für Betriebswirtschaft der Westsächsischen Hochschule Zwickau
1
Journal of Business Research
1
Journal of Product & Brand Management
1
Journal of business ethics : JOBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economics & management strategy : JEMS
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international marketing
1
Journal of international trade & commerce
1
Journal of marketing
1
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ECONIS (ZBW)
81
RePEc
1
Other ZBW resources
1
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83
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1
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
2
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
3
Willingness to purchase counterfeit luxury brands : a cross-cultural comparison
Tunçel, Niray
- In:
International journal of consumer studies
46
(
2022
)
2
,
pp. 494-514
Persistent link: https://www.econbiz.de/10013162277
Saved in:
4
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Saved in:
5
A brand hegemony rejection explanation for digital piracy
Jütte, Espen
;
Olson, Erik L.
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1512-1531
Persistent link: https://www.econbiz.de/10013350974
Saved in:
6
How counterfeit dominance affects luxury fashion brand owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
7
Using topdog versus underdog brand biography in advertising : effects of similarity and consumption decision of non-deceptive counterfeits
Nagar, Komal
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 415-435
Persistent link: https://www.econbiz.de/10012515870
Saved in:
8
Scrutinizing the efficacy of branded apps quality to counter
counterfeiting
and restore trust in M-Commerce
Manchanda, Mohit
;
Deb, Madhurima
;
Lomo-David, Ewuuk
- In:
Quality management journal : QMJ
28
(
2021
)
3
,
pp. 156-174
Persistent link: https://www.econbiz.de/10012584871
Saved in:
9
Consumption motivations for counterfeit luxury brands : moderating role of genuine brand experience
Yin, Xiao-Long
;
Yang, Yan-Li
;
Kim, Hyung-Jun
- In:
Journal of international trade & commerce
17
(
2021
)
5
,
pp. 31-48
Persistent link: https://www.econbiz.de/10013269866
Saved in:
10
A geo-cultural approach to the purchase decision of counterfeit luxury brands in China
Kim, Jooho
;
Yoon, Sung-Joon
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012423202
Saved in:
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