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~subject:"Brand management"
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Brand management
Consumer behaviour
35
Konsumentenverhalten
35
Markenführung
27
Brand image
20
Markenimage
20
Luxury goods
17
Luxusgüter
17
Brand
13
Markenartikel
13
Masstige
12
masstige
10
Beziehungsmarketing
6
Masstige marketing
6
Relationship marketing
6
mass prestige
6
Satisfaction
5
Zufriedenheit
5
Emerging economies
4
India
4
Indien
4
Measurement
4
Messung
4
Schwellenländer
4
masstige brands
4
Brand equity
3
Brand loyalty
3
Co-branding
3
Luxury
3
Markentreue
3
Marketing management
3
Marketingmanagement
3
Mass prestige
3
National culture
3
Nationalkultur
3
Personality psychology
3
Persönlichkeitspsychologie
3
brand equity
3
brand happiness
3
luxury
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27
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Paul, Justin
5
Das, Manish
2
Jebarajakirthy, Charles
2
Purohit, Sonal
2
Radia, Karan Nilesh
2
Singh, Balgopal
2
Alagarsamy, Subburaj
1
Arora, Vibha
1
Baber, Prerana
1
Baber, Ruturaj
1
Back, Seung Yub
1
Bae, Hyeyoon
1
Bartikowski, Boris
1
Bilro, Ricardo Godinho
1
Boisvert, Jean
1
Borges, Ana Pinto
1
Botha, Elsamari
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Chawdhary, Rahul
1
Cho, Jung Rim
1
Christodoulides, George
1
Cui, Annie Peng
1
Debnath, Nirmalya
1
Ferreira, Caitlin
1
Fetscherin, Marc
1
Gilal, Faheem Gul
1
Gilal, Naeem Gul
1
Gilal, Rukhsana Gul
1
Goyal, Anita
1
Ishaq, Muhammad Ishtiaq
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Jo, Sang Hyun
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Kalai, Anjana
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Khan, M. Sajid
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Kim, Dongyoup
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1
Krasa, Paweł
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Journal of business research : JBR
9
International journal of consumer studies
7
Journal of retailing and consumer services
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of international management : EJIM
1
European management journal
1
European management review : EMR
1
International journal of business and emerging markets : IJBEM
1
Journal of promotion management : innovations in planning and applied research
1
Marketing intelligence & planning
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The journal of product & brand management
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ECONIS (ZBW)
27
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1
Masstige
scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
2
Conceptualizing
masstige
buying behavior : a mixed-method approach
Purohit, Sonal
;
Radia, Karan Nilesh
- In:
Journal of business research : JBR
142
(
2022
),
pp. 886-898
Persistent link: https://www.econbiz.de/10013169466
Saved in:
3
The role of product design in shaping
masstige
brand passion : a
masstige
theory perspective
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Shahid, Shadma
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 487-504
Persistent link: https://www.econbiz.de/10013494007
Saved in:
4
Masstige
consumption values and its effect on consumer behavior
Park, Jungkun
;
Back, Seung Yub
;
Kim, Dongyoup
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013364437
Saved in:
5
Measuring consumer-based brand equity of prestigious mass brands using
masstige
mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
Saved in:
6
The impact of age stereotype threats on older consumers' intention to buy
masstige
brand products
Bae, Hyeyoon
;
Jo, Sang Hyun
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
Saved in:
7
Exploring
masstige
brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
8
Masstige
as a mediator of the relationship between a typical user's image and brand preference
Kolańska-Stronka, Magdalena
;
Krasa, Paweł
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014465447
Saved in:
9
Masstige
consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal
;
Arora, Vibha
;
Radia, Karan Nilesh
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
Saved in:
10
Masstige
marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
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