//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Influencer"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
Influencer
202
Social Web
108
Social web
106
Online-Marketing
90
Internet marketing
76
Consumer behaviour
49
Konsumentenverhalten
49
Marketing
39
Markenführung
37
Marketing management
32
Marketingmanagement
32
influencer
31
Social Media
27
Viral marketing
24
Virales Marketing
24
Advertising
23
Werbung
23
social media
17
Brand image
16
Instagram
16
Markenimage
16
Social media
16
Advertising effects
13
Werbewirkung
13
Credibility
12
Glaubwürdigkeit
12
Deutschland
11
Fashion
11
Mode
11
Soziales Netzwerk
10
Social network
9
influencer marketing
9
Germany
8
Social relations
8
Soziale Beziehungen
8
YouTube
8
Beeinflussung
7
Brand
7
Celebrity endorsement
7
more ...
less ...
Online availability
All
Undetermined
23
Free
5
Type of publication
All
Article
20
Book / Working Paper
16
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
8
Book section
8
Hochschulschrift
8
Graue Literatur
4
Non-commercial literature
4
Arbeitspapier
2
Working Paper
2
Aufsatzsammlung
1
Conference paper
1
Konferenzbeitrag
1
Konferenzschrift
1
more ...
less ...
Language
All
English
25
German
11
Author
All
Fink, Tanja
2
Hiddessen, Jana
2
Kost, Julia F.
2
Lienemann, Andre Jann
2
Schleife, Felix
2
Seeger, Christof
2
Akram, Muhammad Shakaib
1
Anaya-Sánchez, Rafael
1
Avrillia, Micky Dita
1
Burmann, Christoph
1
Cauberghe, Veroline
1
Crittenden, Victoria Lynn
1
Crittenden, William
1
D'Alessandro, Steven
1
Duh, Helen Inseng
1
Esteban-Millat, Irene
1
Feng, Yang
1
Fowler, Kendra
1
George, Ginu
1
Hapsari, Raditha
1
Hernandez, Terri N.
1
Hudders, Liselot
1
Huttula, Tia
1
Ingarao, Aurore
1
Jin, S. Venus
1
Karjaluoto, Heikki
1
Kaswengi, Joseph
1
Kim, Do Yuon
1
Kim, Hye-yŏng
1
Kraft, Patricia
1
Kuanr, Abhisek
1
Kumar, Sunita
1
Kéfi, Hajer
1
Landsberger, Alexa
1
Liu, Minghui
1
Liu, Xinyu
1
Mahn, Luisa
1
Mariani, Ronda
1
Martinez, Amanda R.
1
Martínez-López, Francisco J.
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
2
EBS Business School
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Universität Bremen
1
Published in...
All
Innovatives Markenmanagement
7
Springer eBook Collection
4
Research
3
Research perspectives on social media influencers and brand communication
3
Beiträge zum transnationalen Wirtschaftsrecht
2
Contemporary approaches of digital marketing and the role of machine intelligence
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Industry 5.0 : Creative and Innovative Organizations
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of research in marketing and entrepreneurship
1
Journal of retailing and consumer services
1
Managing global transitions : international research journal
1
Markstones-Arbeitspapiere
1
Munich Business School working paper
1
Psychology & marketing
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
Springer Proceedings in Business and Economics
1
The journal of brand management : an international journal
1
The role of brands in an era of over-information
1
UTB / Betriebswirtschaftslehre
1
Using influencer marketing as a digital business strategy
1
utb / Betriebswirtschaftslehre
1
more ...
less ...
Source
All
ECONIS (ZBW)
36
Showing
1
-
10
of
36
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of Muslim fashion influencers on purchase intention mediated by attitude towards the advertising and brand attitude in the Muslim fashion industry in Indonesia
Avrillia, Micky Dita
;
Moeljadi
;
Hapsari, Raditha
-
2023
Persistent link: https://www.econbiz.de/10014480150
Saved in:
2
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
3
Influencing the influencers through co-creation : approaches to successful brand strategies
Nair, Poornima
;
Kumar, Sunita
- In:
Using influencer marketing as a digital business strategy
,
(pp. 129-146)
.
2024
Persistent link: https://www.econbiz.de/10014462487
Saved in:
4
Influencer marketing and consumer behaviour : insights into the effectiveness of fashion influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
Saved in:
5
Wirkung von virtuellen Verkaufstools (Hauls) im Influencer Branding auf die wahrgenommene Authentizität von Social Media Influencern sowie das Brand Attachment von Konsumenten
Burmann, Christoph
;
Mahn, Luisa
-
2021
Persistent link: https://www.econbiz.de/10012618066
Saved in:
6
The power of language to influence people : Mary Kay Ash the entrepreneur
Crittenden, Victoria Lynn
;
Crittenden, William
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
3
,
pp. 349-373
Persistent link: https://www.econbiz.de/10014506445
Saved in:
7
Study on a mediation model of new brands entering competitive markets through to the experience sharing, skill teaching, and value perception
Liu, Xinyu
;
Liu, Minghui
- In:
The role of brands in an era of over-information
,
(pp. 146-170)
.
2023
Persistent link: https://www.econbiz.de/10014365841
Saved in:
8
The youth's way of personal branding as Bookstagrammers
Singh, Harshita
;
George, Ginu
- In:
Contemporary approaches of digital marketing and the …
,
(pp. 145-172)
.
2023
Persistent link: https://www.econbiz.de/10014365964
Saved in:
9
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
10
The process of selecting influencers for marketing purposes in an organisation
Huttula, Tia
;
Karjaluoto, Heikki
- In:
Industry 5.0 : Creative and Innovative Organizations
,
(pp. 27-53)
.
2023
Persistent link: https://www.econbiz.de/10014317822
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->