//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verkaufsförderung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
Verkaufsförderung
1,952
Sales promotion
1,930
Konsumentenverhalten
844
Consumer behaviour
841
Sales-promotion
409
Preismanagement
316
Pricing strategy
316
Einzelhandel
289
Retail trade
278
Theorie
217
Theory
212
Marketingmanagement
190
Marketing management
181
Werbewirkung
180
Advertising effects
177
Werbung
171
Beziehungsmarketing
162
Relationship marketing
160
USA
154
United States
151
Deutschland
150
Marketing
146
Advertising
145
Germany
134
Verkauf
132
Markenführung
127
Selling
122
Online retailing
119
Online-Handel
119
Online-Marketing
118
Internet marketing
115
Rabatt
108
Rebate
105
Salespeople
100
Verkaufspersonal
100
Ladengestaltung
85
Store design
85
Markenartikel
82
Brand
80
more ...
less ...
Online availability
All
Undetermined
41
Free
22
Type of publication
All
Article
98
Book / Working Paper
28
Type of publication (narrower categories)
All
Article in journal
87
Aufsatz in Zeitschrift
87
Aufsatz im Buch
12
Book section
12
Graue Literatur
5
Non-commercial literature
5
Arbeitspapier
3
Working Paper
3
Bibliografie
2
Collection of articles of several authors
2
Einführung
2
Sammelwerk
2
Case study
1
Conference paper
1
Fallstudie
1
Hochschulschrift
1
Konferenzbeitrag
1
Lehrbuch
1
Textbook
1
Thesis
1
more ...
less ...
Language
All
English
116
German
10
Author
All
Arora, Neeraj
3
Moon, Sangkil
3
Abril Barrie, Carmen
2
Avdulaj, Jonida
2
Gupta, Sachin
2
Hackley, Christopher E.
2
Henderson, Ty
2
Huang, Rui
2
Kamakura, Wagner A.
2
Kuntner, Tobias
2
Ledolter, Johannes
2
Loureiro, Sandra Maria Correia
2
Marks, Robert E.
2
Mullin, Roddy
2
Perloff, Jeffrey M.
2
Soni, Neha
2
Usman, Osly
2
Verghese, Manoj
2
Villas-Boas, Sofia
2
Wittink, Dick R.
2
Agheshlouei, Hamed
1
Ahmad, Bilal
1
Ailawadi, Kusum L.
1
Akbar, Muhammad Imad Ud Din
1
Akhmetshin, E. M.
1
Anand, Manoj
1
Anderson, Thomas M.
1
Aribarg, Anocha
1
Arruda, William
1
Asif, Mirza Huzaifa
1
Aurier, Philippe
1
Azevedo, António
1
Badrinarayanan, Vishag
1
Bagchi, Rajesh
1
Bai, Peijie
1
Behe, Bridget K.
1
Berentzen, Jan B.
1
Berentzen, Johannes
1
Bhattacharya, Sonali
1
Block, Martin P.
1
more ...
less ...
Published in...
All
Journal of promotion management : JPM
6
Journal of retailing and consumer services
6
Journal of business research : JBR
5
Journal of promotion management : innovations in planning and applied research
5
Journal of marketing research : JMR
4
Journal of retailing
3
The international review of retail, distribution and consumer research
3
International journal of retail & distribution management
2
Inventi impact: retailing & consumer services
2
Journal of Asian finance, economics and business : JAFEB
2
Marketing letters : a journal of research in marketing
2
The journal of consumer marketing
2
A reader in marketing communications
1
Australasian marketing journal
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business and Economic Research : BER
1
CUDARE working paper series
1
California management review
1
Cutting edge international research
1
Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
1
Dimensionen der Logistik : Funktionen, Institutionen und Handlungsebenen
1
Economic research report
1
European journal of marketing : EJM
1
European research studies
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Faculty & research / Insead : working paper series
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Global business review
1
Global journal of business management : GJBM
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
INSEAD Working Paper
1
Innovative Markenführung und -implementierung
1
Integrated marketing communication
1
International journal of advertising : the review of marketing communications
1
International journal of business innovation and research : IJBIR
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of intelligent enterprise
1
International journal of organizational analysis
1
more ...
less ...
Source
All
ECONIS (ZBW)
126
Showing
1
-
10
of
126
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Price promotions as a threat to brands
Inderst, Roman
;
Obradovits, Martin
- In:
Journal of economics & management strategy : JEMS
33
(
2024
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10014442408
Saved in:
3
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
-
2022
Persistent link: https://www.econbiz.de/10012887823
Saved in:
4
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
5
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
Saved in:
6
Promotion and place advertising combination on positive word of mouth private label product mediated by consumer satisfaction
Siswati, Endang
-
2021
Persistent link: https://www.econbiz.de/10012594020
Saved in:
7
Promoting a heritage product to domestic youth markets : should it be localized?
Suci, Afred
;
Wang, Hui-Chih
;
Doong, Her-Sen
- In:
International journal of emerging markets
18
(
2023
)
12
,
pp. 6015-6036
Persistent link: https://www.econbiz.de/10014462130
Saved in:
8
Airline brand equity : do advertising and sales promotion matter? : an empirical evidence from UAE traveler's perspective
Mahadin, Bushra K.
;
ElSamen, Amjad A. Abu
;
El-Adly, …
- In:
International journal of organizational analysis
31
(
2023
)
6
,
pp. 2031-2058
Persistent link: https://www.econbiz.de/10014432118
Saved in:
9
Analysing the marketing strategies that fish farming businesses in the UK can use to gain a competitive advantage
Olawunmi, Christiana Adeola
;
Clarke, Andrew Paul
- In:
Journal of enterprising communities : people and places …
17
(
2023
)
6
,
pp. 1410-1438
Persistent link: https://www.econbiz.de/10014432853
Saved in:
10
Athlete apparel : the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise
Williams, Antonio
;
Pedersen, Zack Paul
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 582-600
Persistent link: https://www.econbiz.de/10014380747
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->