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~subject:"Brand relationships"
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Brand relationships
Markenführung
17,051
Brand management
17,048
Markenimage
10,907
Brand image
10,702
Konsumentenverhalten
10,133
Consumer behaviour
10,125
Markenartikel
9,158
Brand
7,900
Beziehungsmarketing
3,080
Relationship marketing
3,078
Markenpolitik
2,225
Social Web
2,073
Social web
2,073
Deutschland
1,958
Online-Marketing
1,823
Internet marketing
1,797
Marketingmanagement
1,685
Marketing management
1,664
Germany
1,649
Werbewirkung
1,562
Advertising effects
1,541
Theorie
1,356
Theory
1,348
Luxury goods
1,135
Luxusgüter
1,135
Marketing
1,124
USA
1,099
Werbung
1,079
United States
1,069
Herkunftsbezeichnung
1,034
Designation of origin
1,031
Corporate reputation
985
Firmenimage
985
Advertising
974
Customer satisfaction
949
Kundenzufriedenheit
949
Brand loyalty
923
Tourismusmarketing
898
Tourism marketing
897
Markentreue
888
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Online availability
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Undetermined
19
Free
3
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Article
27
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Article in journal
27
Aufsatz in Zeitschrift
27
Language
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English
27
Author
All
Veloutsou, Cleopatra
4
Fetscherin, Marc
3
Aitken, Robert
1
Alvarado-Karste, Diego
1
Arcand, Manon
1
Aro, Kaisa
1
Aurier, Philippe
1
Avis, Mark
1
Baudry, Damien
1
Boulanger, Michèle
1
Breazeale, Mike
1
Bruhn, Manfred
1
Consiglio, Irene
1
Dawar, Niraj
1
Delzen, Marianne van
1
Esmark Jones, Carol L.
1
Felix, Reto
1
Folkes, Valerie S.
1
Fritz, Kristine
1
Gino, Francesca
1
Gonçalves Filho, Cid
1
Guzman, Francisco
1
Hayes, Jameson L.
1
Hegner, Sabrina
1
Ivanov, Sabina
1
Jones, Richard
1
Kara, Selcan
1
Kemp, Elyria
1
Kidwell, Blair
1
King, Karen Whitehill
1
Kull, Alexander J.
1
Kupor, Daniella M.
1
Labrecque, Lauren I.
1
Liu, Richie L.
1
MacInnis, Deborah J.
1
Marticotte, Francois
1
Minton, Elizabeth A.
1
Monahan, Lisa
1
Morgan-Thomas, Anna
1
Norton, Michael I.
1
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Published in...
All
The journal of product & brand management
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of business research : JBR
2
Marketing letters : a journal of research in marketing
2
European journal of marketing
1
European journal of marketing : EJM
1
Journal of Indian business research
1
Journal of electronic commerce research : JECR
1
Journal of historical research in marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of retailing and consumer services
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
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ECONIS (ZBW)
27
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27
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1
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
4
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
5
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
6
Using brands to reconnect with our shared past : brand nostalgia in romantic relationships
Vredeveld, Anna
;
Kara, Selcan
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 938-950
Persistent link: https://www.econbiz.de/10013407574
Saved in:
7
Title redacted : the impact of negative online review censorship
Stevens, Jennifer L.
;
Esmark Jones, Carol L.
; …
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 570-585
Persistent link: https://www.econbiz.de/10013393663
Saved in:
8
The anatomy of a rivalry : the role of resentment in the development of brand attitudes
Alvarado-Karste, Diego
;
Kidwell, Blair
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 637-653
Persistent link: https://www.econbiz.de/10013393667
Saved in:
9
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
10
How may I help you? : driving brand engagement through the warmth of an initial chatbot message
Kull, Alexander J.
;
Romero, Marisabel
;
Monahan, Lisa
- In:
Journal of business research : JBR
135
(
2021
),
pp. 840-850
Persistent link: https://www.econbiz.de/10012648319
Saved in:
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