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~subject:"Business-to-business marketing"
~subject:"Innovation"
~subject:"Neuseeland"
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Search: person:"Beverland, Michael"
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Business-to-business marketing
Innovation
Neuseeland
Brand management
17
Consumer behaviour
17
Konsumentenverhalten
17
Markenführung
17
New Zealand
11
Brand
9
Markenartikel
9
Markenimage
8
Marketing management
8
Marketingmanagement
8
B-to-B-Marketing
7
Brand image
6
Australia
5
Australien
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Credibility
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Einzelhandel
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Innovationsmanagement
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3
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English
20
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Beverland, Michael B.
15
Beverland, Michael
5
Lindgreen, Adam
5
Cankurtaran, Pinar
2
Farrelly, Francis J.
2
Micheli, Pietro
2
Eckhardt, Giana M.
1
Farrelly, Francis
1
Healy, Michael J.
1
LaPlaca, Peter J.
1
Lockshin, Lawrence S.
1
Napoli, Julie
1
Oppewal, Harmen
1
Sands, Sean
1
Shankar, Avi
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Wilner, Sarah J. S.
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Industrial marketing management : the international journal for industrial and high-tech firms
8
Market orientation : transforming food and agribusiness around the customer
3
Food policy : economics planning and politics of food and agriculture
1
Handbook of niche marketing : principles and practice
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
Journal of East-West business
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of the Academy of Marketing Science
1
Memorable customer experiences : a research anthology
1
Technovation : an international journal of technical innovation and entrepreneurship
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
20
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20
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1
Defining design orientation : a field-based discovery approach
Cankurtaran, Pinar
;
Beverland, Michael B.
;
Farrelly, …
- In:
Technovation : an international journal of technical …
131
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014492273
Saved in:
2
How brands craft national identity
Beverland, Michael B.
;
Eckhardt, Giana M.
;
Sands, Sean
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 586-609
Persistent link: https://www.econbiz.de/10012799017
Saved in:
3
Using design thinking to respond to crises : B2B lessons from the 2020 COVID-19 pandemic
Cankurtaran, Pinar
;
Beverland, Michael B.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 255-260
Persistent link: https://www.econbiz.de/10012285362
Saved in:
4
Peter Laplaca : a case study
Beverland, Michael B.
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 110-115
Persistent link: https://www.econbiz.de/10011822316
Saved in:
5
Resourceful sensemaking : overcoming barriers between marketing and design in NPD
Beverland, Michael B.
;
Micheli, Pietro
;
Farrelly, Francis J.
- In:
The journal of product innovation management : an …
33
(
2016
)
5
,
pp. 628-648
Persistent link: https://www.econbiz.de/10011600439
Saved in:
6
Reconciling the tension between consistency and relevance : design thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
7
Unpacking value creation and delivery : orientation, capabilities, practices, and outcomes
Beverland, Michael B.
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 8-10
Persistent link: https://www.econbiz.de/10009513234
Saved in:
8
Keeping it real : the seven secrets of authentic brands
Beverland, Michael B.
- In:
Impulse für die Markenpraxis und Markenforschung : …
,
(pp. 477-492)
.
2012
Persistent link: https://www.econbiz.de/10010220152
Saved in:
9
From strategy to tactics : building, implementing, and managing brand equity in business markets
Lindgreen, Adam
;
Beverland, Michael B.
;
Farrelly, Francis
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1223-1225
Persistent link: https://www.econbiz.de/10008807167
Saved in:
10
Special issue: Building, implementing, and managing brand equity in business markets
Beverland, Michael B.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008807171
Saved in:
1
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