//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Business-to-business marketing"
~subject:"Social web"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundenwert"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Business-to-business marketing
Social web
Customer value
302
Kundenwert
302
Beziehungsmarketing
144
Relationship marketing
144
Theorie
45
Theory
45
Betriebliche Wertschöpfung
22
Deutschland
22
Germany
22
Value creation
22
USA
21
United States
21
Marketing management
20
Marketingmanagement
20
Consumer behaviour
19
Konsumentenverhalten
19
Preismanagement
16
Pricing strategy
16
B-to-B-Marketing
15
Controlling
14
Management control
14
Measurement
14
Messung
14
Customer integration
13
Customer satisfaction
13
Kundenintegration
13
Kundenzufriedenheit
13
Dienstleistungsmanagement
10
Internet marketing
10
Lieferantenmanagement
10
Online-Marketing
10
Service management
10
Social Web
10
Supplier relationship management
10
Customer service
9
E-commerce
9
Electronic Commerce
9
Kundenservice
9
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
25
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
180
Aufsatz in Zeitschrift
180
Book section
25
Hochschulschrift
14
Thesis
12
Collection of articles of several authors
5
Sammelwerk
5
Aufsatzsammlung
3
Case study
3
Fallstudie
3
Collection of articles written by one author
2
Sammlung
2
Conference paper
1
Graue Literatur
1
Interview
1
Konferenzbeitrag
1
Non-commercial literature
1
more ...
less ...
Language
All
English
19
German
6
Author
All
Hinterhuber, Andreas
2
Bellenger, Dan N.
1
Bongaerts, Robert
1
Chitturi, Pallavi
1
Cobelli, Nicola
1
Confente, Ilenia
1
Doligalski, Tymoteusz
1
Gibbert, Michael
1
Gneiser, Martin Sebastian
1
Golfetto, Francesca
1
Hai-Jew, Shalin
1
Haller, Matthias
1
Heidemann, Julia
1
Helm, Sabrina
1
Herrera Piscopo, Gabriela
1
Holden, Reed K.
1
Johnston, Wesley J.
1
Kleinaltenkamp, Michael
1
Klier, Mathias
1
Kol, Ofrit
1
Krämer, Andreas
1
Levy, Shalom
1
Mazzoni, Elvis
1
Montgomery, Alan
1
Moorman, Mike
1
Mudambi, Susan M.
1
Murschetz, Paul
1
Mühlenbeck, Frank
1
Nebenzahl, Israel D.
1
Oliva, Ralph
1
Pepels, Werner
1
Provines, Christopher D.
1
Ravaglia, Veronica
1
Russo, Ivan
1
Schmeißer, Daniel R.
1
Skibicki, Klemens
1
Snelgrove, Todd C.
1
Srinivasan, Kannan
1
Tachilzik, Thomas
1
Trevenen, Linda
1
more ...
less ...
Published in...
All
Innovation in pricing : contemporary theories and best practices
4
Creating and managing superior customer value
3
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Beiträge zum wertorientierten Kundenbeziehungsmanagement
1
Bridging the gap between advertising academia and practice
1
Business relationship management and marketing
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
1
Handbook of business-to-business marketing
1
Handbook of social media management : value chain and business models in changing media markets
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Marketing in the cyber era : strategies and emerging trends
1
Phantom ex machina : digital disruption's role in business model transformation
1
Remote workforce training : effective technologies and strategies
1
The digital economy : Anspruch und Wirklichkeit ; Festschrift für Beat F. Schmid ; mit 11 Tabellen
1
The power of one : gaining business value from personalization technologies
1
Visionary pricing : reflections and advances in honor of Dan Nimer
1
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
10
of
25
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How a vice president of value can drive profits in B2B
Snelgrove, Todd C.
(
interviewee
); …
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 123-136)
.
2018
Persistent link: https://www.econbiz.de/10011713259
Saved in:
2
Why segmentation matters
Trevenen, Linda
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 174-189)
.
2018
Persistent link: https://www.econbiz.de/10011713277
Saved in:
3
Winning on the margin : the B2B value imperative
Moorman, Mike
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 325-346)
.
2018
Persistent link: https://www.econbiz.de/10011713360
Saved in:
4
Consumer values as mediators in social network information search
Kol, Ofrit
;
Levy, Shalom
;
Nebenzahl, Israel D.
- In:
Bridging the gap between advertising academia and practice
,
(pp. 3-14)
.
2017
Persistent link: https://www.econbiz.de/10011539961
Saved in:
5
Technology and disruption : how the new customer relationship influences the corporate strategy
Krämer, Andreas
;
Tachilzik, Thomas
;
Bongaerts, Robert
- In:
Phantom ex machina : digital disruption's role in …
,
(pp. 53-70)
.
2017
Persistent link: https://www.econbiz.de/10012163391
Saved in:
6
Entrepreneurial initiatives, organizational performance and value co-creation : evidence from a business-to-business context
Cobelli, Nicola
;
Confente, Ilenia
;
Russo, Ivan
- In:
Entrepreneurial challenges in the 21st century : …
,
(pp. 155-177)
.
2016
Persistent link: https://www.econbiz.de/10011430564
Saved in:
7
Network text analysis and sentiment analysis : an integration to analyse word-of-mouth in the digital marketplace
Ravaglia, Veronica
;
Zanazzi, Luca
;
Mazzoni, Elvis
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 137-153)
.
2016
Persistent link: https://www.econbiz.de/10011430624
Saved in:
8
Customer value and customer selection
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010423226
Saved in:
9
Social network marketing : customer value, CRM, and competitive actions
Doligalski, Tymoteusz
- In:
Marketing in the cyber era : strategies and emerging trends
,
(pp. 96-113)
.
2014
Persistent link: https://www.econbiz.de/10010241434
Saved in:
10
Using small world networks for e-marketing in academia
Hai-Jew, Shalin
- In:
Remote workforce training : effective technologies and …
,
(pp. 192-230)
.
2014
Persistent link: https://www.econbiz.de/10010425486
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->