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~subject:"Business-to-business marketing"
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Business-to-business marketing
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Cartwright, Severina
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Davies, Iain A.
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Archer-Brown, Chris
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Davies, Iain
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Iankova, Severina
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Liu, Hongfei
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
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ECONIS (ZBW)
5
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1
The development of B2B social networking capabilities
Cartwright, Severina
;
Davies, Iain A.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 139-151
Persistent link: https://www.econbiz.de/10014226406
Saved in:
2
Influencer marketing within business-to-business organisations
Cartwright, Severina
;
Liu, Hongfei
;
Davies, Iain A.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10014226525
Saved in:
3
Managing relationships on social media in business-to-business organisations
Cartwright, Severina
;
Davies, Iain
;
Archer-Brown, Chris
- In:
Journal of business research : JBR
125
(
2021
),
pp. 120-134
Persistent link: https://www.econbiz.de/10012494050
Saved in:
4
A comparison of social media marketing between B2B, B2C and mixed business models
Iankova, Severina
;
Davies, Iain
;
Archer-Brown, Chris
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 169-179
Persistent link: https://www.econbiz.de/10012107706
Saved in:
5
Relationship management : a sales role, or a state of mind? : an investigation of functions and attitudes across a business-to-business sales force
Davies, Iain A.
;
Ryals, Lynette J.
;
Holt, Sue
- In:
Industrial marketing management : the international …
39
(
2010
)
7
,
pp. 1049-1062
Persistent link: https://www.econbiz.de/10008668712
Saved in:
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