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~subject:"CSR communication"
~subject:"Strategisches Management"
~subject:"Österreich"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammlung"
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CSR communication
Strategisches Management
Österreich
Public relations
1,863
Öffentlichkeitsarbeit
1,863
Deutschland
433
Germany
433
Corporate Social Responsibility
193
Corporate social responsibility
193
Communication
157
Kommunikation
156
Social Web
152
Social web
152
Corporate reputation
143
Firmenimage
143
Crisis management
142
Krisenmanagement
142
Strategic management
114
Theory
113
Theorie
112
Stakeholder
108
Internal communication
106
Interne Kommunikation
106
USA
102
United States
102
Corporate culture
69
Unternehmenskultur
69
Internet
59
Marketing management
58
Marketingmanagement
58
Communication media
56
Kommunikationsmedien
56
Nonprofit organization
50
Nonprofit-Organisation
50
Business ethics
46
Political communication
46
Politische Kommunikation
46
Unternehmensethik
46
Internet marketing
43
Online-Marketing
43
Brand management
42
Communication science
42
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23
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3
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Article
136
Book / Working Paper
3
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Aufsatz im Buch
Konferenzbeitrag
Sammlung
Article in journal
212
Aufsatz in Zeitschrift
212
Book section
132
Collection of articles of several authors
33
Sammelwerk
33
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26
Hochschulschrift
26
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19
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18
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8
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6
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5
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3
Handbook
3
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3
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3
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2
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2
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2
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1
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1
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1
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1
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English
72
German
67
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Lies, Jan
6
Nothhaft, Howard
5
Zerfaß, Ansgar
5
Bentele, Günter
4
Bruhn, Manfred
3
Ingenhoff, Diana
3
Barry, David
2
Borgulya, Ágnes
2
Burkart, Roland
2
Dürig, Uta-Micaela
2
Elmes, Michael
2
Forthmann, Jörg
2
Grunig, James E.
2
Grunig, Larissa A.
2
Morsing, Mette
2
Nessmann, Karl
2
Piwinger, Manfred
2
Röttger, Ulrike
2
Verc̆ic̆, Dejan
2
Verčič, Dejan
2
Werder, Kelly Page
2
Whittington, Richard
2
Yakis-Douglas, Basak
2
Aggerholm, Helle Kryger
1
Ahmad, Zeti Azreen
1
Bandion, Peter
1
Baumann, Sabine
1
Becker, Kip
1
Behrens, Frank
1
Boenigk, Michael
1
Bojanic, Vanja
1
Borgards, Arne
1
Bredl, Martin
1
Brettschneider, Frank
1
Brooks-Ames, Rachel E.
1
Buber, Renate
1
Buchinger, Uschi
1
Buhmann, Alexander
1
Camilleri, Mark Anthony
1
Center, Seth A.
1
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The Routledge handbook of strategic communication
8
Public Relations : ein Handbuch
6
Conference proceedings trends in business communication 2016
5
Future directions of strategic communication
5
Strategische Kommunikationsplanung
5
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
5
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
5
Personalisierung der Organisationskommunikation : theoretische Zugänge, Empirie und Praxis
4
Public Relations
4
Handbuch Unternehmenskommunikation
3
Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz
3
The global public relations handbook : theory, research, and practice
3
Communicating corporate social responsibility : perspectives and practice
2
Corporate Social Responsibility : verantwortungsvolle Unternehmensführung in Theorie und Praxis
2
Exploring public relations
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Handbuch der Marktforschung
2
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
2
Journal of communication management
2
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
2
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
2
Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
2
Strategische Kommunikation lehren, praktizieren und evaluieren : thematische Beiträge zur Verabschiedung von Jürg W. Leipziger als Honorarprofessor an der Universität Leipzig
2
The Oxford handbook of corporate reputation
2
The handbook of communication and corporate social responsibility
2
The management game of communication
2
Accounting for sustainability: Asia Pacific perspectives
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
1
Contemporary issues in sustainability accounting, assurance and reporting
1
Contemporary thoughts on corporate branding and corporate identity management
1
Corporate Citizenship in Deutschland : Bilanz und Perspektiven
1
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
1
Corporate brand and corporate reputation
1
Economic research
1
Ethical practice of social media in public relations
1
Ethics, social responsibility and sustainability in marketing
1
Executive Compensation : professionelle Vergütungssysteme für Spitzenführungskräfte ; Gesellschafts-, Steuer-, Bilanz-, Arbeitsrecht, Human Resources und Kommunikation
1
Fallen die Unternehmensgrenzen? : Beiträge zur Außenorientierung der Unternehmensführung
1
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ECONIS (ZBW)
139
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1
The positioning of CEOs as advocates and activists for societal change : reflecting media, receptive and strategic cornerstones
Bojanic, Vanja
- In:
Journal of communication management
27
(
2023
)
3
,
pp. 398-413
Persistent link: https://www.econbiz.de/10014364062
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2
Actions speak louder than words : strategic communication and (un)intentional signalling : a semio-pragmatic taxonomy
Palmieri, Rudi
;
Rocci, Andrea
- In:
Journal of communication management
27
(
2023
)
3
,
pp. 345-361
Persistent link: https://www.econbiz.de/10014364051
Saved in:
3
Regaining legitimacy in an MNC after a socio-ecological crisis : an un(smart) business strategy?
Leite, Emilene
;
Johnstone, Leanne
- In:
Sustainable International Business : Smart Strategies …
,
(pp. 275-302)
.
2023
Persistent link: https://www.econbiz.de/10014447576
Saved in:
4
Sensemaking as a change agent toward CSR strategy in the media
Trommershausen, Anke
- In:
Media and change management : creating a path for new …
,
(pp. 289-309)
.
2022
Persistent link: https://www.econbiz.de/10013167390
Saved in:
5
Impact of CSR communication on brand business and social values
Louis, Didier
;
Lombart, Cindy
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 166-172)
.
2022
Persistent link: https://www.econbiz.de/10013281298
Saved in:
6
Strategic crisis management : state of the field, challenges and opportunities
Diers-Lawson, Audra
;
Pang, Augustine
-
2021
Persistent link: https://www.econbiz.de/10012504912
Saved in:
7
Public relations for stakeholder and societal engagement
Holladay, Sherry J.
;
Tachkova, Elina R.
-
2021
Persistent link: https://www.econbiz.de/10012504921
Saved in:
8
The Excellence Theory : origins, contribution and critique
Hung-Baesecke, Chun-Ju Flora
;
Chen, Yi-Ru Regina
;
Ni, Lan
-
2021
Persistent link: https://www.econbiz.de/10012504929
Saved in:
9
The strategic application of social capital theory in public relations
Hazleton, Vincent
;
Tydings, Emilie
-
2021
Persistent link: https://www.econbiz.de/10012505018
Saved in:
10
Using the balanced scorecard for strategic communication and performance management
Oliveira, Cidália
;
Martins, Adelaide
;
Camilleri, Mark …
- In:
Strategic corporate communication in the digital age
,
(pp. 73-88)
.
2021
Persistent link: https://www.econbiz.de/10012491204
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