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~subject:"Cause-Related Marketing"
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Search: subject:"SKEPTICISM"
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Cause-Related Marketing
Consumer behaviour
98
Konsumentenverhalten
98
Wirtschaftsprüfung
66
Financial audit
65
Skepticism
56
professional skepticism
54
skepticism
41
Corporate social responsibility
40
Advertising effects
36
Werbewirkung
36
Corporate Social Responsibility
35
Advertising
32
Werbung
31
Professional skepticism
24
Dienstleistungsqualität
22
Service quality
22
consumer skepticism
18
Cause-related marketing
17
Environmental consciousness
16
Experiment
16
Green marketing
16
Umweltbewusstsein
16
Öko-Marketing
16
Beziehungsmarketing
15
Fraud
15
Relationship marketing
15
Betrug
14
Confidence
13
Vertrauen
13
Brand image
12
Environmental management
12
Internet marketing
12
Markenimage
12
Online-Marketing
12
Public relations
12
Umweltmanagement
12
Öffentlichkeitsarbeit
12
Nachhaltige Entwicklung
11
Sustainable development
11
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13
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16
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16
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English
16
Author
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Amawate, Vibhas
2
Deb, Madhurima
2
Gadhavi, Dharmesh D.
2
Shukla, Yupal S.
2
Thomas, Sujo
2
Bhatt, Viral
1
Chang, Chun-Tuan
1
Cheng, Zhao-Hong
1
Coleman, Joshua T.
1
DeMotta, Yoshiko
1
Fennell, Patrick B.
1
Gibbert, Michael
1
Janssen, Catherine
1
Kidiyoor, Gururaj
1
Kim, Dae Young
1
Kim, Kathleen Jeehyae
1
Kim, Sung-Bum
1
Koritos, Christos D.
1
Krepapa, Areti
1
Kuo, Andrew
1
Kureshi, Sonal
1
Manuel, Eleonora
1
Mendini, Monica
1
Mundel, Juan
1
Pai, Yogesh P.
1
Patel, Jayesh D.
1
Patel, Ritesh
1
Pattusamy, Murugan
1
Peter, Paula C.
1
Prabhu, Nandan
1
Rathod, Khuman L.
1
Sen, Sankar
1
Shanbhag, Parthesh R.
1
Sharma, Vinay Kumar
1
Sindhu, Shilpa
1
Tasoulis, Konstantinos
1
Theodorakis, Ioannis G.
1
Vlachos, Pavlos A.
1
Yang, Jing
1
Yoon, Doyle
1
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International review on public and non-profit marketing
2
Journal of business research : JBR
2
Journal of marketing communications
2
Corporate reputation review : an international journal
1
International journal of business and emerging markets : IJBEM
1
International journal of emerging markets
1
Journal of business ethics : JOBE
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of strategic marketing
1
Service business
1
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ECONIS (ZBW)
16
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1
Impact of
skepticism
on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
2
Keeping promises in cause-related marketing campaigns : development and validation of promised impact evidence scale
Shanbhag, Parthesh R.
;
Pai, Yogesh P.
;
Pattusamy, Murugan
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 239-257
Persistent link: https://www.econbiz.de/10014519729
Saved in:
3
Low-fit cause-related marketing : when and why do consumers respond positively?
DeMotta, Yoshiko
;
Janssen, Catherine
;
Sen, Sankar
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
2
,
pp. 281-298
Persistent link: https://www.econbiz.de/10014534650
Saved in:
4
Cause-related marketing : an interpretive structural model approach
Sindhu, Shilpa
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 102-128
Persistent link: https://www.econbiz.de/10012802217
Saved in:
5
Antecedents and consequences of consumer
skepticism
toward cause-related marketing : gender as moderator and attitude as mediator
Amawate, Vibhas
;
Deb, Madhurima
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 31-52
Persistent link: https://www.econbiz.de/10012424756
Saved in:
6
"Are we all in this together?" : brand opportunism in COVID-19 cause related marketing and the moderating role of consumer
skepticism
Yang, Jing
;
Mundel, Juan
- In:
Journal of promotion management : innovations in …
27
(
2021
)
6
,
pp. 877-899
Persistent link: https://www.econbiz.de/10012607295
Saved in:
7
CRM,
skepticism
and patronage intention : the mediating and moderating role of satisfaction and religiosity
Deb, Madhurima
;
Sharma, Vinay Kumar
;
Amawate, Vibhas
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 316-336
Persistent link: https://www.econbiz.de/10012515861
Saved in:
8
The moderating role of donation quantifiers on price fairness judgments
Fennell, Patrick B.
;
Coleman, Joshua T.
;
Kuo, Andrew
- In:
Journal of business research : JBR
110
(
2020
),
pp. 464-473
Persistent link: https://www.econbiz.de/10012237881
Saved in:
9
Consumer
skepticism
towards cause related marketing : exploring the consumer tendency to question from emerging market perspective
Thomas, Sujo
;
Kureshi, Sonal
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 225-236
Persistent link: https://www.econbiz.de/10012292855
Saved in:
10
Building corporate reputation, overcoming consumer
skepticism
, and establishing trust : choosing the right message types and social causes in the restaurant industry
Kim, Dae Young
;
Kim, Sung-Bum
;
Kim, Kathleen Jeehyae
- In:
Service business
13
(
2019
)
2
,
pp. 363-388
Persistent link: https://www.econbiz.de/10012124334
Saved in:
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