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~subject:"Communication"
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Communication
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6
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1
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1
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Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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ECONIS (ZBW)
159
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1
Rhetoric and marketing intourism websites through visual figures
Zakharova, Ganna
- In:
Revista internacional de turismo, empresa y territorio …
7
(
2023
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10014382625
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2
Facial expressions and recognitionfor the communication of thoughtsand emotions in business and marketing
O'Brien, Clarice
;
Vlachou, Styliani
- In:
Biometrics and neuroscience research in business and …
,
(pp. 99-116)
.
2024
Persistent link: https://www.econbiz.de/10014560327
Saved in:
3
Customer experience and integrated marketing communication in the automotive lubricants market
Čikošev, Tatjana Cvetkov
;
Domazet, Ivana
; …
- In:
Economic analysis : EA
54
(
2021
)
2
,
pp. 68-81
Persistent link: https://www.econbiz.de/10012806626
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4
Why the experiential view is vital to marketing communications research now : an enhanced framework for examining the effects of contemporary marketing
Hermann, Jean-Luc
;
Ford, John B.
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 119-122
Persistent link: https://www.econbiz.de/10014317742
Saved in:
5
Sustainable marketing communication via social media : searching for a balance in corporate and consumer dialogue
Murtarelli, Grazia
;
Šimunović, Denis
;
Colleoni, Elanor
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 144-159)
.
2023
Persistent link: https://www.econbiz.de/10014414201
Saved in:
6
Marketing communications : fame, influencers and agility
Fill, Chris
;
Turnbull, Sarah
-
2023
-
Ninth edition
Persistent link: https://www.econbiz.de/10013472655
Saved in:
7
A review of two decades of research on language in international and multicultural marketing (1997-2020)
Park, Yung-Hwal
;
Lehnert, Kevin
- In:
International journal of business environment : IJBE
13
(
2022
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10013198082
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8
Marketing communication in luxury research : a framework-based literature review and research agenda
Kyrousi, Antigone G.
;
Koronaki, Eirini
;
Zotou, Athina Y.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 560-589
Persistent link: https://www.econbiz.de/10013371047
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9
Introduction to public sector marketing communications in Africa
Adeola, Ogechi
;
Katuse, Paul
;
Twum, Kojo Kakra
;
Adisa, …
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 3-18)
.
2022
Persistent link: https://www.econbiz.de/10013415039
Saved in:
10
An 8-nation empirical test of three interpersonal listening techniques
Wood, Charles M.
;
Alford, Bruce L.
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 361-373
Persistent link: https://www.econbiz.de/10013358783
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