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~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Rebate"
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Search: subject:"promotions"
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Consumer behaviour
Internet marketing
Rebate
Verkaufsförderung
1,931
Sales promotion
1,930
Konsumentenverhalten
894
Sales-promotion
409
Preismanagement
328
Pricing strategy
328
Einzelhandel
299
Retail trade
291
Theorie
237
promotions
237
Theory
235
Marketingmanagement
202
Werbung
194
Marketing management
193
Werbewirkung
193
Advertising effects
191
Marketing
176
Advertising
174
Beziehungsmarketing
170
Relationship marketing
170
USA
161
Promotions
159
Deutschland
158
United States
155
Germany
145
Markenführung
134
Brand management
133
Online-Marketing
133
Verkauf
132
Online retailing
128
Online-Handel
128
Selling
122
Rabatt
111
Salespeople
100
Verkaufspersonal
100
Markenartikel
86
Brand
85
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428
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152
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202
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2
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761
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43
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43
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35
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35
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32
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32
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28
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23
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9
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9
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3
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2
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1
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1
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1
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1
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1
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English
952
German
50
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2
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Usman, Osly
11
Rajagopal
7
Gedenk, Karen
6
Kukar-Kinney, Monika
6
Natter, Martin
6
Bertini, Marco
5
Chevalier, Judith A.
5
Chugan, Pawan K.
5
Dover, Yaniv
5
Fam, Kim Shyan
5
Gázquez-Abad, Juan Carlos
5
Görtz, Gunnar
5
Mayzlin, Dina
5
Mehta, Dr. Neha
5
Monroe, Kent B.
5
Neslin, Scott A.
5
Xia, Lan
5
Aydinli, Aylin
4
Barnhardt, Sharon
4
Barone, Michael J.
4
Bauer, Hans H.
4
Bogomolova, Svetlana
4
Dewani, Prem Prakash
4
Duflo, Esther
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Kaiser, Harry M.
4
Lambrecht, Anja
4
Loginova, Oksana
4
Nordfält, Jens
4
Pandey, Neeraj
4
Pratiwi, Hana
4
Rosmawati, Pipih
4
Wang, X. Henry
4
Zeng, Chenhang
4
Zettelmeyer, Florian
4
Ailawadi, Kusum L.
3
Aspara, Jaakko
3
Bagchi, Rajesh
3
Banerjee, Abhijit V.
3
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Berliner Wissenschafts-Verlag
2
National Bureau of Economic Research
2
Europäischer Wirtschafts- und Sozialausschuss
1
HEC Paris (École des Hautes Études Commerciales)
1
Helmut-Schmidt-Universität
1
RWTH Aachen
1
Published in...
All
Journal of retailing and consumer services
56
Journal of business research : JBR
31
Journal of retailing
26
Journal of promotion management : JPM
23
Journal of marketing
16
Journal of promotion management : innovations in planning and applied research
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Psychology & marketing
14
The international review of retail, distribution and consumer research
14
Journal of Islamic marketing : JIMA
12
The journal of product & brand management
12
International journal of retail & distribution management
11
Marketing letters : a journal of research in marketing
11
European journal of marketing : EJM
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
International journal of hospitality management
8
International journal of market research
8
Asia Pacific journal of marketing and logistics
7
European journal of operational research : EJOR
7
Information systems research : ISR
7
Journal of the Academy of Marketing Science
7
Quantitative marketing and economics : QME
7
The journal of consumer marketing
7
Gabler Edition Wissenschaft
6
International journal of contemporary hospitality management
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of consumer behaviour : an international research review
6
Journal of marketing communications
6
Journal of advertising research
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing management : MM
5
Journal of revenue and pricing management
5
The IUP journal of marketing management : IJMM
5
The service industries journal
5
Working paper / National Bureau of Economic Research, Inc.
5
International journal of production economics
4
Journal of business economics : JBE
4
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Source
All
ECONIS (ZBW)
995
Other ZBW resources
7
RePEc
2
Showing
1
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10
of
1,004
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date (newest first)
date (oldest first)
1
Live shopping
promotions
: which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
Consumers' behavioural responses to price
promotions
of organic products : an introspective pre-study and an online field experiment
Isojärvi, Jyrki
;
Aspara, Jaakko
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
Saved in:
3
Discriminatory trade
promotions
in consumer search markets
Janssen, Maarten C. W.
;
Reshidi, Edona
- In:
Marketing science
42
(
2023
)
2
,
pp. 401-422
Persistent link: https://www.econbiz.de/10014317109
Saved in:
4
Price
promotions
, beneficiary framing, and mental accounting
Fisher, Geoffrey
;
McGranaghan, Matthew
;
Liaukonyte, Jura
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
2
,
pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
Saved in:
5
Are "buy X get X free" price
promotions
effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
Saved in:
6
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
-
2022
Persistent link: https://www.econbiz.de/10012887823
Saved in:
7
From research to action : enhancing Net Promoter Score utilization in managerial practice
Baehre, Sven
- In:
International journal of market research
66
(
2024
)
2/3
,
pp. 174-181
Persistent link: https://www.econbiz.de/10014584457
Saved in:
8
Should Net Promoter Score be supplemented with other customer feedback metrics? : an empirical investigation of Net Promoter Score and emotions in the mobile phone industry
Müller, Steffen
;
Seiler, Roger
;
Völkle, Melanie
- In:
International journal of market research
66
(
2024
)
2/3
,
pp. 303-320
Persistent link: https://www.econbiz.de/10014584482
Saved in:
9
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
10
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
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